SEO Content Writing

Create compelling content that ranks well in search engines whilst engaging and converting your ideal customers. Learn keyword integration techniques, content structure optimisation, and writing strategies that satisfy both search algorithms and human readers. Master the balance between SEO requirements and compelling storytelling, whilst developing content that establishes authority, drives organic traffic, and supports your business objectives.

2 episodesContent & Creative→Content Strategy

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Marketing & Growth → SEO & Content

Content Marketing

Build brand authority and drive sustainable organic growth with strategic content marketing that attracts, educates, and converts your ideal customers. Learn how to develop content strategies, create editorial calendars, and produce valuable content that establishes your expertise whilst supporting your SEO goals. From blog posts and guides to video content and downloadable resources, discover how to create content that generates traffic, builds trust, and drives sales over the long term.

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Marketing & Growth → SEO & Content

Product Page SEO

Turn your product pages into powerful search magnets that attract ready-to-buy customers and drive organic sales growth. Learn advanced SEO techniques specifically designed for ecommerce, including keyword research, on-page optimisation, schema markup, and content strategies that help your products rank higher in search results. Master the art of writing compelling product descriptions that satisfy both search engines and shoppers, whilst implementing technical optimisations that improve crawlability and user experience.

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Marketing & Growth → SEO & Content

Technical SEO

Ensure your ecommerce site performs optimally in search engines with advanced technical SEO strategies that improve crawlability, indexation, and user experience. Master site architecture, page speed optimisation, mobile SEO, and structured data implementation that helps search engines understand and rank your content effectively. Learn how to identify and fix technical issues that prevent your site from reaching its full potential, whilst implementing optimisations that support both search visibility and conversion rates.

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Content & Creative → Content Production

AI Content Tools

Enhance your content creation capabilities with AI-powered tools that improve efficiency whilst maintaining quality and authenticity. Learn how to integrate artificial intelligence into your content workflows, from writing assistance to image generation, whilst preserving your unique brand voice. Explore the latest AI technologies that help content teams produce more whilst reducing repetitive tasks and improving creativity.

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Channels & Platforms → Marketplace Selling

Marketplace Optimisation

Optimise your marketplace presence with strategic listing optimisation, competitive positioning, and performance monitoring that drives visibility whilst maximising conversions. Learn marketplace-specific SEO techniques, image optimisation, and pricing strategies that improve rankings whilst attracting qualified buyers. From keyword research to review management, master the optimisation tactics that separate successful marketplace sellers from the competition.

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Sales & Conversion → Trust & Social Proof

User-Generated Content

Harness the power of customer-created content to build authentic social proof whilst reducing content creation costs and increasing engagement. Learn UGC campaign development, hashtag strategies, and content curation techniques that encourage customers to share their experiences whilst promoting your products. From Instagram campaigns to customer photo contests, master the art of turning customers into content creators and brand advocates.

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