A show dedicated to helping you deliver eCommerce WOW with real talk about building our online stores. Every Thursday.


Comprehensive tools and solutions to scale your eCommerce business

The STORY-SEO Product Copy Framework
Most ecommerce product descriptions either rank but bore people to tears, or read beautifully but never get found. The STORY-SEO Framework solves both problems at once. This free guide includes the complete method for writing product descriptions that rank on Google AND stick in memory, a step-by-step walkthrough with a real product example, an AI prompt you can use immediately, two real before-and-after case studies from a live ecommerce site, plus a gift product adaptation (the THEM Method) for anyone selling products people buy for others.
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eCommerce Conversations with Matt Edmundson
Most eCommerce product descriptions are invisible. Copied from the manufacturer, pasted without thought, identical to every competitor. Matt Edmundson shares how rewriting 400 product descriptions at Jersey Beauty Company transformed a commodity site into a brand with personality, and reveals the narrative binding framework from cognitive science that makes copy 42% more memorable after 30 days. Through real examples — a framing square, a fountain pen, a USB disco light, and an airsoft tactical vest turned mission briefing — discover the three principles that turn forgettable spec sheets into stories that actually sell.