Choosing the right ecommerce platform is one of the most critical decisions you'll make for your online business. With options ranging from Shopify and WooCommerce to BigCommerce and Magento, each platform offers different features, pricing structures, and scalability options. Navigate the complex world of platform selection with detailed comparisons, migration guides, and expert insights that help you choose the solution that best fits your business needs, technical requirements, and growth ambitions. Make informed decisions that will support your business for years to come.
Amandeep SinghfromCronix LLC
Learn how to choose the right eCommerce platform for your business needs. Discover platform-agnostic advice for evaluating Shopify, BigCommerce, WooCommerce, and emerging solutions based on your specific requirements rather than marketing hype.
Listen to Episode
Darren HickeyfromFellowship
Learn the strategic considerations for choosing between WooCommerce, Shopify, and other ecommerce platforms. Discover how to evaluate platform flexibility, customisation capabilities, and long-term growth potential to make the right choice for your business needs and future ambitions.
Listen to Episode
Nick RadcliffefromThe Christian Poster Company
Discover Nick's journey from Etsy marketplace to independent Shopify store, including his decision-making process, migration strategies, and current dual-platform approach. Users will learn about platform pros and cons, when to transition from marketplaces to owned websites, maintaining audience relationships during platform changes, and optimising for different customer acquisition channels.
Listen to Episode
Steven PembertonfromElevatum
Understand Steven's journey from Amazon dependency to Shopify success, and why platform choice affects long-term scalability. Learn the strategic advantages of owning customer relationships versus marketplace dependency, and how platform control enables advanced retention and personalisation strategies.
Listen to EpisodeDevelop targeted experiences for different customer groups based on behaviour, preferences, and value to maximise engagement whilst optimising marketing efficiency. Learn segmentation strategies, persona development, and targeted experience creation that speaks directly to different customer needs. From new visitors to VIP customers, master the art of creating relevant experiences that resonate with specific audience segments.
Analyse revenue patterns and profitability metrics with comprehensive financial analysis that identifies growth opportunities whilst optimising business performance and resource allocation. Learn revenue forecasting, margin analysis, and profitability optimisation strategies that support financial planning whilst improving operational efficiency. From product profitability to customer economics, master revenue analytics that drive financial performance whilst supporting strategic decisions.
Deliver consistent, personalised communication across all customer touchpoints with integrated omnichannel messaging strategies that amplify your marketing impact. Learn how to coordinate email, SMS, push notifications, and social media messaging to create seamless brand experiences that guide customers through their journey. Master timing, frequency, and message coordination techniques that prevent communication conflicts whilst maximising engagement. Build sophisticated messaging ecosystems that work together to increase customer lifetime value and reduce acquisition costs.
Create seamless mobile shopping experiences that convert smartphone and tablet users into loyal customers through responsive design and mobile-first thinking. Learn mobile UX principles, touch interface design, and performance optimisation techniques that ensure your site works perfectly across all devices. From navigation design to checkout flows, master the mobile experience elements that drive conversions whilst building customer satisfaction.
Building a successful ecommerce business starts with solid planning and strategic thinking. Whether you're launching your first online store or expanding an existing business, having a clear roadmap makes the difference between thriving and merely surviving. Learn how to develop comprehensive business plans, analyse your market position, and create strategic frameworks that guide your decision-making. From setting realistic goals to understanding your competitive landscape, discover the planning methodologies that help ecommerce entrepreneurs build profitable, sustainable businesses that can adapt and grow in changing markets.
Reduce customer churn and increase lifetime value with strategic retention programmes that keep customers engaged whilst encouraging repeat purchases and brand loyalty. Learn retention strategy development, engagement campaigns, and win-back techniques that maintain relationships whilst identifying at-risk customers. From personalised offers to exclusive content, discover how to create retention programmes that build lasting value for both customers and business.