How to Use Pinterest for Selling on Etsy
Discover how Nancy Badillo drives 90% of her Etsy traffic from Pinterest using organic strategies that require no advertising spend. After losing her job during COVID-19, Nancy transformed her side hustle into a six-figure business by mastering Pinterest SEO, video pins, and Tribe amplification. Learn the five-step system for using Pinterest as a search engine to drive unlimited traffic to your Etsy store, plus the mindset shifts that separate struggling sellers from those building thriving brands.
What if 90% of your traffic could come from a platform where you don't have to pay to play? Nancy Badillo, digital marketing expert and Etsy specialist, has cracked the code on driving unlimited organic traffic to her Etsy stores through Pinterest. After losing her job during COVID-19, Nancy transformed her side hustle into a six-figure business—making $26,000 in her first 90 days by leveraging Pinterest marketing strategies that most Etsy sellers completely ignore.
Nancy's journey began five years ago when she stumbled upon Etsy whilst planning her wedding. As a digital marketer, her brain immediately started spinning with possibilities. She noticed sellers making six figures by selling digital downloads—products that required no shipping, no inventory management, and minimal ongoing work. Within her first year on Etsy, Nancy made over $21,000 whilst working a full-time job. Today, she generates 90% of her traffic from Pinterest, a platform where she has fewer than 4,000 followers but reaches millions of potential customers monthly.
The Pinterest Advantage Nobody Talks About
Before diving into tactics, we need to understand why Pinterest works differently from every other social platform you're using.
"Pinterest is a search engine," Nancy explains, "and a lot of other platforms, especially Instagram—I want to scream sometimes—Instagram is a platform and Facebook is a platform where you have to pay to play. You have to spend money in order to get seen. They restrict your reach if you don't get so many clicks. It's all about engagement and the algorithm, and they control everything."
This fundamental difference changes everything. Whilst you're fighting for visibility in Instagram's algorithmic feed or paying for Facebook ads just to reach your own followers, Pinterest users are actively searching for solutions to their problems. They're looking for nursery prints, wedding invitations, self-care planners, and business templates. When your content is optimised properly, it appears both in Pinterest searches and Google image results—doubling your visibility without doubling your effort.
The implications are massive. Nancy reaches 70,000 Instagram followers with minimal organic reach. Her 120,000 Twitter followers rarely see her content without promotion. But Pinterest? With fewer than 4,000 followers, she drives 90% of her traffic organically. The platform rewards great content and proper optimisation, not follower counts or advertising budgets.
The Five-Step Pinterest Traffic System
Nancy's approach to Pinterest marketing follows a systematic framework that any Etsy seller can implement, regardless of technical skills or design abilities.
Step 1: Niche Down Your Profile
The biggest mistake Etsy sellers make on Pinterest is treating it like a personal inspiration board. If you're selling wedding invitations, every pin on your profile should relate to weddings, celebrations, or stationery. Random puppy photos might get engagement, but they dilute your authority and confuse the Pinterest algorithm about what you actually sell.
"When people look at your profile and read your bio, it should give them the W's—who you are, what you do, and why they should follow you," Nancy advises. Your professional picture or logo should be clear, your bio should be keyword-rich, and your content should be laser-focused on your niche.
This consistency signals to Pinterest that you're an expert in your field. The algorithm rewards focused accounts with better distribution, putting your pins in front of people actively searching for exactly what you sell.
Step 2: Master Pinterest SEO
Pinterest SEO couldn't be simpler, yet most sellers never bother with it. The research takes minutes and delivers results for months.
Here's the process: Go to Pinterest's search bar and type in your primary keyword. If you're selling nursery prints, type "nursery prints." Pinterest immediately shows you related searches—keywords that real people are actually typing into the platform. These aren't guesses or estimations; they're proven search terms with existing demand.
When creating a pin, you'll add a title and description. This is where those keywords come in. Write naturally whilst incorporating the terms you discovered. If people search for "boho nursery prints," "woodland nursery wall art," and "minimalist baby room decor," weave those phrases into your pin descriptions.
The beauty of this approach is that your pins appear in both Pinterest searches and Google image results. Someone searching Google for "nursery wall art" might discover your Etsy store through a pin you created months ago. That's passive traffic working whilst you sleep.
Step 3: Create Multiple Pin Variations
One landing page or product doesn't mean one pin. Nancy creates multiple pin designs for the same offer, testing different approaches to see what resonates.
"Let's say you have one landing page and you don't have a lot of content," Nancy suggests. "What you could essentially do is different pins—different styles, different titles. Maybe put some with the actual offer on it, maybe some don't have the offer. Some have calls to action like 'click to learn more,' 'click to grab yours today,' 'click to download now.'"
Each variation reaches different people in different ways. One person might respond to a bold call-to-action, whilst another prefers subtle imagery. By testing multiple approaches, you're not guessing what works—you're letting the data tell you.
Branding matters here. Every pin should include your logo or URL, use consistent colour schemes, and maintain visual coherence with your Etsy shop. When someone sees three of your pins in their feed over a week, that repetition builds recognition and trust.
Step 4: Leverage Video Pins
Video pins are currently crushing static images on Pinterest, and Nancy has the data to prove it.
"I did two pins this week," Nancy shares. "One pin is just a regular static image. The next pin is the same exact pin, the same title, the same keywords, the same description. All I did was I added confetti—it looks like little stars flying on top. That one got 2,000 views and six shares in three days. The other pin got 200 views."
That's a 10x difference from a simple animation. You don't need complex video editing skills—even basic movement captures attention as users scroll through their feeds. Tools like Canva make creating animated pins straightforward, requiring no technical expertise.
Video pins stand out in a sea of static images. They stop the scroll, demand attention, and signal to Pinterest's algorithm that you're creating engaging content worth showing to more people.
Step 5: Automate with Tailwind and Tribes
Consistency matters on Pinterest, but manually pinning content daily becomes exhausting. That's where Tailwind comes in.
Tailwind is a Pinterest-approved scheduling tool that lets you batch-create content. "You could bash out one day for two months," Nancy explains. "That's going to save you more time, and it's on autopilot."
But Tailwind's secret weapon is Tribes—collaborative groups where members share each other's content. When you join a Tribe, you're required to share other people's pins for every pin you contribute. This creates a reciprocal sharing ecosystem that amplifies reach dramatically.
"I have pinned stuff in Tribes that has gotten over 8 million shares," Nancy reveals. "When you join a Tribe and you share those pins, people will start sharing your pins. If I pin five of your pins, you'll pin five of mine because they're very active."
One pin getting 8 million shares from Tribe members means 8 million potential impressions. If those members have an average of 10,000 followers each, your content reaches an audience you could never access alone. This viral multiplication effect explains how Nancy reached nearly 3 million impressions per month at her peak.
From Etsy Store to Multi-Channel Brand
Nancy's success on Etsy didn't come from Etsy traffic alone. Understanding this distinction separates six-figure sellers from those struggling to make consistent sales.
"Whatever you sell, whether it's on Amazon or Etsy, you have to always keep in mind—yeah, they're great, they have building traffic and that's great in the beginning," Nancy cautions. "But over time you'll get stagnant, especially because there's so many people now creating Etsy stores. In order for you to become an industry leader, become a brand, an authority in your niche, you've got to learn how to market yourself outside of Etsy."
This multi-channel approach transforms how you think about your business. Etsy becomes one revenue stream, not your entire business. Pinterest drives traffic to landing pages where you collect emails. Those emails let you cross-promote your YouTube channel, Instagram account, and other products. You build look-alike audiences for Facebook ads based on your email list. Each channel reinforces the others, creating compounding growth.
