Welcome to the eCommerce Podcast

Rob Te Braake is a fractional CFO for seven and eight-figure ecommerce brands — and one of his eight-figure clients might not make it to the end of the year. The reason? A debt cycle that started with one easy, pre-approved platform loan. In this conversation, Rob breaks down the three numbers every ecommerce owner needs to know, explains why he walks away from any business with less than 60% gross margin, and unpacks why Shopify and Stripe loans can quietly eat your business alive. If you've ever been tempted by that "just click here" offer, listen to this first.