Conversion Tracking

Master the conversion tracking fundamentals that separate successful campaigns from budget-draining disasters, including primary vs secondary action setup and Google Tag Manager implementation for accurate attribution.

Leonardo's framework relies heavily on tracking the right metrics to predict scalable businesses. Learn how conversion tracking across all channels helps identify which businesses can handle rapid growth and which KPIs actually matter for systematic scaling.

The episode extensively covers conversion optimization strategies including the systematic approach to identifying conversion problems through analytics, understanding where visitors drop off in the funnel, and measuring the impact of changes through proper experimentation. AJ shares specific examples like achieving a 100% lift in conversions through research-informed landing page redesigns and a 30% increase in orders by removing text blocks.

The episode extensively covers tracking conversions across the customer journey, from website visits to product views, cart additions, and completed purchases. Michael demonstrates how to measure each step of the funnel and identify optimization opportunities.

Darwin identifies proper tracking and metrics as the foundation missing from most struggling eCommerce businesses. Learn how to properly install Google Analytics with goals, eCommerce tracking, and conversion funnels configured correctly. Discover how to create simple spreadsheets tracking monthly traffic, conversion rates, average order values, and customer acquisition costs. Darwin's blunt advice: 'If you can't learn it or handle it, don't be an entrepreneur'—emphasising that understanding numbers isn't optional but fundamental to success.

Neil shares practical frameworks for tracking conversions beyond simple purchase completion. The discussion covers micro-conversions (measuring whether individual pages achieve their specific purposes), conversion funnel analysis starting from the bottom up (focusing on high-intent users first), and identifying geographic or demographic segments with unusual drop-off rates. The Eurostar payment page example demonstrates how granular tracking of form field completion revealed specific friction points with German customers, leading to targeted improvements in payment method options.

Understand the critical difference between getting traffic and getting conversions. Learn how to diagnose exactly where your conversion funnel breaks down using the Jersey Framework's systematic approach. Discover why most new eCommerce businesses focus on traffic volume when they should be examining conversion quality and customer behaviour patterns.

This episode demonstrates the critical importance of tracking conversions across seasons to identify patterns and opportunities. Matt reveals how post-summer analysis of conversion data uncovered that 70% of summer purchases happened in March-May, completely changing when and how they should market. The discussion emphasises tracking mobile conversions specifically, as browsing intensifies during summer, making every visitor more valuable when traffic patterns shift due to weather and holidays.

See how Steven's team tracked the dramatic improvement from 1.86% to 3.5% conversion rates through strategic changes. Learn which metrics to monitor when implementing AOV strategies and how to measure the compound effects of conversion rate improvements on overall business performance.

Content about tracking conversions, goals, events, and ecommerce transactions across all channels. Understand how to measure the impact of AI-powered customer experiences and track conversion improvements from traditional website experiences to conversational commerce.

Understand Skip's philosophy that modern advertising provides real-time feedback across all channels - the challenge isn't tracking what happens, but knowing what to track. Learn how to identify the right metrics for your specific product and market position.

Understand the shift from third-party to first-party data tracking on social platforms, with practical insights on measuring ROAS across platform-native versus website-driven customer journeys. Learn how to track performance when customers never leave social media platforms.

Understand the metrics and measurements that matter for eCommerce optimization. Oliver explains how to properly set up Google Analytics with enhanced eCommerce functionality and on-site search tracking—basic features many businesses leave disabled. Learn about the three key inputs for A/B testing (visitor volume, baseline conversion rate, minimum detectable effect), why you need quantitative context for qualitative insights, and how to measure the impact of user research discoveries.

We discuss how automation enables better conversion tracking across the entire customer journey. Richard explains the importance of capturing every touchpoint—from initial lead contact through purchase and beyond—in automated systems that maintain context. His lead management system demonstrates how to track prospect interactions, call notes, proposal details, and project information in one place using automated workflows. This comprehensive tracking allows businesses to identify conversion bottlenecks, measure campaign effectiveness, and understand which touchpoints drive purchasing decisions without manual data compilation.

We examine the complexity of modern attribution across multiple customer touchpoints. Rytis shares the reality of customers who see Instagram ads, visit websites, check Amazon reviews, return via Google search, retrieve discount codes from email, and finally purchase—all within an hour. Learn why perfect attribution is impossible when purchases involve 200+ touchpoints across multiple channels, and why the solution lies in ensuring brand presence across every channel customers prefer rather than obsessing over single-touch attribution. The content addresses how marketing automation tools track customer behaviour using cookies and subscription data, identify specific visitors and their actions, and measure effectiveness across email, SMS, and push notifications despite the inherently complex buyer journey.

The episode challenges conventional approaches to tracking email marketing performance. Users will learn why email reputation should be the number one metric tracked rather than sales, open rates, or click-through rates. Gabriella explains how protecting reputation leads to more people seeing emails, which naturally increases clicks and conversions. The discussion covers tracking engagement as the primary indicator of email health and understanding that sales are a byproduct of good reputation, not the primary objective to optimise for.

Casey challenges conventional eCommerce conversion metrics, explaining why luxury brands need different success measures. She discusses how focusing on quality over quantity of conversions and understanding what drives high-value purchases requires rethinking standard analytics approaches.