Navigate complex privacy regulations whilst maintaining effective marketing capabilities through compliant data handling practices that build customer trust and avoid penalties. Learn regulatory compliance, policy development, and privacy programme implementation that meets legal requirements whilst supporting business objectives. From GDPR to CCPA compliance, master privacy regulation adherence that protects business whilst enabling growth.
The episode tackles compliance as "the unsexy essential nobody wants to pay for but everybody needs." We explore both product compliance (identifying relevant regulations, obtaining certificates proving European standards compliance, and ensuring label compliance including language requirements) and business compliance focusing heavily on VAT requirements. Andy explains why VAT registration isn't optional—"if you're selling in a country, the government wants some cash"—and demystifies the complex landscape of import VAT, sales VAT, and varying thresholds across countries. We cover trademark protection as fundamental for building solid eCommerce brands and emerging EPR (Extended Producer Responsibility) recycling taxes in France and Germany likely to expand across Europe. Listeners discover why solving compliance upfront ("when you're not selling anything") prevents catastrophic problems later—products pulled from marketplaces after building sales velocity, customs holds draining cash flow, or regulatory fines eliminating margins. The discussion includes practical strategies for navigating post-Brexit VAT complexity and why Netherlands-based limited fiscal representation simplifies initial expansion.