Free Resources
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FUEL Marketing Framework
A comprehensive audit tool that maps 8 areas of digital marketing across 4 growth stages. This 30-minute exercise uses gap analysis scoring to show you exactly where your biggest opportunities lie and which priorities will move the needle. Includes 109 checklist items, scoring framework, coaching questions, and a complete glossary of terms.
Challenge the Default
A systematic framework for questioning business assumptions that feel like "just how things work." This 20-minute exercise helps you identify hidden constraints limiting your growth and discover alternatives you haven't considered. Includes step-by-step instructions, worked examples, and a proven method for testing new approaches rather than accepting industry defaults.