When Nancy lost her job in March 2020, she had already built this infrastructure. The side hustle became a full-time business because she wasn't dependent on any single platform. Etsy provided product hosting and some organic traffic. Pinterest drove targeted visitors. Email captured leads. Social media built community. Each piece worked together as an integrated system.
What to Sell on Etsy
The question every aspiring Etsy seller asks is: what should I actually sell? Nancy's answer challenges common assumptions about needing artistic talent or technical skills.
"When I started selling wedding invites, I was never in the wedding industry," Nancy admits. "I just started doing it, and you get better at it, and then you start being more creative. It doesn't necessarily mean that you have to be really good at something to create something."
Digital products offer the lowest barrier to entry. Nancy's first products were literally quotes typed in Microsoft Word, saved as JPEGs, and uploaded to Etsy. She sold prints for $5 each. Customers bought the file, printed it themselves, and framed it. Nancy did nothing after the initial sale—no shipping, no customer service beyond the download delivery.
She made $1,000 in her first month.
The key is solving specific problems for specific people. Busy brides need printable wedding invitations they can customise and print locally. New parents want nursery wall art that matches their décor. Entrepreneurs need business planners, financial spreadsheets, or social media templates. None of these require artistic genius—they require understanding what people need and presenting it attractively.
For those wanting tangible products without inventory management, print-on-demand services integrate directly with Etsy. You design a t-shirt, mug, or poster. When someone orders, the print-on-demand company produces and ships it. You never touch the product but earn the profit margin.
The Email Collection Strategy
Nancy's Pinterest strategy always aims for one outcome: email addresses. "What I always recommend is drive traffic to a landing page where you collect the email," she emphasises. "Once you have that email, you could do so much with it."
This approach works because Pinterest pins have extraordinary longevity. A pin created today might drive traffic for months or years. As it gets repinned and shared, it reaches new audiences continuously. But those clicks only become valuable when you capture contact information.
The process is straightforward: Create a valuable freebie related to your Etsy products. If you sell wedding invitations, offer a free wedding planning checklist or timeline. If you sell business planners, create a free goal-setting worksheet. Design a Pinterest pin promoting this freebie, optimised with relevant keywords. Link it to a landing page that requires an email address to download the resource.
Now you're building an asset. Those email addresses let you promote new products, announce sales, share valuable content, and stay top-of-mind. When someone's ready to purchase, they think of you first because you've been showing up in their inbox regularly.
The cross-promotion opportunities are endless. "Once you have all those emails, you could take it to another level and create look-alike audiences on Facebook for remarketing," Nancy notes. Your email list becomes the foundation for paid advertising that actually converts because you're targeting people similar to those who've already shown interest.
Beyond Digital Products
Whilst Nancy specialised in digital downloads, her Pinterest strategies work for any Etsy category. Physical product sellers actually have more creative opportunities because they can showcase their products in lifestyle contexts.
A jewellery maker can create pins showing their pieces styled with different outfits for various occasions. A candle seller can pin atmospheric photos of their products in beautiful home settings. A vintage clothing seller can create outfit inspiration pins featuring their items.
The key is understanding what your ideal customer searches for on Pinterest. They're not searching for "handmade silver necklace from your specific shop." They're searching for "minimalist jewellery for everyday wear" or "statement necklaces for weddings." Your pins should target these broader, high-volume searches whilst showcasing your specific products as the solution.
Physical product sellers also benefit from video pins showing products in use. A pottery maker might film the creation process, demonstrating craftsmanship and building value perception. A clothing seller could create styling videos showing how to wear one piece multiple ways. These videos build connections and trust that static images can't achieve alone.
The Mindset Shift That Changes Everything
Nancy's most powerful insight isn't about Pinterest algorithms or SEO tactics—it's about mindset. When her job called her back after letting her go, offering to rehire her, she faced a decision that would determine her future.
"I had more anxiety that day than when they let me go," Nancy recalls. "I was like, would I go back? Should I just continue this full-time? I honestly had to think about it the full day."
She asked herself: if this were my son Jordan who just made $26,000 in his first 90 days, would I tell him to go back to a regular job? The answer was obvious. "No, you're crazy. You just had the best month of your life. Why would you go back?"
This reframing technique works for any business decision. When you're doubting yourself, imagining advising someone else—your child, best friend, or younger self—often clarifies the right choice. We're far more encouraging and rational when evaluating others' situations than our own.
Nancy's journey also demonstrates the power of persistent experimentation. She failed at affiliate marketing. Her accounts got suspended. She tried multiple approaches that didn't work. But she kept going, viewing each setback as learning rather than failure.
"Back then I used to view them as fail, fail, fail," Nancy reflects. "But I kept going. Now I view them as win or learn—you either learn or you win."
Your Pinterest Action Plan
Ready to drive organic traffic to your Etsy store? Here's your step-by-step implementation guide:
Week 1: Foundation
- 1Create or optimise your Pinterest business account with a niche-focused bio
- 2Research your top 10 keywords using Pinterest's search suggestions
- 3Create 5 pin templates in Canva that match your brand aesthetic
- 4Set up a Tailwind account and explore Tribes in your niche
Week 2: Content Creation
- 1Design 20 pins promoting your top Etsy products (4 variations of 5 products)
- 2Write SEO-optimised descriptions for each pin using your researched keywords
- 3Create one simple video pin by adding basic animation to a static design
- 4Schedule all pins in Tailwind for the next 30 days
Week 3: Amplification
- 1Join 5 relevant Tribes in Tailwind
- 2Share 10 pins from other Tribe members to their boards
- 3Add your best-performing pins to Tribes for member sharing
- 4Engage with repins and comments on your content
Week 4: Analysis and Optimisation
- 1Review Pinterest analytics to identify top-performing pins
- 2Create more variations of successful pins
- 3Test new video formats based on engagement data
- 4Join additional Tribes and build relationships with active members
Ongoing: Maintain consistency by scheduling pins in batches. Nancy recommends dedicating one day per month to create and schedule content for the entire upcoming month. This sustainability prevents burnout whilst maintaining the consistent presence Pinterest rewards.
The Compound Effect of Pinterest Marketing
Pinterest's true power reveals itself over time. Unlike Instagram posts that disappear from feeds within hours or Facebook content that becomes invisible after days, Pinterest pins continue driving traffic indefinitely.
A pin created six months ago might suddenly go viral through Tribe sharing, reaching millions of people you've never connected with directly. Google users searching for related terms discover your pins in image results, clicking through to your Etsy store without ever visiting Pinterest itself. Your evergreen content works continuously, compounding in value as it gets reshared, repinned, and rediscovered.
This compound effect explains how Nancy reached nearly 3 million monthly impressions at her peak—and why she's recommending the platform so strongly now. "In January of last year, I was really full-on, and I was almost at 3 million impressions per month," she shares. Even during periods when she reduced her Pinterest activity due to personal circumstances, the content she'd already created continued performing.
That's the difference between rented attention and owned distribution. Instagram and Facebook rent you attention—when you stop paying (with time or money), the attention stops. Pinterest gives you owned distribution. Your optimised pins continue working long after you create them, building momentum rather than requiring constant feeding.
Why Most Etsy Sellers Fail at Pinterest
Despite Pinterest's obvious advantages, most Etsy sellers either ignore it completely or use it incorrectly. Understanding these common mistakes helps you avoid them.
