Unlocking the Power of Email Forward-ability in E-Commerce: Insights from Nikita Vakhrushev
Guest: Nikita Vakhrushev
Meet Nikita Vakhrushev, the digital marketing wizard who turned his e-commerce dream into a booming agency reality! With a playbook of marketing magic under his belt, Nikita found his golden goose in email and SMS marketing, scaling over 100+ DTC brands. Now, wielding email as his 'bread and butter,' he's here to share his secret sauce on squeezing every last drop of success from your brand's retention channels. Buckle up, it's going to be an electrifying ride!
Here’s a summary of the great stuff that we cover in this show:
In the realm of e-commerce, where digital communication reigns supreme, the art of email marketing often gets overshadowed by more flashy tactics. However, on this episode of the eCommerce Podcast, our guest Nikita Vakhrushev, a digital marketing wizard, brings to light an underutilised yet powerful aspect of email marketing - its forward-ability.
The Hidden Potential of Email Forward-ability:
Nikita emphasised the significance of creating emails that are not just informative or promotional but are compelling enough to be shared. This strategy, while seemingly simple, can exponentially amplify the reach of your message. Each forwarded email opens doors to new potential customers, multiplying impressions and engagement.
Other Key Takeaways from the Podcast:
The Critical Miss in SMS Marketing: Nikita pointed out that one of the most significant oversights in digital marketing is not collecting phone numbers for SMS marketing. This is a direct line to your customer, often more immediate and personal than email.
Education Over Sales in Emails: Another salient point was the power of educational content in emails. Instead of constantly pushing sales, providing value through knowledge can foster a stronger, more loyal customer base.
The Impact on Revenue: Perhaps one of the most striking revelations was the potential revenue impact of a well-executed email and SMS strategy. According to Nikita, emails should account for 25-30% of your turnover, and a well-integrated SMS marketing approach can add an additional 10%.
How do you create an email that people want to forward? Start by understanding your audience deeply. What information would they find useful, interesting, or worth sharing? Nikita used Harry's launch strategy as a prime example, where incentivising email forwarding led to more engagement and rewards for the customer.
In the fast-evolving world of e-commerce, these insights from Nikita Vakhrushev are like finding hidden treasure in plain sight. By focusing on the forwardability of your emails and integrating SMS marketing, you can unlock new levels of engagement and customer loyalty. It's not just about sending messages; it's about starting meaningful conversations.
Links for Nikita Vakhrushev
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