Welcome to the eCommerce Podcast

Jim Boudreau has studied SEO since 2001 — and even he had to ask ChatGPT what was actually in the box. In this episode, Jim explains why catalogue-scale SEO breaks the old playbook: once you've got hundreds or thousands of product pages, hand-crafted content stops being realistic, and copying the manufacturer's description starts costing you visibility in Google and in AI search. He walks through what actually moves the needle — product-level metadata, structured data, FAQs, and category pages built to answer the questions customers (and the AI) are actually asking. Jim is the founder of CataSEO, an AI tool that optimises ecommerce catalogues for search and generative AI engines, built in partnership with Moz.