Mistake 1: Treating Pinterest like a social network. Pinterest isn't about follower counts or engagement rates. It's a visual search engine where optimisation matters more than popularity. Sellers focused on gaining followers miss the point entirely—Nancy drives 90% of her traffic with fewer than 4,000 followers because she understands SEO, not social dynamics.
Mistake 2: Creating one pin per product. Multiple pin variations for each product dramatically increase visibility. Different designs, titles, and formats reach different audience segments and test which approaches perform best.
Mistake 3: Ignoring video content. Static pins still work, but video pins are currently outperforming them by massive margins. Sellers uncomfortable with video creation leave 10x performance improvements on the table.
Mistake 4: Not using scheduling tools. Manual pinning becomes unsustainable quickly. Without automation through Tailwind, consistency suffers, and consistency is what Pinterest rewards.
Mistake 5: Skipping Tribes. The viral multiplication effect of Tribes separates sellers getting modest results from those reaching millions of impressions monthly. It's the difference between individual effort and community amplification.
Mistake 6: Failing to collect emails. Driving Pinterest traffic directly to Etsy listings wastes the opportunity to build a customer list. Once someone leaves Etsy, you've lost them unless you captured their contact information first.
The Bigger Picture
Nancy's story isn't really about Pinterest or Etsy—it's about taking control of your income and future. When COVID-19 eliminated her job security, she had already built the foundation for independence. The side hustle became a lifeline because she'd invested years learning, failing, and persisting.
"I always been one of those people that I take a lot of risks," Nancy reflects. "I don't think about the consequences—I just do as I go. Which is a good thing and a bad thing in life."
That risk-taking led to losing her home during the 2008 recession. It led to working three jobs whilst trying to learn digital marketing. It led to countless failures, suspended accounts, and wasted effort. But it also led to discovering Etsy, mastering Pinterest, and building a six-figure business doing what she loves.
The lesson isn't to be reckless—it's to be persistent. Nancy spent years learning digital marketing before finding her profitable niche. Those years weren't wasted; they built the foundation for recognising the Etsy opportunity when it appeared. The affiliate marketing "failures" taught her traffic generation. The blogging "failures" taught her SEO. The social media "failures" taught her audience building.
Every failure contained lessons that compounded into eventual success.
For anyone considering an Etsy store, questioning whether Pinterest marketing works, or doubting their ability to build an online business, Nancy's message is clear: start now. Start imperfectly. Start with Microsoft Word quotes if that's all you can manage. Start learning, testing, and improving.
"You don't have to be good at something naturally to sell," Nancy insists. "It doesn't necessarily mean that you have to be really good at something to create something. You could find passion in something you never thought."
The compound effect applies to skills, not just Pinterest pins. Every product you create teaches you something. Every pin you design improves your next one. Every email you send builds your authority. Small actions, repeated consistently, create remarkable results over time.
Nancy made $1,000 in her first month selling typed quotes. She made $21,000 in her first year. She made $26,000 in her first 90 days as a full-time entrepreneur. Now she's on track to make over $160,000 annually from her Etsy-related businesses.
That trajectory didn't require genius or luck. It required starting, learning, and refusing to quit when things got difficult.
Full Episode Transcript
Read the complete, unedited conversation between Matt and Nancy Badillo from Nancy Badillo. This transcript provides the full context and details discussed in the episode.
Full Episode Transcript
Read the complete, unedited conversation between Matt and Nancy Badillo from Nancy Badillo. This transcript provides the full context and details discussed in the episode.
welcome to the ecommerce podcast with matt edmondson a show that brings you regular interviews tips and tools for
building your business online
well hello and welcome to the ecommerce podcast with me your host matt edmondson
a show all about how to grow your own online business yes every week i get to talk to amazing
people literally from all over the world about e-commerce and i just get to ask
them all kinds of crazy questions about what they know and pick their brains and how it's going
to help us develop online and today is no exception let me tell you i am
excited about today's guest because we had a bright a bright a great uh pre-call chat so i know
uh it's gonna be great stuff we've got a very special guest digital marketing and uh etsy expert and let me tell you
that's not easy to say uh nancy badillo now nancy works with etsy sellers who
want to build a thriving etsy business and embrace the entrepreneurial
adventure and today nancy is gonna be with us yes and she's gonna tell us what
we need to know on how to build our own etsy business how to differentiate it and how and this
i am super excited about how to use pinterest marketing to promote an etsy
store oh yes all of the notes from today's show will be available as a free download on our
website so just head on over to mattedmanson.com and you can download them
now that's that's all coming up so let me just play
little sponsor video and i'll be right back let me take just a few seconds here to tell you about my brand new e-commerce
eCommerce Masterclass (sponsor)
course uh that is perfectly designed for those of you who are looking to build your own online business right i know
it's going to work well for you guys because we deep dive into the process that i use to build my own e-commerce
businesses we're going to look at the six key elements that you need to be aware of for building a successful
online store i'm utterly convinced it'll make a huge difference to your business i am super proud of it let me tell you
and it is brand new for it's called the e-commerce masterclass you can check
out what other people think about the course you can find out more information on my site at matt edmondson.com
[Music] oh yes do check that out now if you're
watching the show on facebook live or even on ketchup or on youtube uh you
know all the million places that we put this podcast don't forget to like the video ask your questions and
give us your ideas in the comments and if you can why not share it out now
without further ado should we bring on today's guest i think we should so i'm just going to click this button on my
Nancy Badillo - Digital Marketing and Etsy Specialist
pad here nancy welcome to the show it's great that you're here thanks for taking the time to join us
all the way from well just from across the pond really aren't you yes i'm in chicago thank you so much for
having me matt i'm so excited to be here hi everyone and thanks again
yeah no problem i'm i'm more excited i think it's great so how's how's it um how's covid doing in in chicago
you know what we have we we were doing really well over the summer and it's kind of like increasing again in chicago
hopefully with the cold weather people will stay in and then we should see another decrease
for the most part you know i stay at home my husband has um a tumor in his head so
for us we can't be he has a compromise immune system so for the most part we do
stay at home and my son does go to daycare so that's a little scary right now um but so far so good in in my
household but i know that falls over here in chicago it is increasing a little bit oh
wow well that sounds insane i mean uh you know you know covet is is is crazy all over
the world but um you know thoughts and prayers with you guys for for dealing with that undercover that's
that's that's some and is that why you run your home based business is that
why you do all this from home uh because of your husband no actually i've been doing um digital
marketing for years okay and i was working for years as well a full-time
job and then when kobe hit on march th i got let go of my job my
job i was working from home they did let me work from home because of my husband having brain surgery last year doing
chemo and radiation so i've been working from home and still doing my side hustle but when they let me go
honestly i had to switch my mind and say okay i really got it even though i was taking
it serious already i had almost said to myself i have no safety net anymore and
i have to literally change what i'm doing because it's not working i'm not making enough to make a
living every day right to pay my bills and help my husband because he wasn't working so
when i did that mind shift um and not to kind of jump the gun but to jump the the
gun but in the first days i went from barely making money every
month you know like up and down it was instead of a steady to making in
days just just switching my mindset is just incredible but i've been working from home for
years this is actually my first time since march to now that i have been able to work my regular job my hustle full
time wow than ever before yeah so now your side hustle i love that phrase
the side hustle there are so many people with online businesses actually who are going to be listening to you who have got a side hustle
and they're going to be listening going well goodness me you you did that for a while and then you know through a series
of well you know not helpful events let's just call them that right you know um
you you kind of turn this side hustle into full-time business and within the first days made grand i mean that
you've got to be stoked with that right you must have looked at that and felt like you were dreaming it did and to be quite honest a lot of
times we kind of like self-sabotage ourselves because i made that much money
and that's a lot of money that's like half of what i made in my regular job yeah for yearly and i still
was doubting myself it's crazy like a month in exactly a month in april th
my job called me back and they're like we want to hire you again because they got like the small business loan
