Welcome to the eCommerce Podcast

Everyone suspects email is dead. Laryssa Wirstiuk, who has run email and SMS for a decade, says the channel is fine, it's the way we use it that's broken. In this episode she signs up to 360 brands and finds 44% never send the welcome offer they promised, explains why cutting a list from 20,000 to 1,500 saved a business, and shows why the emails people are actually waiting for aren't the ones you're focused on. Practical, honest and useful whether you send weekly or three times a day.