A show dedicated to helping you deliver eCommerce WOW with real talk about building our online stores. Every Thursday.


Comprehensive tools and solutions to scale your eCommerce business

The Founder's 90-Day Instagram Lab Kit
Two founders gave Matt completely opposite advice about whether ecom operators should build a personal brand. Rather than pick a side, the 90-Day Instagram Lab Kit gives you the frameworks to decide for yourself. It includes the £5M Decision Sheet (a 15-minute audit that returns a clear Build, Wait, or No-Go recommendation based on your revenue stage, hours, and paid-ads maturity), the Tea-Towel Test Worksheet (a variable-testing framework for finding what actually moves engagement without becoming obsessive), and the Founder Content Scorecard (ten yes/no questions to run any social-media advice through before you waste hours implementing it). Built for ecom founders under £5m.
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Fun fact: So far we've had only one download in the Turks and Caicos Islands
eCommerce Conversations with Brett Curry
Brett Curry of OMG Commerce and Matt Edmundson each host a top ecommerce podcast, so they recorded one conversation for both shows. The first half is about building a business worth buying — thinking like an investor, Jay Abraham's three ways to grow, why a 5% price rise can mean roughly 40% more net profit, and how turning buyers into subscribers and members can lift an exit from a 3x to an 8x multiple. The second half is a 2026 YouTube ads masterclass: why half of YouTube is watched on a TV, the five things every ad needs, turning Meta winners into YouTube creative, and the measurement trap.