How To Better Work With A Digital Marketing Agency
This episode serves as a masterclass in vetting and selecting eCommerce service providers, particularly agencies. Robert shares the criteria for evaluating agency expertise, how to assess specialisation versus generalist claims, the importance of talking to current and past clients independently, and red flags that indicate poor fit. Learn why agencies living and dying on your business will overpromise, how to test cultural alignment around work practices, and what questions reveal long-term partnership potential better than portfolio showcases.


