Customer Experience
Deliver exceptional experiences that build loyalty, increase repeat purchases, and generate positive word-of-mouth through thoughtful design, personalisation, and outstanding service. From mobile-responsive interfaces and AI-powered personalisation to proactive customer support and retention programmes, learn how to create seamless shopping journeys that exceed expectations. Build customer relationships that drive sustainable growth whilst reducing acquisition costs through loyalty and advocacy.
Subcategories in Customer Experience
UX & Design
Create intuitive, engaging user experiences through responsive design, fast performance, and accessible interfaces that delight customers whilst driving conversions across all devices. Master design principles, technical optimisation, and user experience strategies that build satisfaction whilst supporting business objectives.
Featuring Matt Edmundson talking about UX & Design
Personalisation & Targeting
Deliver relevant, personalised experiences that increase engagement and conversions through behavioural targeting, AI-powered recommendations, and dynamic content that adapts to individual preferences. Build personalisation strategies that enhance customer experience whilst driving revenue growth.
Featuring Matt Edmundson talking about Personalisation & Targeting
Customer Service & Support
Provide exceptional customer support across multiple channels through efficient processes, helpful automation, and empowered teams that resolve issues whilst building loyalty. Develop service strategies, implement support technologies, and create post-purchase experiences that turn customers into advocates.
Featuring Lucy Toone talking about Customer Service & Support
Retention & Loyalty
Build lasting customer relationships and increase lifetime value through loyalty programmes, retention strategies, and win-back campaigns that keep customers engaged whilst encouraging repeat purchases. Master retention tactics that reduce churn whilst building profitable, long-term customer relationships.
Featuring Matt Edmundson talking about Retention & Loyalty