and i honestly had more anxiety that day than when they let me go i was like
would i go back should i just continue this full time and i honestly like how to think about
it the full day because they needed an answer right away because they're trying to rehire their staff again and if i don't if i say no they're gonna give it
to someone else and i remember saying to myself okay this was my son jordan
and he just made twenty thousand twenty six even fifteen thousand and he told me mom should i go back to my regular job
even though i loved my job but it was digital marketing as well but would i tell him that no i would tell
him no you're crazy you just had the best month of your life why would you go back absolutely and recycle and
that's literally the same advice i had to give myself because you self-sabotage yourself you
really do and then i was like you know what i'm not coming back and it has been the best
decision i already made over six years um yeah it's it's just your mindset really
congratulations so that's i mean this we're going to get into your story a little bit more and i'm going to pick your brains about the secrets and
the stuff that you've learned but right off the bat that is an awesome story and i'm stoked i'm really pleased
because um i love hearing those kind of stories you know where where something bad happens and you turn it around and your
life is changed as for the better as a result and that's a lot of stories but i just want to pick your brains a little
bit about the side hustle idea why why did you decide to do a side hustle what started you on that
particular road you know what um i always been one of those people that i take a lot of risks
like i don't think about the consequences i just do as i go which is a good thing and it's a bad thing in
life um because you can make the wrong decisions that cost you years of issues
so in um you know when the recession came in sure especially in the u.s um in i had bought a house so
in the job that i was working at um they went bankrupt
and i was working at a job i was going to school full-time i wanted to be a dermatologist
and i was paying my house having a full-time job in full-time school that's a lot for like a
-year-old and because i've been on my own since i was that's all i know and it's like
take care of myself and i've never really had the advice of someone tell me why don't you just focus on school when
you're done with that then you can afford a house then you can afford everything else that you want i was doing everything at once so when the
recession hit i lost my home i had to stop school because i couldn't afford i was paying
i was paying school out of my pocket i was going to depaul university which is a very expensive school
um so i had to pretty much stop everything from there and
when i when i lost my home when i had to stop school i had to get three jobs to kind of even pay rent or even try to
save the house after that i started i'm searching online about making money because i knew
that was kind of like when it had i think a lot of people didn't know about making money online but was kind of like
starting to buzz yeah i didn't know anyone i didn't know about garyvee i
didn't know about any coaches i was really fairly new to it so i just decided let me look it up and see
and i swear i just started looking it up i started learning about blogging and then i started learning about affiliate
marketing the first time i made money was like a penny through google adsense and i got so excited because i was like
oh my god i just made a penny like how can i make more and then i started meeting people um
spending time on summits and i started learning but with me i'm a slow learner it takes me longer to learn things
um especially because i'm already i have three jobs trying to support myself
trying to do this on the side i'm sacrificing every weekend you know if i come home at five guess what from
six to one in the morning i'm learning and learning fail you know try this i fail try that i
failed affiliate marketing i failed i did this my account got suspended i did this i tried to grow this account it got
suspended too because i'm like spamming like it's just all these mistakes right and now i view them as win or learn you
either learn or you win back then i used to view them as fail fail fail but i kept going
wow that's fantastic i mean you're a woman after my own heart here nancy i've got to say i just love the fact you kept
going you just kept doing it and kept trying that's brilliant and i i just i wish a lot of more people had
that spirit that you know let's just in england we call it the bulldog spirit the british border i mean we just want
to keep going and keep going and i i just wish more people had it so that's
what you did and that's that's why you set the site i mean you're losing your house right i mean
that's quite a big reason and i can i can attest to the fact that a lot of people now watching um or listening to
the show will be like they're in a similar situation in the current crisis that we're in
would you and they're thinking i'm thinking of setting up a side hustle is would you would you tell him to go for
it yeah especially if you know that you're good at something i think the best advice i would give
them is find something that you're really good at and then become the industry leader in that particular
area i think the biggest mistake i made which is not a mistake now because i'm using all of those things i learned to
my career now but the biggest mistake i made i was all over the place and i didn't really
put myself out there as an expert niche in anything on top of that i'm an introvert so for many years i was behind
the scenes i was never in front of a camera i never did youtube now i have a youtube channel with subscribers
but i never did not stuff like that because i was too scared to do it so if you find something you really love it
will work you just got to put in the work but eventually it will grow into something and so uh the youtube channel you said
you've got a youtube channel for subscribers now um was that
is that since you've you know you started full time on your business or is that something you've slowly built over
the last few years slowly built the last two years so um like i mentioned before i was all
over the place and i know later we're going to talk a little bit more about xy and how i got started but when i got started with xc i
noticed that there weren't too many people doing xc like coaching like helping people grow their business because i was searching for that and i
couldn't find anyone well i changed my niche and became an exe coach and use all the skills i have
learned from my past to help build online businesses online basically
and when i did that um it's really funny i want to share this with people because a lot of people out there tell me that it's like they
want to start a youtube channel but they're scared because they don't want to put their face in camera
if you go back to my youtube channel i have over almost videos right now but
like a year and a half ago every single video it's like a screenshot of my computer i just gave a lot of value but
i never recorded myself i didn't put my thumbnails on my youtube channel it was like other people's pictures
um that's how i started uh i was like baby steps i'm like okay i'll do a video i'll record the screen as long as i'm
providing lots of value people will come back and i just started providing value through videos and critiques like free
critiques of people's store and then from there i got the momentum and you build confidence and i got the
momentum and now this year i was like okay that's it i want people to know who i am because if people know who you are
they buy from you they like you they trust you so i started doing introductions on my face and doing videos and putting my
picture in my thumbnail and that actually did the change i remember a couple days ago i was looking at a
post last year in september i was at followers and then this year in september i had reached like i'm like
wow i agree with that so that does make a big difference when you put yourself out there yeah and
that's great advice i like that just start just start with baby steps and you you know you never know what's going to
happen right and um i i really like that now you bought a petsy and i want to get into
wednesday because i've not had anyone on the show talk about scband we should definitely talk about etsy because it is a big deal
um and for those you know four people on the planet that are listening to the show that doesn't know what etsy is just
give us a brief explanation of what etsy is of course so xc is like e-commerce
platform where you could go and buy handmade items so everything you buy there is is
personalized or customized by the seller so there's no reselling allowed on xe so
it's not like amazon that you could go buy something at a store and then resell it on amazon it doesn't work that way
and what's really nice is that everything is like i mentioned is personalized so you could pretty much get anything personalized for your
wedding for your party for your event um pretty much anything you could think of they sell on xc
and they also sell vintage so if you have anything that's years and older then you could sell as well and then
supplies but mostly majority of sellers they they sell handmade items and yeah
yeah and so i and it's great and i've bought stuff off etsy in the past which is very personalized
stuff you get your name put on a journal or something like that and so that's the platform
so how do why how did you get started on it then and why why did you choose etsy you
know what it just goes back to what i was saying earlier i just jump into things
this is gonna be the answer for a lot isn't it i just had to go yeah yeah i love love it so everything so i got
engaged to my husband and one of my friends were like oh you should go to xc and buy you know wedding
stuff i'm like what is the store like i never heard of axi so i went to
and keep in mind i'm a digital marketer so i'm already thinking like my brain goes in circles when i go to a new site
and think about ideas of what i could do to make money so i go in there i'm like huh look at
all these beautiful things and then i'm like okay i'm not an artist okay so then i keep scrolling i buy a couple items i
