Welcome to the eCommerce Podcast

Gabriel Lindh has spent two years and a hundred weekly newsletters building Nordic Dudes, an anti-chafing swim shorts brand, and still hasn't sold a pair. He and Matt Edmundson unpack the pre-launch playbook: validating demand with paid pre-orders before spending a penny, building an audience while the product is still in development, launching at good enough rather than chasing perfect, and the small packaging decisions that turn a purchase into a moment. An honest look at doing the early, unglamorous work of starting an ecommerce business properly.