Web Analytics
Track and measure website performance through comprehensive analytics that provide actionable insights whilst supporting data-driven optimisation decisions. Implement analytics systems that reveal opportunities whilst guiding continuous improvement.
Topics in Web Analytics
Explore specific areas within web analytics
Analytics Setup
Implement comprehensive analytics tracking that provides accurate, actionable data whilst ensuring proper configuration and avoiding common tracking mistakes that compromise data quality. Learn Google Analytics 4 setup, tracking code implementation, and configuration strategies that capture relevant data whilst maintaining privacy compliance. From goal setup to custom events, master analytics implementation that provides reliable insights whilst supporting data-driven decision making.
Featuring Jeff Sauer talking about Analytics Setup
Conversion Tracking
Track customer actions and conversions accurately across all channels to understand campaign effectiveness whilst optimising marketing spend and improving ROI measurement. Learn multi-channel tracking setup, attribution configuration, and conversion optimisation strategies that provide clear performance insights whilst supporting budget allocation decisions. From ecommerce tracking to offline conversion imports, discover conversion tracking that guides marketing investment whilst improving campaign performance.
Featuring Skip Wilson talking about Conversion Tracking
User Behaviour
Understand customer behaviour patterns through advanced analytics that reveal optimisation opportunities whilst providing insights into customer preferences and pain points. Learn behaviour analysis techniques, user flow optimisation, and experience improvement strategies that enhance customer satisfaction whilst increasing conversion rates. From heatmap analysis to session recordings, master behaviour analytics that guide experience improvements whilst supporting business growth.
Featuring Jeff Sauer talking about User Behaviour