How I Create Killer eCommerce Content Without Breaking the Bank with Ilene Richardson.
Guest: Ilene Richardson
Meet Ilene, the dynamo CEO and Founder of Imaginary Content, where she's shaking up the agency world by cutting the fluff and delivering top-notch content without the hefty price tag. With a trophy case that includes a Clio Award and credits spanning TV to digital, she's the Swiss Army knife of content creation. But don't let the accolades fool you; she's a caring boss-lady who fosters a creative playground for her team to produce their best work, every single time.
Here’s a summary of the great stuff that we cover in this show:
In this episode of the eCommerce Podcast, host Matt Edmundson sits down with Ilene Richardson, the dynamic CEO and founder of Imaginary Content. Ilene shares her secrets to producing top-notch eCommerce content that drives sales and engages customers, all while keeping costs under control.
Discover how to elevate your eCommerce content strategy and take your online store to the next level with Ileen's proven tactics and insights, including:
The crucial role of content in your overall marketing plan and how to ensure cohesive branding across all touchpoints
Proven strategies for communicating key product benefits and features through your content to boost consumer confidence and sales
The surprising impact of incorporating video content on your product pages to improve search rankings and customer engagement
Her top tips for creating effective eCommerce content on a budget by leveraging in-house resources and staying agile in the creative process
The costly content mistakes that many eCommerce brands make and how to avoid them
How to inspire customers and build brand loyalty through aspirational content and storytelling that goes beyond just product details
The importance of regularly refreshing your content to maintain search algorithm rankings and capture seasonal opportunities
Whether you're a small business owner or a seasoned eCommerce professional, this episode is packed with actionable advice and real-world examples to help you create killer content that converts.
Don't miss Ilene's game-changing approach to eCommerce content creation that prioritizes quality and results without sacrificing your budget. Tune in now and learn how to take your online store's content to the next level!
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What happens in a Sprint?
Each Sprint is themed-based. So using the topic of Everything You Need To Know About Subscription eCommerce as an example - here's how it would work:
Sprint Theme: Marketing.
Week One: Coaching Session -> Marketing.
Week Two: Expert Workshop -> Everything You Need To Know About Subscription eCommerce.
Week Three: Live Q&A with our experts and coaches. This is a time to ask questions and contribute your thoughts and ideas so we can all learn together.
Week Four: Submit your work for feedback, support, and accountability. Yup, all of this is to provide you with clear, actionable items you can implement in your eCommerce business or department! It's not about learning for the sake of learning but about making those constant interactions that keep you moving forward and ahead of your competitors. Sharing your work helps cement your understanding, and accountability enables you to implement like nothing else!
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Why Cohort
Founder and coach Matt Edmundson started the Cohort after years of being in the trenches with his eCommerce businesses and coaching other online empires worldwide. One of Matt's most potent lessons in eCommerce was the danger of getting siloed and only working on those areas of the business that excited him - it almost brought down his entire eCommerce empire. Working on all aspects of eCommerce is crucial if you want to thrive online, stay ahead of your competitors and deliver eCommerce WOW.
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Matt has been involved in eCommerce since 2002. His websites have generated over $50m in worldwide sales, and his coaching clients have a combined turnover of over $100m.