Personalisation & Targeting
Deliver relevant, personalised experiences that increase engagement and conversions through behavioural targeting, AI-powered recommendations, and dynamic content that adapts to individual preferences. Build personalisation strategies that enhance customer experience whilst driving revenue growth.
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Explore specific areas within personalisation & targeting
Customer Segmentation
Develop targeted experiences for different customer groups based on behaviour, preferences, and value to maximise engagement whilst optimising marketing efficiency. Learn segmentation strategies, persona development, and targeted experience creation that speaks directly to different customer needs. From new visitors to VIP customers, master the art of creating relevant experiences that resonate with specific audience segments.
Featuring Matt Edmundson talking about Customer Segmentation
Behavioural Personalisation
Deliver personalised shopping experiences that adapt to individual customer preferences and behaviours to increase engagement and conversions. Learn behavioural tracking, dynamic content delivery, and personalisation strategies that make each visit feel tailored to the individual customer. From browsing history to purchase patterns, master the art of creating personalised experiences that build loyalty whilst driving sales.
Featuring Zohar Hod talking about Behavioural Personalisation
AI-Powered Recommendations
Leverage artificial intelligence to provide relevant product recommendations that increase average order value whilst improving customer satisfaction through personalised suggestions. Learn recommendation engine implementation, algorithm optimisation, and display strategies that turn browsing into buying. From "frequently bought together" to "customers also viewed," discover how to use AI recommendations that enhance shopping experiences whilst boosting revenue.
Featuring Matt Anderson talking about AI-Powered Recommendations