Personalising the Customer Journey to Increase Lifetime Value

Here's a summary of the great stuff that we cover in this show:

• • Prioritise exceptional customer service, incorporating personalised interactions, such as sending customised videos to create a memorable customer experience.
    
  • Understand and optimise the lifetime value of customers by implementing strategies like building advocates and driving referrals.
  • Maintain a human touch in customer interactions while leveraging automation for efficiency in processes.
  • Encourage customers to become advocates who actively refer others, driving growth through word-of-mouth marketing.
  • Consistency is crucial for business growth; proactively engage with customers, seeking reviews, referrals, and feedback for sustained success.