In this episode of the Ecommerce Podcast, host Shaun Ryan, CEO of SLI Systems, interviews George Michie, CEO of The Rimm Kaufman Group, provider of data-driven online marketing solutions to online businesses.

George discusses the challenges with attribution for multichannel companies and how they can handle some of those complicated online and offline interactions. He also touches on the value of knowing the products with higher margins and how it will pay off to be more aggressive with paid search ads for those products over others.

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Length: 23 mins 31 secs

Transcript: George Michie from The Rimm Kaufman Group

 

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In this episode of the Ecommerce Podcast, host Shaun Ryan, CEO of SLI Systems, interviews Laura Santos, Marketing Manager of Envelopes.com, a leading supplier of plain and printed envelopes to businesses, organizations, and individuals.

Laura explains how Envelopes.com is attracting customers to their site through paid search, text ads and display ads as well as putting some focus on remarketing for abandonment. Laura also discusses an upcoming feature to Envelopes.com that will allow their customers to personalize and design the products they are purchasing.

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Length: 22 mins 36 secs

Transcript: Laura Santos from Envelopes.com

 

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In this episode of the Ecommerce Podcast, host Shaun Ryan, CEO of SLI Systems, interviews Justus Wilde, Online Strategy Director of Amblique, a digital agency providing ecommerce solutions, content management systems, search engine optimization, and search engine marketing.

Justus discusses the difficulties retailers are having measuring attribution for their in-store and online purchases when channels are blurring together. He also touches on mobile shopping and how retailers should be aware of what devices their customers are using, whether phone or tablet, and optimize the retail site to suite the customers’ behavior.

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Length: 22 mins 9 secs

Transcript: Justus Wilde from Amblique

 

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In this episode of the Ecommerce Podcast, host Shaun Ryan, CEO of SLI Systems, interviews Grant Arnott of Power Retail, a news and information resource for the online retail industry.

Grant discusses the general state of the online retail industry presently in Australia and how Australian retailers should react to the new trends and innovations occurring globally in ecommerce. As retailers are putting a larger focus on their ecommerce store, Grant explains the need to take a more omni-channel approach to ensure a seamless customer experience.

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Length: 24 mins

Transcript: Grant Arnott from Power Retail

 

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In this episode of the Ecommerce Podcast, host Shaun Ryan, CEO of SLI Systems, interviews Chris Reighley, Director of Ecommerce at Totes/Isotoner a manufacturer and seller of rain and cold weather products.

Chris discusses how having an online presence has helped them to better connect with their customers and to gain valuable feedback to improve their business. Over the past 2 years, their ecommerce site has grown tremendously from less than half a percent to just over 2% of their wholesale business. As they look to continuously grow in 2012, Chris shares some of the things Totes/ISOTONER will be doing online including 3 big trends: selling internationally, mobile, and user generated content.

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Length: 25 mins 23 secs

Transcript: Chris Reighley from Totes/ISOTONER

 

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In this episode of the Ecommerce Podcast, host Shaun Ryan, CEO of SLI Systems, interviews Gil Levy, Founder and Managing Director of Ecommerce Partners a provider Internet marketing, website design and ecommerce solutions.

Gil discusses the issue of businesses not allocating enough resources for ecommerce and why they need to commit time and effort to their site in order to see the impact they desire. He goes on to talk about how segmentation and personalization are simple strategies to implement and should be used more in ecommerce.

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Length 23 mins 46 secs

Transcript: Gil Levy from Ecommerce Partners

 

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In this episode of the Ecommerce Podcast, host Shaun Ryan, CEO of SLI Systems, interviews Steve Groenier, VP Sales and Marketing of Artbeads.com an online leading supplier of beads and jewelry making supplies.

Steve discusses ways Artbeads.com leverages paid search and social media to increase customer engagement and drive more visitors to their site. He goes on to talk about their continuous efforts to improve their user experience with ratings and reviews, product recommendation and site search.

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Length 29 min 51 secs

Transcript: Steve Groenier from Artbeads

 

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In this episode of the Ecommerce Podcast host Shaun Ryan, CEO of SLI Systems, interviews Jamin Arvig, president and founder of WaterFilters.net a provider of residential and commercial water filtration products.

Jamin discusses the benefits of not only selling water filter products, but providing an ongoing, personalized service to their customers to keep them coming back to the website. He explains how good customer service is key to retaining their current customers as well as acquiring new customers through “word of mouth”.

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Length 18 min 9 secs

Transcript: Jamin Arvig from WaterFilters.net

 

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In this episode of the Ecommerce Podcast host Shaun Ryan, CEO of SLI Systems, interviews Chad Coleman, Internet Marketing Manager of U.S. Toy, a multichannel retailer of educational toys and materials as well as novelty and party supplies.

Chad discusses some of the challenges U.S. Toy faces with having three online stores. He explains how they recently started cross-linking their search results so visitors can see products available on their other sites.

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Length 21 mins 40 secs

Transcript: Chad Coleman from U.S. Toy

 

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In this episode of the Ecommerce Podcast host Shaun Ryan, CEO of SLI Systems, interviews George Eberstadt, CEO and Founder of TurnTo Networks, a provider of Social Commerce applications for online merchants.

George discusses why incorporating social media is crucial for ecommerce sites. TurnTo has an innovative approach to customer reviews which allows shoppers to ask questions directly to customers who have already purchased the product they are considering. Shaun and George also touch on the newest social platform – Google+.

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Length 21 mins 58 secs

Transcript: George Eberstadt from TurnTo Networks

 

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