Welcome to the eCommerce Podcast

Cem Atik took a client from $15m to $50m. Then they paid an outside firm 15k to tell them what was going wrong, and his reply was that they already had 100,000 customers who would have told them for free. Cem Atik, Co-Founder of Harucon Ventures in Dusseldorf, joins Matt Edmundson on The eCommerce Podcast to talk about the two mistakes that stall ecommerce growth between $2m and $10m, why a rising customer acquisition cost is not automatically bad news, why retention rather than paid marketing is where the profit actually sits, and the five metrics every operator should be able to recite from memory. He also explains the packaging change that took 25% out of one brand's costs, and the $250,000 he burned on a second business after his first one hit $7m.