Welcome to the eCommerce Podcast

Bawar Ahmad, founder of Ecomma, joins Matt Edmundson on The eCommerce Podcast to explain what buyers actually look at. Around 70 acquisitions and 60 exits in six years, and his team gets from questionnaire to cash in the seller's bank in 14 to 20 days when the industry standard is three to four months. He walks through the 12 to 15 value drivers they run on every store they buy, starting with a day-one round of vendor renegotiation, why voice AI is arriving as the third retention channel after email and SMS, and the three mistakes that quietly cost sellers their price: assuming the sale, rushing to the wrong advisor, and messy financials. Matt pushes him on the other side of the trade too, and how an operator doing a million should think about buying a competitor.