Leverage the power of video content to build brand awareness, engage customers, and drive sales across multiple platforms. Learn video strategy development, production techniques, and distribution strategies that maximise your video marketing ROI. From product demonstrations to brand storytelling, discover how to create video content that captures attention, builds trust, and guides customers through their purchasing journey.
Transform your marketing from reactive scrambling to strategic success with Fiona Allman-Treen's revolutionary 45-minute planning method. Discover how to leverage "wet January days" for maximum productivity, create five pieces of content from one two-minute video, and build a year-long marketing calendar that attracts the right customers whilst eliminating daily decision fatigue.
Most businesses are treating Facebook ads like it's 2020, missing the fundamental shift where creative content now handles targeting. Marin Ištvanić, who spent £30 million on Facebook ads in 12 months, reveals why optimization for conversions, user-generated content strategies, and letting creative do the targeting are essential for maximising advertising efficiency in the post-iOS 14.5 landscape.
Discover why YouTube advertising is finally having its moment and how it can transform your entire marketing portfolio. Brett Curry reveals how brands spending £30,000+ monthly on YouTube see 30-40% lifts across all other campaigns, why longer-form video content outperforms short clips, and how Google Performance Max is making YouTube accessible to smaller budgets. Learn the portfolio effect framework that treats YouTube as a multiplier rather than standalone channel, plus practical steps to get started without breaking the bank.
Discover how eCommerce brands can leverage YouTube's discovery platform to build authority and drive sales through strategic video content. Former basketball player Augie Johnston reveals why it's not too late to start, how to create compelling content with just an iPhone, and the algorithm secrets that determine which videos YouTube promotes. Learn the two-path strategy for eCommerce YouTube success, common pitfalls to avoid, and why consistency matters more than equipment quality.
Discover how Joseph Wilkins transformed boring products into viral video sensations generating 100 million views and tens of millions in sales. Learn his proven eight-step framework for creating funny sales videos that entertain audiences into making immediate purchases, from marketing research and comedy writing to strategic testing and paid distribution. With barriers to entry at all-time lows but competition fiercer than ever, this comprehensive guide reveals why humor works, how to cast the right talent, and why testing 20+ video versions separates profitable campaigns from expensive failures
Jared Mitchell's journey from desk job to multiple seven-figure eCommerce businesses wasn't planned—it started with a three-pound customer acquisition cost and a simple website for his wife's skincare practice. Discover how they built sustainable businesses through bootstrapping, maintained family priorities whilst running three companies, and why email marketing remains the most neglected million-pound opportunity in eCommerce. Learn the financial foundations, channel diversification strategies, and mindset shifts that separate temporary hustles from real brands.
