Leverage artificial intelligence to provide relevant product recommendations that increase average order value whilst improving customer satisfaction through personalised suggestions. Learn recommendation engine implementation, algorithm optimisation, and display strategies that turn browsing into buying. From "frequently bought together" to "customers also viewed," discover how to use AI recommendations that enhance shopping experiences whilst boosting revenue.
Matt Anderson discusses how AI-powered search like Amazon's Rufus is changing product discovery, allowing customers to describe problems rather than specific products, and how this impacts eCommerce strategy and product positioning.