The Real Truth About Running an eCommerce Business During COVID 19
This episode provides a masterclass in extreme inventory challenges, from nearly running out completely to dealing with over-stock situations. Users will learn how Kristi navigated getting down to two weeks of inventory whilst factories remained closed, the difficult decision-making around product assortment when stock is limited, and applying the 80/20 rule to focus on revenue-driving products. The conversation covers the dangerous pendulum swing from under-stock to over-stock, strategies for managing inventory when supply chains become unpredictable, and how to balance customer demand against realistic production capabilities.




