Free Resources
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Slingshot End of Year Review
A structured year-end review workbook built around the Slingshot Framework's 7 interconnected business areas. This half-day exercise helps you confront the brutal facts about what actually happened in your business—not just glance at revenue and move on. Includes a metrics dashboard for year-over-year comparison, reflection questions for each area, "uncomfortable questions" that push past surface-level analysis, and space to capture lessons and set goals using lead measures that drive results.
The Gratitude Audit
Map every interaction your customers have with your business and discover where you're missing opportunities to show genuine appreciation. This free audit includes a simple template, worked examples from three different e-commerce businesses, and ready-to-use templates for handwritten notes, thank you emails, and shipping notifications - everything you need to start turning one-time buyers into repeat customers through authentic gratitude.
FUEL Marketing Framework
A comprehensive audit tool that maps 8 areas of digital marketing across 4 growth stages. This 30-minute exercise uses gap analysis scoring to show you exactly where your biggest opportunities lie and which priorities will move the needle. Includes 109 checklist items, scoring framework, coaching questions, and a complete glossary of terms.
Challenge the Default
A systematic framework for questioning business assumptions that feel like "just how things work." This 20-minute exercise helps you identify hidden constraints limiting your growth and discover alternatives you haven't considered. Includes step-by-step instructions, worked examples, and a proven method for testing new approaches rather than accepting industry defaults.