buy like a wedding invite a sitting shirt a couple things but what really piqued my curiosity is
that when i buy these items i bought it from the person i paid like i got like five files i buy it i'm the one
that's gonna edit the file i'm the one that's gonna take it to kinko's you know whatever printing
service is in your city or country i'm gonna go print it out this person really didn't do they did work i'm not saying
it's no work yeah yeah yeah they're not doing the additional work i'm doing everything myself as a bride
and i'm thinking to myself oh that like gave me an aha moment you know okay well from there i started
researching the stories and i started no instead of shopping for my wedding i'm researching and i started noticing all
these stores that are making like six years no no problem six figures selling
digital downloads or digital prints and i'm like i could do that like i never shipped anything so i didn't want
to get into the shipping but i like the fact that somebody could buy a file from you and you don't do anything else yeah
i was like that's brilliant like a digital product so i created my first store after i got
married i was like okay once the wedding is done i created my store like late it was like october i created
my first store i didn't know what i was doing i'm not a graphic designer so what i ended up doing
is i went to word document typed in a quote save it as a jpeg and uploaded it to xe
and i was selling prints for life by the way i swear to god wow the only issue with
that was i was using a lot of copyright stuff because i saw everyone else do it
on xc and i just thought it was like legit like you could do it like you could grab this girl's on fire by alicia keys like
a you know part of the a lyric and put it at the point oh i see yeah yeah that
was my man i was making money i think my first month i made over and then the month after that i was
making like and the reason why i was getting hit with copyright and infringement is because i know how to
market myself so i was all over the internet marketing it correctly and that's why i was getting hit with
hey this is intellectual property so to kind of like wrap it up from there i was like okay i have a
thousand listings that i created right i had a thousand listings a thousand it's
really easy when you're just copying quotes and saving them you can do like per day i keep you know if you're
over achiever like me you could do a lot oh wow wow i remember starting all over again and i was like okay
let me get rid of these quotes because my store is going to get shut down so then i started selling wedding and party
events and then from there i started learning how to create those type of items even
though i'm not an artist even though i'm not tech savvy and that's kind of how it started and from
there the first year i made over twenty one thousand oh wait wow my job well um i wasn't pregnant yet my second
story was when i was pregnant but you know through the whole process of that but that's kind of how it got started oh
wow wow so that it was as simple as that i mean you know so i love this because so often
people complicate it in their heads right it's got to be of a certain thing but you are literally just creating a
document in word a quote in word using a nice font i assume so you know it's formatted nicely
you're saving that what is a pdf and then you're uploading that to etsy
and people are buying it and people were buying it exactly wow
you know i didn't know about any other tools i never created anything handmade so for me that was like oh okay i could do it here
but then now obviously there's a lot of tools and other things but yeah it was just that simple to kind of get started
so if um i guess if someone's listening to this and they're thinking i want to start a
side hustle that sounds remarkably simple is it still that simple or has it got a little bit more complex in the
last four years it is simple to create the products i think what's more complex is getting the
traffic and and growing your brand that's what's more complex because creating a store
um especially if you have if you've never done it before with the tools that they're available right now um like
let's say canva.com is one of the tools that i recommend in my course sure it's amazing you could just go in there and
create printables you don't need word document i just started with that because i have no idea of anything else
but but there's so many simple tools you could buy a licensed graphic design that
you could buy and add to your pieces so you don't need to be an artist that's one of the biggest misconception people
think i need to be an artist i need to tech savvy so this won't work it will work and it's that simple i think like
you mentioned the complex part of it is the marketing aspect of it yeah and so
um okay so there's two sides i suppose to this there's the the development of the products which is still straightforward the marketing as with
all things digital marketing has moved on and we've just got to rethink some of our thinking and we're going to get into pinterest marketing specifically uh in
just a few minutes but i've got a few questions about etsy before we get there um so if you're listening do stay
connected because we're going to get into the pinterest thing i'm super excited about it um
so who who should have an etsy store i mean
that that i appreciate that's quite a broad question but how would you answer that i think it just depends on your on what
you want to achieve if you want to create a store where you make like a side hustle meaning you know
hustle for me it's like you know i want to grow up a brand that's what my site also always was but if you want to do
something on the side that you're just making extra income every month just an extra four five six hundred thousand or
six hundred dollars a month then you could create like a digital store because it doesn't doesn't um require so
much work from your end in the sense of creating the product all the time you don't have to ship anything to the
customer it's very relatively cheap to get started so if you look in it in that
perspective you could do that if you want to build a brand as you know matt
in order to build a brand build a company under your name people start recognizing you that does take a lot of
work that means that you know you could open a store but then you will need to brand yourself yeah and then
i think again to kind of answer your question as well this is good for anyone whether you're trying to make a side
hustle and just make a few hundred dollars a month or you actually have talent and you you
create i don't know jewelry or you create candles or you have something really special that you know
that you want to get started xc is a great platform because it's really easy to get started it's really easy to
maneuver and build your store within one day and on top of that they give you building traffic when you first start so
even if you don't have branding and all these other things you could kind of work on that while you're still getting traffic for maxine so
x is pretty good for anyone out there that either wants to do a part-time like a side hustle or they want to do
something for real for real it just depends on where you're at okay so basically anyone
is what we're saying yeah yeah so i'm going to give you two scenarios can we can we run a few scenarios here
um so scenario number one right um my son is now just recently started
university okay my oldest at university uh is causing me a few issues because
in my head i'm still at uni right so i don't i don't feel like i'm old enough to have a child who is attending
university i just don't but that's you know that's a personal thing i've got to get over that now
he uh obviously needs to finance his way through uni right so he's got to make some money and typically a student in
the uk would look to do something like a coffee shop job you know be a barista
work in a restaurant or something like that it's a kind of the standard thing and i'm like saying to josh josh why
don't you set up an online business right because dad knows e-commerce and let's think about that i'm thinking now should he think about
actually setting up an etsy store and what sort of things could he look at doing
i think it comes it comes down to what you are good at but i will say this you
don't have to be good at something naturally to sell so for instance when i
started selling the wedding invites i was never in the wedding industry i was never you know it just i started doing
it and you get better at it and then you start being more creative so it doesn't necessarily mean that you have to be
really good at something to create something you could find passion something you never thought
you would like me like i found passion on xc i never thought i would find passion on xc it just happened so
if he doesn't have anything concrete like let's say he draws right now he knows how to draw then he can do
portraits on xc and sell those right because that's handmade they giving you a picture you're drawing it that's how
that's considered handmade it could be a digital product they just don't they just buy it you send them to them
through like a a jpeg or pdf and then they just printed themselves so it could be something that simple yeah taking
something that he's good at or it could be something like a lot of young kids do t-shirts i know my niece does she has a
t-shirt shirt on xe and she was not like an expert you know on t-shirts but she's
taking my course and she's got inspire and now she knows how to do print-on-demand and she's doing all
these things and she actually is going to school for hair and that pays her bills i mean it works
fantastic heels in the future right to run her own hair shop and you learn so many things
just from running your own business so it could just be something like that like something you never thought you would do she never thought she would do
t-shirts but now she does all these like boss bait t-shirts and cute girl stuff empowerment and she's doing really good
uh well that's fantastic more good stories i love it so let's take um let's take something a
little bit more tangential let's use me as an example right now um like you i have a course right i
have an online course on how to set up and run an e-commerce business which is great you know especially at the moment a lot of people using it
