Behavioural Personalisation

Less than 30% of customers buy a product or service a second time, and subscription brands lose 50% of their customers within 90 days. Ken Rapp from BluStream reveals how brands can stop this leak through strategic post-purchase engagement across three stages: unboxing, usage, and care. By delivering personalised, timely support through messaging platforms, brands are achieving 30% increases in repeat sales and 30% reductions in churn—transforming the critical "doorstep to delight" phase that most competitors are still ignoring.

The cookieless future is forcing eCommerce brands to rethink their approach to customer data and personalisation. Zohar Hod reveals how his personal experience with invasive medical marketing sparked the creation of One Creation, a platform that replaces creepy tracking with transparent preference exchanges. Learn the Three C's framework for ethical data collection and discover why early adopters of privacy-first marketing are building unassailable competitive advantages whilst competitors struggle with declining cookie effectiveness and rising acquisition costs.

Most eCommerce brands are missing massive revenue opportunities in email and SMS marketing. Nikita Vakhrushev reveals why SMS capture rates jump from 2-3% to 7-8% with simple psychological techniques, how average order value determines SMS effectiveness, and why MMS messages generate double the revenue despite lower click rates. Discover the compliance frameworks, educational email strategies, and retention tactics that consistently generate 30-40% of total revenue for successful brands.

What's it like being your customer? Adam Pearce from Blend Commerce has worked with over 500 Shopify retailers to answer this question, revealing that most brands focus on conversion rates whilst ignoring customer lifetime value. Discover why discount pop-ups attract the wrong customers, how quizzes capture rich data whilst providing value, why your search feature matters more than your homepage, and how phone calls deliver insights analytics never will. Transform every touchpoint—from first visit to final purchase—into experiences that build loyalty rather than just conversions.

Discover why subscription commerce isn't about discounts—it's about relationships. Evan Padgett from Stealth Venture Labs reveals the frameworks that separate successful recurring revenue models from failed subscribe-and-save attempts. Learn how to design subscription experiences customers actually value, navigate the challenging economics of acquisition, avoid the Amazon dilemma, and build relationship infrastructure that drives retention. With insights from brands like HelloFresh and Thrive Market, this comprehensive guide provides everything you need to implement subscription commerce that creates genuine value for both you and your customers.

Most eCommerce brands track customer behaviour but still struggle with personalization. Gen Furukawa reveals how zero-party data—information customers willingly share—transforms generic marketing into personalized experiences that increase average order value and customer loyalty. Discover the quiz framework that successful brands use to capture preferences, simplify buying decisions, and create segmentation that actually drives revenue. Learn why only three out of ten brands execute personalization effectively and how to join the winners.

Discover why content strategy is essential for eCommerce success as Katie Wight reveals the three-pillar framework that increased one client's average order value by 50%. Learn why great social media looks simple but requires strategic rigour, how to right-size your content programme to your business stage, and why treating organic social media as an afterthought costs brands millions in lost revenue and community building opportunities.

Discover how personalising customer touchpoints can increase lifetime value by 300%. Matt Barnett reveals why eCommerce businesses obsess over acquisition whilst neglecting retention, and shares his framework for building genuine relationships at scale. Learn the four critical moments in the customer journey, why automating processes beats automating relationships, and how to turn customers into advocates who actively recruit new business. Includes actionable strategies for implementation regardless of business size.

Discover how behavioural psychology can transform your e-commerce website's performance. Padraig Walsh, a behavioural psychologist from Dublin, reveals why our unconscious brain drives most online purchasing decisions and how understanding System One versus System Two thinking changes everything about website design. Learn why familiar layouts outperform creative ones, how to reduce cognitive load, the power of asking questions rather than broadcasting, and why values-based businesses create deeper customer loyalty. Practical insights on implementing behavioural design principles that work with human psychology rather than against it.

Discover how social selling transforms businesses by replacing cold calling and advertising with authentic relationship-building. Tim Hughes reveals his three-pillar framework—personal brand, network, and content—that built DLA Ignite without traditional marketing. Learn why BMW UK generated 120 qualified leads through LinkedIn content alone, how one LinkedIn title closed business deals, and practical steps to implement social selling in just 30 minutes daily. People buy from people; this is how you become the person they want to buy from.

Discover how to sell luxury goods online without discounting. Casey Golden reveals why high-end eCommerce requires abandoning conventional conversion tactics in favour of service-as-product thinking. Learn the psychology behind luxury purchases, how to build trust with high-value customers, and practical steps for creating concierge experiences at scale that justify premium pricing.