Welcome to the eCommerce Podcast

Selluna founder David Balan walks Matt through the three pillars of Amazon — traffic, clicks and conversion — and makes the case for optimising for Rufus, Amazon's new AI shopping assistant, before everyone else does. With up to 40% of US sales now touching Rufus, the brands building Rufus-ready listings today will defend their positions for the next decade, like the SEO winners of 2016. David shares his framework for the top 25 questions, why not A/B testing your main image is criminal, and the line that sums it up — text speaks to the algorithm, images speak to the customer.