User Behaviour
Understand customer behaviour patterns through advanced analytics that reveal optimisation opportunities whilst providing insights into customer preferences and pain points. Learn behaviour analysis techniques, user flow optimisation, and experience improvement strategies that enhance customer satisfaction whilst increasing conversion rates. From heatmap analysis to session recordings, master behaviour analytics that guide experience improvements whilst supporting business growth.
How to Simplify eCommerce Data Without Drowning in Numbers
Jeff Sauer explains how to cut through analytics overwhelm by focusing on the vital 20% of data that actually matters, using his 'eyes on the journey' framework to identify conversion leaks rather than tracking everything. He advocates for an 'anti-A/B testing' approach for smaller sites, emphasizing that fixing obvious problems is more valuable than endless testing when you lack sufficient traffic for statistical significance.