Leverage the power of video content to build brand awareness, engage customers, and drive sales across multiple platforms. Learn video strategy development, production techniques, and distribution strategies that maximise your video marketing ROI. From product demonstrations to brand storytelling, discover how to create video content that captures attention, builds trust, and guides customers through their purchasing journey.
Transform your marketing from reactive scrambling to strategic success with Fiona Allman-Treen's revolutionary 45-minute planning method. Discover how to leverage "wet January days" for maximum productivity, create five pieces of content from one two-minute video, and build a year-long marketing calendar that attracts the right customers whilst eliminating daily decision fatigue.
Most businesses are treating Facebook ads like it's 2020, missing the fundamental shift where creative content now handles targeting. Marin Ištvanić, who spent £30 million on Facebook ads in 12 months, reveals why optimization for conversions, user-generated content strategies, and letting creative do the targeting are essential for maximising advertising efficiency in the post-iOS 14.5 landscape.
Discover why YouTube advertising is finally having its moment and how it can transform your entire marketing portfolio. Brett Curry reveals how brands spending £30,000+ monthly on YouTube see 30-40% lifts across all other campaigns, why longer-form video content outperforms short clips, and how Google Performance Max is making YouTube accessible to smaller budgets. Learn the portfolio effect framework that treats YouTube as a multiplier rather than standalone channel, plus practical steps to get started without breaking the bank.