Behavioural Personalisation

Deliver personalised shopping experiences that adapt to individual customer preferences and behaviours to increase engagement and conversions. Learn behavioural tracking, dynamic content delivery, and personalisation strategies that make each visit feel tailored to the individual customer. From browsing history to purchase patterns, master the art of creating personalised experiences that build loyalty whilst driving sales.

1 episodeCustomer Experience→Personalisation & Targeting

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Can Old-School Direct Mail Beat Email Marketing in Ecommerce?

Can Old-School Direct Mail Beat Email Marketing in Ecommerce?

Daniel DunnfromPaperplanes

Modern direct mail is nothing like the junk-mail era, and Dan shows why. You'll hear how brands personalise postcards around the exact products a customer browsed, use complementary product combinations to lift basket spend by 25 to 30 percent, and run surprise-and-delight pieces (like a birthday card featuring the customer's actual pet). The lesson applies well beyond mail: relevance driven by browsing and purchase behaviour is where the extra sales are.

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Customer Experience → Retention & Loyalty

Win-Back & Re-engagement

Revive dormant customer relationships with strategic win-back campaigns that reignite interest whilst providing compelling reasons to return and purchase again. Learn re-engagement strategy development, campaign timing, and incentive optimisation that brings lapsed customers back whilst maintaining profitability. From special offers to product updates, master the techniques that turn inactive customers into active buyers again.

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Analytics & Intelligence → Data Management

Data Strategy

Develop comprehensive data management approaches that maximise the value of customer information whilst ensuring privacy compliance and building competitive advantage through data assets. Learn data collection strategies, governance frameworks, and analytics implementation that support business objectives whilst maintaining customer trust. From first-party data development to advanced analytics deployment, master data strategy that drives insights whilst protecting privacy.

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Marketing & Growth → Messaging & Automation

Omnichannel Messaging

Deliver consistent, personalised communication across all customer touchpoints with integrated omnichannel messaging strategies that amplify your marketing impact. Learn how to coordinate email, SMS, push notifications, and social media messaging to create seamless brand experiences that guide customers through their journey. Master timing, frequency, and message coordination techniques that prevent communication conflicts whilst maximising engagement. Build sophisticated messaging ecosystems that work together to increase customer lifetime value and reduce acquisition costs.

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Customer Experience → Retention & Loyalty

Customer Retention

Reduce customer churn and increase lifetime value with strategic retention programmes that keep customers engaged whilst encouraging repeat purchases and brand loyalty. Learn retention strategy development, engagement campaigns, and win-back techniques that maintain relationships whilst identifying at-risk customers. From personalised offers to exclusive content, discover how to create retention programmes that build lasting value for both customers and business.

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