Affiliate Programme Management

Discover how old-school direct marketing principles generate 5-7% conversion rates and £100 profit per order for Cody Bramlett's supplement empire. Learn the anatomy of long-form sales pages that build know-like-trust in single sittings, the "swipe and deploy" methodology for adapting successful tactics across industries, and practical steps for implementing direct marketing approaches whether you're launching new products or optimising existing eCommerce operations through affiliate partnerships and strategic funnel optimisation.

Most influencer marketing fails because brands treat creators like billboards rather than genuine partners. David Perry from Carro reveals why the entire industry has been measuring the wrong metric—follower counts matter far less than customer ownership. Discover how virtual wholesale networks are enabling authentic brand-influencer partnerships, why social commerce is finally making customer ownership possible for creators, and how collaborative networks are replacing traditional drop shipping with more efficient, authentic alternatives that benefit everyone involved.

Discover why giving products away to influencers drives more sales than paying for posts. Cody Wittick reveals how influencer seeding—sending free product with no strings attached—generates organic content from 40% of recipients whilst building genuine brand advocacy. Learn the complete framework for identifying micro influencers, crafting outreach that actually works, and transforming free products into valuable user-generated content that compounds over time. Most brands settle for transactional influencer relationships; this approach builds communities instead.