Build and scale profitable affiliate programmes that leverage partner networks to drive sustainable growth. Learn how to structure commission models, recruit quality affiliates, and manage partner relationships that generate consistent sales whilst maintaining brand integrity. From programme setup to ongoing optimisation, master the systems and strategies that turn affiliate marketing into a reliable revenue channel whilst building valuable business partnerships.
Sohun's core argument is that you should treat your top affiliates like a sales team, not a mailing list. He breaks down how Javy Coffee tripled TikTok Shop revenue from $300K to $1M a month using 15 community managers, each owning a book of business and rewarded on GMV growth, and why you need affiliates posting 30 times in their first 30 days. Having seen the backend of 150+ agencies and 1,000+ brands, he knows what separates a programme that prints commissions from one that stalls. Essential listening for anyone recruiting, tracking, and managing an affiliate programme.
Cody built his multimillion-dollar supplement empire primarily through affiliate partnerships, offering $100 commissions per order. The episode details how to find affiliates, build relationships at conferences, join communities like Traffic Tribe, and manage a network of partners with email lists ranging from 50,000-100,000 contacts.
The episode explores how TikTok Shop has finally made affiliate marketing work for ecommerce through its integrated commission system, with creators earning 15-20% on sales and being incentivised to create content that converts
Understand how virtual wholesale networks create free traffic opportunities through brand partnerships. David reveals how 15,000+ brands access 500 million visitors without advertising spend by partnering with complementary retailers. Learn the mechanics of virtual wholesale where products never move until sold, how retailers can instantly expand catalogues without inventory investment, and why partnership-based traffic and commission structures are replacing traditional paid advertising.
The episode reveals how influencer seeding serves as top-of-funnel for affiliate programmes, with 60-70% of surveyed influencers expressing interest in official partnerships. Cody discusses transitioning successful seeding relationships into affiliate arrangements with discount codes and commission structures, plus how to scale into ambassador programmes.
