Understand the true impact of marketing channels with sophisticated attribution modelling that reveals customer journey complexity whilst optimising marketing spend allocation. Learn attribution model selection, customer journey analysis, and marketing mix modelling strategies that provide accurate performance measurement whilst supporting investment decisions. From first-click to data-driven attribution, master attribution analysis that improves marketing effectiveness whilst maximising ROI.
Amelia CoomberfromPodscribe
Learn how sophisticated attribution models work beyond cookies, including IP-based tracking for podcasts and direct mail, and why 70% of influenced conversions go unattributed in traditional measurement systems.
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Will Haire
Discusses Amazon Attribution and how to measure the impact of external traffic sources on Amazon performance, including strategies for directing Google and Meta traffic to Amazon to boost organic rankings through the halo effect.
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William GasnerfromStack Influence
William shares specific insights on measuring influencer ROI, including the challenge of tracking halo effects, understanding that 60-70% of direct traffic may come from unmeasurable referrals, and how influencers drive incremental sales growth.
Listen to EpisodeDevelop authentic influencer partnerships that build brand awareness and drive sales through trusted recommendations. Learn how to identify the right influencers for your brand, from nano and micro-influencers to macro and celebrity partnerships. Master campaign planning, influencer selection criteria, and partnership strategies that create mutually beneficial relationships whilst generating measurable business results. Navigate the influencer landscape effectively to build brand credibility and reach new audiences.
Measure and optimise marketing campaign effectiveness with comprehensive performance analysis that identifies successful tactics whilst improving future campaign planning and execution. Learn campaign tracking setup, performance measurement, and optimisation strategies that maximise marketing ROI whilst providing actionable insights for improvement. From A/B test analysis to cohort studies, discover campaign performance analysis that drives marketing success whilst improving efficiency.
Maximise your advertising ROI with systematic performance optimisation techniques that improve campaign effectiveness across all platforms. Learn advanced testing methodologies, creative optimisation strategies, and campaign management techniques that consistently improve click-through rates, conversion rates, and return on ad spend. From ad copy testing to audience refinement, master the ongoing optimisation process that separates profitable campaigns from budget drains.
Recover lost sales and maximise conversion opportunities with sophisticated retargeting campaigns that re-engage interested prospects across multiple touchpoints. Learn how to implement tracking pixels, create custom audiences, and develop retargeting sequences that guide prospects back to complete their purchases. Master cross-platform retargeting strategies, creative approaches, and optimisation techniques that turn window shoppers into customers whilst reducing customer acquisition costs.
Harness the power of word-of-mouth marketing with referral programmes that turn satisfied customers into active brand advocates. Learn how to design referral incentives, implement tracking systems, and create sharing mechanisms that encourage customers to recommend your products to friends and family. Master the psychology of referrals, optimise programme mechanics, and build systems that generate new customers through your existing customer base.
Harness the power of customer-created content to build authentic social proof whilst reducing content creation costs and increasing engagement. Learn UGC campaign development, hashtag strategies, and content curation techniques that encourage customers to share their experiences whilst promoting your products. From Instagram campaigns to customer photo contests, master the art of turning customers into content creators and brand advocates.