Streamline your content creation process with efficient workflows that ensure consistent quality whilst reducing production time and costs. Learn project management techniques, collaboration tools, and approval processes that help teams create better content faster. From brainstorming to publication, master the operational aspects of content creation that support scalable growth whilst maintaining brand standards.
Jordan WestfromSocial Commerce Club
Jordan details the systematic approach to creator outreach and content production, including the 80-20 rule for sampling, managing 200+ product samples monthly, and scaling content creation across multiple creators
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Tim WilsonfromProduct Wind
Tim explains the systematic workflows behind Product Wind's approach, including how they coordinate campaigns with hundreds or thousands of creators, automate the orchestration of external traffic, and manage the ongoing optimisation of product content. He details the software-driven processes that make scaling these efforts manageable and the frameworks for determining appropriate campaign sizes based on competition levels and sales forecasts.
Listen to EpisodeBuild and scale profitable affiliate programmes that leverage partner networks to drive sustainable growth. Learn how to structure commission models, recruit quality affiliates, and manage partner relationships that generate consistent sales whilst maintaining brand integrity. From programme setup to ongoing optimisation, master the systems and strategies that turn affiliate marketing into a reliable revenue channel whilst building valuable business partnerships.
Leverage strategic partnerships to expand your reach whilst strengthening your brand through association with complementary businesses. Learn partnership identification, collaboration development, and co-marketing strategies that create mutually beneficial relationships whilst maintaining brand integrity. From co-branded products to joint marketing campaigns, discover how to build partnerships that amplify your brand's impact whilst opening new growth opportunities.
Leverage social media platforms as direct sales channels through native shopping features that meet customers where they spend their time whilst reducing purchase friction. Learn platform-specific setup, product catalogue optimisation, and social commerce strategies that turn social media engagement into sales. From Instagram Shopping to TikTok Shop, master the social commerce features that expand your reach whilst driving revenue.
Develop authentic influencer partnerships that build brand awareness and drive sales through trusted recommendations. Learn how to identify the right influencers for your brand, from nano and micro-influencers to macro and celebrity partnerships. Master campaign planning, influencer selection criteria, and partnership strategies that create mutually beneficial relationships whilst generating measurable business results. Navigate the influencer landscape effectively to build brand credibility and reach new audiences.
Optimise your marketplace presence with strategic listing optimisation, competitive positioning, and performance monitoring that drives visibility whilst maximising conversions. Learn marketplace-specific SEO techniques, image optimisation, and pricing strategies that improve rankings whilst attracting qualified buyers. From keyword research to review management, master the optimisation tactics that separate successful marketplace sellers from the competition.
Harness the power of customer-created content to build authentic social proof whilst reducing content creation costs and increasing engagement. Learn UGC campaign development, hashtag strategies, and content curation techniques that encourage customers to share their experiences whilst promoting your products. From Instagram campaigns to customer photo contests, master the art of turning customers into content creators and brand advocates.