A show dedicated to helping you deliver eCommerce WOW with real talk about building our online stores. Every Thursday.


Comprehensive tools and solutions to scale your eCommerce business

The STORY-SEO Product Copy Framework
Most ecommerce product descriptions either rank but bore people to tears, or read beautifully but never get found. The STORY-SEO Framework solves both problems at once. This free guide includes the complete method for writing product descriptions that rank on Google AND stick in memory, a step-by-step walkthrough with a real product example, an AI prompt you can use immediately, two real before-and-after case studies from a live ecommerce site, plus a gift product adaptation (the THEM Method) for anyone selling products people buy for others.
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eCommerce Conversations with Adam Pearce
Adam Pearce has optimised hundreds of Shopify stores. Most of them were losing sales in the same place — the first three scrolls on mobile. In this conversation, he shares the simple changes that consistently lift conversion rates by 30-50%, including the one search bar tweak every mobile site should steal and the two trust signals that boosted one client's sales by 34%. Adam is the co-founder of BlendCommerce, a Shopify CRO agency, and runs eCom Collab Club, a monthly ecommerce event in London.