AI Personalisation

Damon Didier reveals how email marketing has evolved into the ultimate first-party data goldmine, sharing his framework for 800% growth through strategic Black Friday preparation, AI integration, and understanding attribution reality. Learn why treating email as data ownership rather than just marketing creates competitive advantages, plus practical implementation strategies for maximising November and December sales through systematic VIP targeting and SMS integration.

Discover how AI is fundamentally transforming eCommerce through Max Sinclair's groundbreaking workshop insights. Learn practical applications from product research and image generation to competitor analysis and brand development. Explore how businesses are using AI to analyse thousands of customer reviews in minutes, generate professional lifestyle imagery instantly, and build complete eCommerce concepts in record time, whilst understanding the philosophical implications of embracing artificial intelligence in commerce.

Most retailers implementing AI are unknowingly destroying their businesses through "people who like this also like this" recommendations that drive customers to bestsellers whilst killing long-tail inventory. Alan Gormley from Shopbox AI reveals how proper retail AI creates unique stores for each customer, transforming generic browsing into personalised shopping experiences that increase engagement, margins, and competitive differentiation without requiring platform overhauls.

Discover how Mason is democratising AI-powered personalisation for small eCommerce brands. Kaus Manjita reveals how her platform brings marketplace-level technology to solo-preneurs through no-code solutions, enabling intelligent customer understanding and decision-making that turns browsers into buyers. Learn about the three generations of commerce evolution and why the future belongs to brands that master consumer-centric discovery rather than search-based selling.