Develop deep customer understanding through advanced analytics that reveal lifetime value patterns whilst identifying opportunities for personalisation and retention improvement. Learn customer segmentation, CLV calculation, and predictive analytics implementation that enhances customer relationships whilst improving business performance. From RFM analysis to churn prediction, master customer intelligence that drives loyalty whilst increasing profitability.
Skip WilsonfromDRAFT Media Partners
Learn how Skip's conversion equation uses customer psychology (urgency, desire, trust) combined with friction factors (delay, cost, effort) to predict and optimise campaign performance. Understand how to leverage customer awareness levels for better targeting.
Listen to EpisodeMaximise your advertising ROI with systematic performance optimisation techniques that improve campaign effectiveness across all platforms. Learn advanced testing methodologies, creative optimisation strategies, and campaign management techniques that consistently improve click-through rates, conversion rates, and return on ad spend. From ad copy testing to audience refinement, master the ongoing optimisation process that separates profitable campaigns from budget drains.
Track customer actions and conversions accurately across all channels to understand campaign effectiveness whilst optimising marketing spend and improving ROI measurement. Learn multi-channel tracking setup, attribution configuration, and conversion optimisation strategies that provide clear performance insights whilst supporting budget allocation decisions. From ecommerce tracking to offline conversion imports, discover conversion tracking that guides marketing investment whilst improving campaign performance.
Measure and optimise marketing campaign effectiveness with comprehensive performance analysis that identifies successful tactics whilst improving future campaign planning and execution. Learn campaign tracking setup, performance measurement, and optimisation strategies that maximise marketing ROI whilst providing actionable insights for improvement. From A/B test analysis to cohort studies, discover campaign performance analysis that drives marketing success whilst improving efficiency.
Optimise your conversion rates systematically with rigorous A/B testing methodologies that identify improvements whilst avoiding costly mistakes. Learn test design, statistical significance, and result interpretation techniques that enable data-driven optimisation decisions. From headline tests to complete page redesigns, master the testing process that helps you improve performance whilst understanding what truly drives customer behaviour.