Analytics & Intelligence
Make data-driven decisions that accelerate growth using advanced analytics, customer intelligence, and revenue optimisation strategies that turn information into actionable insights. From web analytics and marketing attribution to predictive modelling and pricing optimisation, discover how to measure what matters whilst uncovering opportunities that competitors miss. Build analytical capabilities that inform strategy whilst supporting continuous improvement across all business areas.
Subcategories in Analytics & Intelligence
Web Analytics
Track and measure website performance through comprehensive analytics that provide actionable insights whilst supporting data-driven optimisation decisions. Implement analytics systems that reveal opportunities whilst guiding continuous improvement.
Featuring Skip Wilson talking about Web Analytics
Marketing Analytics
Measure marketing effectiveness across channels through attribution modelling, campaign analysis, and customer intelligence that optimises marketing spend whilst improving ROI. Build analytical capabilities that drive marketing performance whilst justifying investment.
Featuring Amelia Coomber talking about Marketing Analytics
Revenue Optimisation
Maximise profitability through strategic pricing, dynamic optimisation, and revenue analysis that increases margins whilst maintaining competitiveness. Develop pricing strategies and revenue analytics that drive financial performance whilst supporting growth.
Featuring Jodi Mercer talking about Revenue Optimisation
Data Management
Manage customer data effectively through robust strategies, unified platforms, and privacy-compliant practices that build insights whilst maintaining trust. Implement data management systems that support personalisation whilst protecting customer information.
Featuring Vlad Zhovtenko talking about Data Management