Welcome to the eCommerce Podcast

Jayden Clark, founder of Camper Nation, joins Matt Edmundson on The eCommerce Podcast to talk about the exit nobody sees from the outside. He built a high-ticket garden store in the evenings around his job at Sky, hit seven figures in year one, and sold two and a half years later for £500,000 — roughly half what he believes it was worth with another eighteen months of operations work behind it. The decision came during a 90-minute massage. He explains how a founder builds a brilliant demand engine and no operations, what the fund that bought him taught him during a six-month earn-out, and how Camper Nation now runs on lead magnets, ruthless 80/20 calls and a deliberate 0.3% conversion rate at a £2,000 average order value.