A show dedicated to helping you deliver eCommerce WOW with real talk about building our online stores. Every Thursday.


Comprehensive tools and solutions to scale your eCommerce business

The STORY-SEO Product Copy Framework
Most ecommerce product descriptions either rank but bore people to tears, or read beautifully but never get found. The STORY-SEO Framework solves both problems at once. This free guide includes the complete method for writing product descriptions that rank on Google AND stick in memory, a step-by-step walkthrough with a real product example, an AI prompt you can use immediately, two real before-and-after case studies from a live ecommerce site, plus a gift product adaptation (the THEM Method) for anyone selling products people buy for others.
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Fun fact: So far we've had only one download in the Turks and Caicos Islands
eCommerce Conversations with Matt Edmundson
Most ecommerce founders have tried AI but 56% of CEOs report zero ROI from their investments. Matt Edmundson shares the exact four-tool AI stack his company uses daily, costing around £350 a month, and explains how combining Claude Code with Obsidian creates a thinking partner that knows your entire business. From deep research with Perplexity to on-demand podcast creation with Notebook LM to product lifestyle images with Nano Banana, this is practical AI usage that's generating real returns.