The Case For Conversion Rate Optimisation: Experiment To Learn | AJ Davis

Today’s Guest AJ Davis

Here's a summary of the great stuff that we cover in this show:

  • CRO involves creating alternative website experiences beyond A/B testing to understand and improve user responses.
  • Usability testing, with around five participants representing user personas, is crucial for identifying and prioritizing about 80% of site problems.
  • For early-stage eCommerce businesses, AJ Davies suggests expert audits for strategic insights and cost-effective usability studies to gather customer feedback.
  • Embracing a culture of mistakes is essential for continuous improvement in CRO and eCommerce, fostering transparency and learning from failures.
  • CRO is an iterative decision-making process, requiring consistent experimentation and adaptation to evolving customer expectations for long-term business success.


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At the eCommerce Cohort, we're committed to helping you deliver eCommerce WOW through our lightweight, guided monthly Sprint that cycles through all the key areas of eCommerce.

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Just like this eCommerce Podcast episode, each Sprint is themed-based. So using this topic of Everything You Need To Know About Subscription eCommerce as an example - here's how it would work:

  • Sprint Theme: Marketing.
  • Week One: Coaching Session -> Marketing.
  • Week Two: Expert Workshop -> Everything You Need To Know About Subscription eCommerce.
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Are you thinking about starting an eCommerce business or looking to grow your existing online empire? Are you interested in learning more about the eCommerce Cohort?

Visit our website www.ecommercecohort.com now or email Matt directly with any questions at [email protected].

Matt has been involved in eCommerce since 2002. His websites have generated over $50m in worldwide sales, and his coaching clients have a combined turnover of over $100m.