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eCommerce Podcast

Is Your E-Commerce Platform Wagging the Dog?

5:2318:45

This Week's Episode

eCommerce Conversations with Mikel Lindsaar

15th January 2026

Is Your E-Commerce Platform Wagging the Dog?

with Mikel LindsaarfromStoreConnect

Mikel Lindsaar reveals why most e-commerce platforms end up controlling your business rather than serving it. Through examples including a museum identifying VIP visitors and automated customer refunds, he demonstrates what becomes possible when all your data lives in one intelligent system. The result? Faster pages, smarter AI, and genuine customer relationships that drive lifetime value. His advice ranges from the technical to the surprisingly simple: put a phone number on your website and actually answer it.

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This Month's FREE resource

Slingshot End of Year Review

A structured year-end review workbook built around the Slingshot Framework's 7 interconnected business areas. This half-day exercise helps you confront the brutal facts about what actually happened in your business—not just glance at revenue and move on. Includes a metrics dashboard for year-over-year comparison, reflection questions for each area, "uncomfortable questions" that push past surface-level analysis, and space to capture lessons and set goals using lead measures that drive results.

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Listener Stats

Discover insights about our global eCommerce Podcast community. From platform preferences to geographic reach, here's how our audience engages with the show.

Listen on Spotify: 55%
Listen on Apple Podcast: 23%
Listen on Mobile: 85%
Listen on iOS: 63%
Listen on Linux: 0.4%
Listeners in US: 20%
Listeners in UK: 23%
Listeners in Canada: 9%
Listeners in Australia: 5%
Total Episodes: 271

Fun fact: So far we've had only one download in the Turks and Caicos Islands