Behavioural Personalisation

Deliver personalised shopping experiences that adapt to individual customer preferences and behaviours to increase engagement and conversions. Learn behavioural tracking, dynamic content delivery, and personalisation strategies that make each visit feel tailored to the individual customer. From browsing history to purchase patterns, master the art of creating personalised experiences that build loyalty whilst driving sales.

Navigating eCommerce in the Cookieless Landscape
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Navigating eCommerce in the Cookieless Landscape

with Zohar Hodfromhttp://one-creation.com/

The cookieless future is forcing eCommerce brands to rethink their approach to customer data and personalisation. Zohar Hod reveals how his personal experience with invasive medical marketing sparked the creation of One Creation, a platform that replaces creepy tracking with transparent preference exchanges. Learn the Three C's framework for ethical data collection and discover why early adopters of privacy-first marketing are building unassailable competitive advantages whilst competitors struggle with declining cookie effectiveness and rising acquisition costs.

Exploring the Depths of Email and SMS Marketing
Nikita Vakhrushev

Exploring the Depths of Email and SMS Marketing

Most eCommerce brands are missing massive revenue opportunities in email and SMS marketing. Nikita Vakhrushev reveals why SMS capture rates jump from 2-3% to 7-8% with simple psychological techniques, how average order value determines SMS effectiveness, and why MMS messages generate double the revenue despite lower click rates. Discover the compliance frameworks, educational email strategies, and retention tactics that consistently generate 30-40% of total revenue for successful brands.