Optimise your website's loading speed and performance to improve user experience whilst boosting search rankings and conversion rates. Learn technical optimisation strategies, image compression techniques, and performance monitoring tools that ensure your site loads quickly whilst maintaining functionality. From Core Web Vitals to CDN implementation, discover how to create fast, reliable shopping experiences that keep customers engaged.
Matt EdmundsonfromAurion
Matt emphasises site speed as a critical but often overlooked element of Black Friday success. The episode covers how to audit site performance using Google's speed checkers, why site speed becomes crucial when traffic spikes during peak sales periods, and the direct impact on conversions when frustrated customers leave for competitors' faster-loading sites.
Listen to EpisodeMaximise your biggest sales opportunity of the year with comprehensive Black Friday and Cyber Monday strategies that drive record-breaking revenue. Learn how to plan seasonal campaigns, coordinate marketing efforts, and optimise operations to handle increased traffic and sales volume. From early bird campaigns to post-holiday promotions, master the tactics that help ecommerce stores capture maximum value during peak shopping periods whilst building momentum for the entire holiday season.
Optimise your mobile website for speed, usability, and conversions to capture the growing mobile commerce market whilst providing exceptional user experiences. Learn mobile-specific SEO techniques, performance optimisation, and user experience design that ensures your mobile site converts visitors into customers. From accelerated mobile pages to touch-friendly interfaces, master the technical and design elements that make mobile shopping seamless and profitable.