Harness the power of word-of-mouth marketing with referral programmes that turn satisfied customers into active brand advocates. Learn how to design referral incentives, implement tracking systems, and create sharing mechanisms that encourage customers to recommend your products to friends and family. Master the psychology of referrals, optimise programme mechanics, and build systems that generate new customers through your existing customer base.
William GasnerfromStack Influence
William discusses how influencer marketing is essentially word-of-mouth marketing at scale, explaining how to leverage existing customers as advocates and create commission-based referral systems that turn customers into promoters.
Listen to EpisodeDevelop authentic influencer partnerships that build brand awareness and drive sales through trusted recommendations. Learn how to identify the right influencers for your brand, from nano and micro-influencers to macro and celebrity partnerships. Master campaign planning, influencer selection criteria, and partnership strategies that create mutually beneficial relationships whilst generating measurable business results. Navigate the influencer landscape effectively to build brand credibility and reach new audiences.
Harness the power of customer-created content to build authentic social proof whilst reducing content creation costs and increasing engagement. Learn UGC campaign development, hashtag strategies, and content curation techniques that encourage customers to share their experiences whilst promoting your products. From Instagram campaigns to customer photo contests, master the art of turning customers into content creators and brand advocates.
Understand the true impact of marketing channels with sophisticated attribution modelling that reveals customer journey complexity whilst optimising marketing spend allocation. Learn attribution model selection, customer journey analysis, and marketing mix modelling strategies that provide accurate performance measurement whilst supporting investment decisions. From first-click to data-driven attribution, master attribution analysis that improves marketing effectiveness whilst maximising ROI.
Optimise your marketplace presence with strategic listing optimisation, competitive positioning, and performance monitoring that drives visibility whilst maximising conversions. Learn marketplace-specific SEO techniques, image optimisation, and pricing strategies that improve rankings whilst attracting qualified buyers. From keyword research to review management, master the optimisation tactics that separate successful marketplace sellers from the competition.