A show dedicated to helping you deliver eCommerce WOW with real talk about building our online stores. Every Thursday.


Comprehensive tools and solutions to scale your eCommerce business

Slingshot End of Year Review
A structured year-end review workbook built around the Slingshot Framework's 7 interconnected business areas. This half-day exercise helps you confront the brutal facts about what actually happened in your business—not just glance at revenue and move on. Includes a metrics dashboard for year-over-year comparison, reflection questions for each area, "uncomfortable questions" that push past surface-level analysis, and space to capture lessons and set goals using lead measures that drive results.
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Fun fact: So far we've had only one download in the Turks and Caicos Islands
eCommerce Conversations with Matt Edmundson
In this Christmas Day message, Matt Edmundson explores how the Nativity story connects to running an eCommerce business. From the shepherds who became unlikely evangelists (like your early customers who spread your story authentically) to the manger that was sufficient for its purpose (like your bootstrap operation), to Joseph's quiet, faithful execution (the reminder that showing up consistently trumps grand intentions). A heartfelt thank you to the Digital David community with an encouragement that something wonderful is coming, because you're building it.