um for obvious reasons with covid now when i come to think about how i'm going to market this course
what i don't do is i it never i have to be honest it never enters into my head oh etsy could
be an interesting platform to do something on that builds at least an awareness because you're not going to sell the course necessarily but you
could do something which builds an awareness but should that be something that i think about or not or is that just way
too tangential i think if you if you are just starting out and you need to build brand
awareness why not it's just another another place it's relatively very cheap
to start xc it's not going to cost you a lot of money um and what you could essentially do is
that like you said you're not going to sell your course there because it's not something that meets the criteria of xe
but what you could sell is um pdf files where you teach people tips you know or like pdf file where
you teach people how to start e-commerce and you have like a a checklist of things you could sell stuff like that oh
wow okay so um checklist um you could create like an e-commerce um spreadsheet
of how to keep your finances together there's people in there making a hundred grand a year selling financial sheets
for for e-commerce stores basically and they have sheets that they sell of all types
of things like inventory how to keep track of inventory that's a sheet that they sell for like five dollars a download
and that because on xc you could put your about me story on the bottom that brings brand awareness and on top
of that you could collect emails as well so when you connect your email in there as
well these are people that you could remarket to at a later time with your course because you know that they're
targeting people so anywhere that you could collect emails that you could bring more brand awareness and it's
relatively very cheap to start it's only cents per listing and you only get charge when you
sell one or every four months you get charged another cents why not goodness me okay so let me give you
another scenario then because i'm just intrigued how your brain works and how you're adapting this platform to to help
grow your business so we have here um in the uk a a a beauty website so we sell skincare
products um on that beauty website so that's not a personalized product per se
so what ideas would you have that i could exploit for exploits the wrong word but i mean that i could use um
to build say the beauty business on etsy i think because you're in the skin care
you could probably either sell skin care items like um stuff that you could do to take care of yourself
if if you want to create tangible stuff but if you don't want to create tangible you just want to create something very minimal just to kind of drive traffic
what you could do is because now with the kovit this is really huge right now i even have thought about it and i gotta
like tell myself okay nancy stay in your lane you got too many ideas i swear i'm always thinking of different things is a
lot of people are into or it should be into right self-care so if you have a skin product like you
do now which you could do essentially is create sheets for personal development
how to take care of yourself and kind of target those people that are looking for
taking care of themselves having a balanced life and that could potentially be an ideal customer for you because
you know if you're taking care of yourself and you you could create like planners of things that you should do every day to take care of yourself and
it should be one of them could be have a morning routine with your cream or something right and you could kind of later on market to them again your
products yeah because you're marketing to women more than anything that want to sell self-care themselves so you could
kind of create something out of that like a self-care whether it's printables you know like planner sheets on how to
like personal development um three things to do today to take your um
your business to the next level three things that you should do personal to take your bit to take yourself to the next level and stuff like that and then
that would you could put in your about me story you know we all about self-care we're all about um
you being the best version of yourself and and then you can link your website down there and that just drives traffic
back to your outside products as well because you can link your website your instagram any anything else on xc as
well they do allow you so you could kind of cross promote wow well that's fantastic i mean geez
there's so many good ideas there uh we're going to go through them and nancy after this call you and i'm going to have a conversation about how to how to
take this forward but i'm aware of time so we're just going to take a brief moment here to thank our sponsor and we
will be right back let me give a big shout out to one of
Kurious Digital eCommerce Platform (sponsor)
our show sponsors curious digital you know what i love its flexibility it's
such a great platform you know how when you start out you might typically use an online platform because they're cheap
they're easy to use super accessible but you know what they aren't that flexible and as your business grows you end up
moving to an agency right because that's just what you do and at some point you're going to have this nightmare to
deal with and it can be incredibly expensive and the thing for me that i love about
kd is it will grow with you you can start out on the platform easily and as your business grows
then kd will adapt with you now i don't know of any other platform that does all
of that so if you're in the market for a new e-commerce platform make sure you follow the links from matt
edmondson.com take advantage of the offers that they've got for you and let me know what you think
[Music]
well i am uh i yeah i'm i'm here i'm going to bring ashley nancy straight back on screen here we go we're back
Conversation with Nancy Badillo part
with nancy we're going to carry on this conversation um around etsy and pinterest now i the first part of this
show we got into your story we got into the side hustle thing and just the fact that you are
a very inspiring person although whilst the commercial commercial the sponsor video was playing
i did think i think your niece needs to create a t-shirt which just says stay in your lane right
yes i mean yeah yeah and just wear that just wear that that'd be fun um so
i thought that would be a good thing to do now we have um
oh here we go warren's just put here nancy defoe knows how to make cash from not shipping anything amazing ideas so
uh warren's getting some good value out of this and i like how he uses the word defoe
rather than definitely it's very local quote you'll think uh thank you warren absolutely she does
and so nancy can we pick your brains now so we've got these i you know you've given
us great of ideas for like my university certain my beauty business and my e-commerce courses so a wide range of
e-commerce businesses and how we can use etsy now you said at the start that actually it's fairly straightforward to do
something on etsy um it's still quite simple but it's a bit more complex in marketing
and so what i want to get into is pinterest marketing specifically because this is where
um people that we've not really had a i know a lot of people who are great at facebook ads i know a lot of people who
are specialists in google ads i know very few people who are good at
pinterest it's still quite new so can we get into this yes we can of course absolutely that's
the right answer otherwise the show is very short so pinterest um i absolutely is the is
my top platform i'll tell you something to kind of not to brag but to kind of just talk about ninety percent of my
traffic comes from pinterest and pinterest does what does does what my instagram does not do
and i almost at seventy thousand on instagram what my twitter doesn't do and i'm at a hundred thousand a hundred and
twenty thousand on twitter what my my email list dongle and etc but just to
kind of throw some numbers and pinterest i think i have like followers not even so pinterest is
amazing um i think the number one reason why is because it's a search engine
and a lot of other platforms especially instagram i want to like scream sometimes instagram is a platform and
facebook is a platform where you have to pay to play you have to spend money in order to get seen they restrict your
scene if you don't get so many clicks people don't find yourself it's just you know it's all about engagement and the
algorithm and they control everything versus on pinterest because it's a social it's um
a search engine platform almost like youtube you don't really have to to pay
you could drive traffic organically all of my traffic is driven organically i have played around with ads but to be
quite honest i stopped them because it's just a waste of money for me i guess free traffic um the only way that i
would run an ad is maybe kind of like running for my courses or high ticket stuff which i'm going to be trying for
january but pinterest all you need to do is is be in
a niche so make sure that when you create an account you have optimized your whole account for that particular
niche make sure that you're doing seo and pinterest it's very simple it's as simple as if you're typing in
let's say you're selling nursery prints on your your etsy store to give you an example you go to pinterest on the
search bar you type in nursery prints and you get a whole bunch of keywords
that people are typing in searching for that related keyword and what you do is when you create a pin on pinterest you
put a pin title you put a keyword in there you have your pin description and then you will write a listing
description of what you're selling and you will put on all those keywords that you found you will plug them in
in your okay in the description and then you put your url of where you want to send that traffic to you send it and
that's it and the great thing about pinterest also is that when people either if they search on pinterest or
they search on google your pictures appear on google as well so now you're getting traffic from google and
pinterest instagram posts don't show up on google facebook posts
they say some of them do but i never seen none of them on my account show up but printers does so when you start
