Ciara Stockeland
eCommerce Startup Success: Pay Yourself from the Start
Most eCommerce founders accept the myth that they'll need to wait years before paying themselves, but Ciara Stockeland proves this wrong. After losing her first seven-figure retail empire, she discovered the Inventory Genius framework that focuses on margins over revenue. Through understanding three simple levers - sales, margins, and expenses - entrepreneurs can design profitability from day one rather than hoping it appears later. Her approach consistently finds additional profit in existing businesses whilst challenging the conventional wisdom that struggle equals eventual success.