Maximizing Google Ads: Performance Max & Customer Acquisition Strategies
Guest: Kristians Sikora
Meet Kristians, an eCommerce wizard with a golden Google Ads touch, turning 8-figure budgets into success stories across the globe! From boosting numerous under-the-radar brands to co-founding an agency that's rocked over $20M in ad spend, he's mastering the Google-verse. Kristians is not just a strategist; he's the go-to guy for making eCommerce magic happen!
Key Takeaways:
Performance Max Campaigns: Discover the potential and pitfalls of Google's Performance Max campaigns. Kristians breaks down how balancing these with other advertising strategies can lead to more robust results, offering a unique perspective on navigating this complex tool.
Conversion Tracking Challenges: Learn about the common mistakes in conversion tracking and why accuracy is crucial for your eCommerce success. Kristians shares his expertise on how to avoid misleading data, emphasizing the importance of staying informed about the latest trends and strategies.
Starting with Google Ads: For new eCommerce businesses, Kristians suggests beginning with Meta (Facebook) ads to build brand awareness, then progressing to Google Ads. This strategic approach can help businesses establish a strong online presence and effectively reach their target audience.
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