doing that and you start creating all of these pins and you set them up out of automated i use a tool called
tailwind and you set it up automatic you start driving traffic and it's unlimited traffic like over and
over and over it's just incredible wow but that's kind of like the the most important part is just the seo
and niching down for sure so uh pinterest definitely try it you're getting a lot of traffic from that
um so if i go back to i'm just gonna let's just do a coaching session right
so if i want to if i'm marketing say my e-commerce course could i do that on
pinterest yes of course yes you can you could you could do so much with your
e-commerce you could send them to let's say you do a live webinar you could drive traffic there if you have like an automated live webinar you could add
traffic to your evergreen funnel you could drive traffic to maybe other content like a freebie so
you could grab their email and then promote them right that's another thing with pinterest you
see results right away i want to make sure i say that because it's so important like with pinterest if you put
in the work within a week or two you'll start seeing spikes you're like holy like you'll start seeing it because it
works that fast you don't have to wait for months to get index or other things
like it works fairly quickly if you're doing a fairly good job but you could drive traffic what i always recommend is
always drive traffic to a landing page where you collect the email email is more important because you don't want to
send them to your let's say to your course page and then they leave they bounce right you want to
grab their email because once you have their email you could cross-promote this is what i do for my own business you
could cross promote hey by the way here's your freebie and by the way we are on instagram we are on youtube
here's the oh
nancy are you there
just spend me one second guys i'm just gonna try and bring nancy back you there
hello nancy i think the connection's gone a bit funny so what i'm just stick with is guys i'm just going to
hang up and i'm just going to call nancy back hence you can see the blue skype thing on the screen
and so hopefully we've got nancy straight up here here we go hey nancy i don't know what happened there the uh
the connection just went you know what no you know what that happens and it's no problem at all
there we go and you're back so what i was saying essentially is that
you could start driving unlimited traffic back to any product or service but what i always recommend is have
somewhere where you collect emails because with an email once you have that email you could do so
much with it like i said cross promote other channels other products that you have other platforms that you want to
grow that's how i grow my youtube channel a lot um you could you know send them emails about specials that you have
in addition to that you could take it to another level once you have all those emails and create like look-alike audiences on facebook remarketing etc so
the email is the most important thing but you could drive traffic to pretty much anything so i would so what you're saying is i
should use pinterest to drive traffic to like a landing page which gives people
uh free content which they can download in exchange for their email address and then i can cross-sell and upsell all the
stuff that i do so what kind of stuff would i need to put on pinterest to generate that
initial traffic well the first thing is you need to have an account that is niched down so if
you're about all about e-commerce then when people look at your profile and they read your bio it should give them
the ws who you are what you do and why they should follow you they should have your professional picture or your logo
if you're behind the brand all your pins should be consistent with what you sell you shouldn't have a pin
about a puppy if you're you know you should be repainting puppy stuff or other pins are irrelevant to your
business um so you make sure that it's very niche that's the important thing because that will make you look like an expert
especially in the beginning if you're first starting out and it will give you um it will separate you amongst other
pinterest users that are not using the platform correctly so that's the way to set which i imagine actually because
pinterest is um i think it's all in some respects the forgotten platform um
so i imagine a lot of people aren't using it properly oh no because a lot of people have the misconception that
pinterest is just to say pretty things you go there to be honest with you that's exactly what i would have said my
year old daughter she loves like crochet and knitting and all that i'm like where did you get that idea oh
pinterest oh yeah and it essentially it is but for a business owner oh my god you're
missing out on so much opportunity and you know like when she repins stuff
now her audience see that pin so keep that in mind if you have one pin and people repin it and every people have
a thousand people now people saw it yeah or reached people so that's essentially what's so great about
pinterest is all the re-sharing it could go viral but the first step like like we just
talked about niche down the second step is you make sure that your pin is branded it has your branding colors
it has your logo or your url if you don't have a logo that's fine in addition to that um if
you're selling something like a digital product make sure that the picture of whatever they're getting is in the image
that makes it more tangible like they feel like they're actually gonna get a free pdf in their hand even though
they're just downloading that free pdf that shows them how to start e-commerce store right
like -step on how to start and then when you create um let's say you have one landing page and
you don't have a lot of content right like you don't have a lot of stuff what you could do essentially is do different pins
different styles different titles maybe put some with the actual offer on it maybe some don't have the offer some
have call to actions like click to learn more click to grab yours today click to
to download now put those on the actual pin make some video pins video pins are
performing better than regular pins i was about to do a youtube video today about it
i did two pins this week one pin is just a regular static image it says um how to explode on pincher or
something like that the next pin is the same exact pin the same title the same keywords the same
description all i did was i added confetti it looks like little stars flying on top
that one got views and like six shares in like three days the other pin
i think got views so right now videos are in like i don't know why but video is like number one
thing you should be doing on pinterest okay i'm about to go crazy on videos on pinterest now
i'm gonna follow you on pinterest because seeing you go crazy would be quite fascinating i'm not gonna lie so
video pins are in so make sure that you know test it out obviously so you could see it for yourself because i could tell
you two in blue but until you have the experience with pinterest yeah that's when you're gonna be like holy smokes
she was not lying in january of last year i was like really like full-on
and i was almost at million impressions per month and i'm like what did i do because i
started my course and everything else and my husband you know with his health i kind of like stopped using it as much even though i'm out of
pilot i pin every day regardless but this year i'm going to go crazy i highly recommend it another thing i recommend
for anyone listening is um three things so branding making sure your pins look
great making sure you do seo another cool feature is a it's a company called tailwind yeah tell win app
and they help you automate your pins like you could you could bash out one day for two months
that's what i would recommend because that's going to save you more time you have more time for your business and it's autopilot so that's tailwind
tailwind i'll tell when app exactly and they're approved by pinterest so you don't have to worry about getting banned
or anything they are a proof company now tailwind has something really amazing and i always i want to just be
as transparent as possible it's called tribes it's a it's an upgrade to tell win so
just to let you know but it is worth the upgrade okay this is how amazing it is and you
should use it as well man you could go in there you could find oh it's like almost like facebook groups like that you could find
other pinterest groups that talk about e-commerce or talk about jewelry or talk about
t-shirts whatever your niche is you join those groups and what's cool about those groups
versus the free groups on pinterest this is way different than the free groups on pinterest this is tribe groups that i'm
talking about when you i have a tribe group when you have a when you join a tribe they have
rules for every pin that you pin you got to share someone else's pin i have pinned stuff in there that has
gotten one of my pins and i have to find it has gotten over i want to say
million shares goodness me i'm using tribes and that's when i was doing it all the
time before i was using tribes all the time and that's why i reached million impressions per month because my content
was getting seen a lot and that's the cool thing about tribes is that if i pin
great pins and the tribe i share other people's pins and
that's fine you can share other people's content it does help you as well grow your reach and you put those in different boards
you won't put them in your products but however you share those pins and once you have them in there
people will start sharing your pins and the strategy that i use when i use tribes is on the left hand side you're
going to see the top users and people that are constantly sharing stuff and when you go to their website you'll
see all of them have million views million views million views because they use tribes on a consistent basis to
drive traffic to podcast e-commerce affiliate marketing their blog their email list exe shopify
doesn't matter you could drive traffic to anything with tribes and pinterest
so essentially what you do is you find those people that that pin a lot and you start painting their stuff in
those groups and then you build relationships with people and you know if i paint five of your pins you'll paint five of mines
