From the host of EP

Meet SAM, your AI ecommerce mentor

An AI mentor that's listened to every episode of the eCommerce Podcast, knows your business, and gives you weekly personalised actions. Built by Matt — for ecommerce founders.

One-time payment. 30-day no-hassle refund. Start immediately.

SAM — your AI ecommerce mentor

Why EP listeners join

Built around the podcast you already listen to

Three things you only get with SlingshotAI — and only matter if you're an EP listener.

  • SAM — your AI ecommerce mentor

    An AI mentor trained on Matt's voice and the Slingshot Framework. Ask a question, get 20 years of ecommerce experience applied to your specific store.

  • 285+ EP episodes, indexed by AI

    Every episode tagged by topic, framework area, and FUEL marketing stage. Ask SAM "who talked about referral marketing?" and get specific episodes with one-sentence takeaways.

  • Weekly EP Brief — personalised

    Every Thursday's episode, analysed against YOUR business — your sites, your niche, your revenue stage — with three concrete actions to run that week.

A quick walkthrough

Matt walks you through SAM

What SAM actually does, how it uses your business data, and what a weekly EP Brief looks like.

Who this is for

SlingshotAI is for a specific kind of founder. Here's the honest version.

This is for you if…

  • You listen to EP and want to go deeper than just listening
  • You're an ecommerce founder doing £100k–£5M+ who wants to use AI but doesn't know where to start
  • You'd rather own the tools than pay an agency every month
  • You're a systems thinker who builds SOPs, playbooks, and processes

Probably not for you if…

  • You want a done-for-you service
  • You're not willing to spend 2–3 hours on the onboarding course
  • You want a magic button (AI is powerful, but you still need to direct it)

Ready to go deeper than listening?

See full pricing, the 11-module onboarding course, and the complete skills catalogue on the SlingshotAI site.

One-time payment. 30-day no-hassle refund.