because they're very active you don't want to pin somebody's pin that they pin months ago and they haven't showed up
yet because most likely they won't return the favor you find those people that return the favor
and when you join a tribe you're you're automatically you have to share pins if you don't you get kicked out so
everybody's hold accountable it is amazing it would amplify your reach so much because like
i said earlier if you have like that person if they they reshare your pin
and they got subscribers that's people that saw your pen from one wheelchair yeah and if more people do
that then in one day you could have over a million views on one pin because of that
that's another trick that no one really knows about or they see it but they're like oh i don't want to upgrade i don't want to spend
more money it probably doesn't work it does work okay work i'm sold i'm sold
so i'm going to go talk to our marketing team tomorrow and i'm like right let's have a let's have a conversation
um nancy listen i i genuinely could talk to you about this all night and i'm i'm
aware of uh i'm aware of time and time is upon us but um
how do you i guess if you i guess my final question is bringing it back to etsy is there a special way to link etsy and pinterest
or is it the same as you would link um pinterest uh link into your podcast or
your to your course or anything like that or is there some kind of special source with etsy no it's
it's easier but at the same time it has um its downfalls so for instance if you have an exe store
you don't need to really you could go to pinterest and claim your store like just put in your url if they let
you yeah you're not essentially claiming the store because you can't put the metadata on xe they don't allow you to
so but that's not that much you have to do once you share your pin from your store
to pinterest it automatically pulls the information from your listing description
um so there's not essentially anything else you have to do but i will say this like for you matt that you have like
your own website um or anyone out there listening they have their own website if you want your
your ex your website excuse me traffic to explode there's a plug called um grow
by mediavine so grow by mediavine they're amazing i
think i paid dollars a year to use it um the cool thing is when you create a
blog post let's say you create a blog post mat about tips to start your own podcast
you create a um you create a feature image on your blog and when people find your blog if they
find it interested they might share it on pinterest the downside is that when you have a
standard wordpress when they share that image it doesn't pull it doesn't put seo
keywords in there so when a person is sharing it and they putting it on their board it saves it like empty it just has the all
image name and that's it yeah but for you to be found right on pinterest you need to have a title a
listing description is full of seo so one way to explode your traffic right
especially because you're bringing traffic back to your store from pinterest or excuse me from pinterest back to your blog
one way to explode it that xc doesn't allow you to do it because obviously it's a e-commerce that belongs to someone else but on your blog if you
have your own e-commerce store yeah what i recommend is downloading that plug-in because in the plug-in every time you
create an article it's almost like the seo jos for seo like you go in you type in your your keywords and all that it's
like that you type in if this is shared on facebook this is what i wanted to say if this
pin or this feature is a feature image is shared on twitter i want to include this plus
these hashtags like three hashtags let's say if this is share on pinterest here's the title
here's the listing description full of keywords and when people start sharing your
content is already optimized for seo for pinterest so what does that do when they share it
more people find it and then that's how you become viral that's how you get var viral pins and start driving tons
because you don't want people to go to your website share it but it's not optimized right because yeah they'll
share it maybe somebody might see it in that follows them but it doesn't it won't reach that viral that you want
so that plug-in is amazing okay and that's growth by mediavine yes
uh-huh girl by media we shall have a look at that and the links to that plug-in and to tailwind
and all the other things that you've mentioned uh will somehow extract from this video and we will put them in the show
notes of course so uh thank you for doing that listen nancy before you go how do people connect with you how do
they reach you and actually um tell us about you've mentioned it a couple of times and i i
and i'm i'm aware that we've just we have just scraped the top of the
surface right i i appreciate you can properly deep dive so if this has got if
this is peak to your interest as it has mine you've got a course like a brand new course which does a proper deep dive on
etsy and pinterest and facebook and i mean you deep dive onto everything you
focus on etsy and then you talk about the marketing side of things as well so how do people find out about that how
do people connect with you go so i have a it's called the arts
printable xe course but it's more than an arts printable course i essentially teach you how to start an etsy store
from scratch how to find your niche how to do niche marketing how to write your niche statement how to create products
how to promote your products how to grow your email list how to do seo and xe and much more and that's videos to six
modules in addition to that you get a facebook course that includes facebook
on fanpage how to use that to capture leads on on a regular basis how to create a facebook group i've
grown groups all the way to so i have experience my group right now has members um how to create a
really great fan page for your xe business in general how to use pinterest that's a whole entire course itself it's
like videos i believe how to use instagram that's another
videos um so it's a whole bunch of an introduction to facebook and instagram ads if you want to learn how to do those
as well i included that in there so basically essentially what you're getting is a course that i teach you not
only how to start a store but how to scale it to the next level because whatever you sell whether it's on amazon
or xt you have to always keep in mind yeah they're great they have a building traffic and you and that's great in the
beginning but over time you'll get stagnate especially because there's so many people now especially now creating
xc stores discovering that they can make money online sure getting very saturated so in order for you to become an
industry leader become a brand an authority in your niche you got to learn how to market yourself outside of etsy
and use the exit traffic as pocket money but then bring the big money from all these other different channels and
that's essentially what i teach you in the course if you're interested in learning more information about me what
i do everything is in my actual site you just go to nancybhadijo.com and if you have any questions um you can
actually shoot me an email from there as well um anything that i mentioned here that maybe you had questions about and
i'll be more happy to answer them as well awesome so that's on your website nancy i'm i'm gonna have to apologize
because i've mispronounced your name at the start i read it like a typical englishman and i said your name is nancy
berdilo but it's not it's nancy but dijo is that did i pronounce that right i think it's because i'm latina so i'm
saying badijo that's how you say it in spanish but you couldn't write in english i think it is vadillo that's
what everything yeah yeah nancy badillo no it's nancy pedigo okay i need to work on my uh i need to work on my
pronunciation and an understanding of different languages uh but that's nancy berdilo it's b a d i
double l o and um that's your what is that a dot com website yes uh-huh that comes out
okay so uh head on over there connect with what nance is doing check out her course um i
know you're gonna get tremendous value from it and of course if you've got any questions then do shoot nancy an email she will
get in touch with you no problem at all listen nancy it's been brilliant having you on the show
no doubt we will have you on the show again just to you know see how things are going in a few months time
which will be great but for now thank you so so much so appreciate it and i've really really enjoyed our conversation
thank you it was my pleasure matt thank you for having me again bye everyone
well wasn't nancy fantastic there i hope you got a lot out of it i am sure you did because i definitely did so a big
Close
thanks to my special guest nancy badijo get the pronunciation right matt work on
that such a great show and you know what where my aim uh wherever i speak to a guest is
just to find some real practical nuggets that i can use on my own e-commerce businesses well i got that today i
really enjoyed figuring out what nancy would do on my beauty business on my podcast on my e-commerce business even
for my son's university education so what did you get out of it let me know shoot me an email
because you know we've all got some good stuff out of this and if you did i would totally appreciate it if you could rate
this show on itunes or wherever you get the podcast even share it out to folks that you
think will be fine that would find it interesting we always love to connect with more people from around the world
as i said at the start and as i said just a few minutes ago all of the notes uh the links and the
transcript for today's show are going to be online and you can access them for free at mattedmanson.com so do check
them out all that's left for me to say is thanks for listening come back next time as we get to interview some more great guests
just like nancy and figure out how to grow our own online business thanks for watching
thanks for listening and wherever you are stay safe and we'll be back very very
soon bye for now you've been listening to the ecommerce podcast with matt edmondson
join us next time for more interviews tips and tools for building your business online
Meet your expert
Nancy Badillo
Nancy Badillo
Nancy Badillo
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