Implement comprehensive analytics tracking that provides accurate, actionable data whilst ensuring proper configuration and avoiding common tracking mistakes that compromise data quality. Learn Google Analytics 4 setup, tracking code implementation, and configuration strategies that capture relevant data whilst maintaining privacy compliance. From goal setup to custom events, master analytics implementation that provides reliable insights whilst supporting data-driven decision making.
This episode extensively covers proper Google Analytics 4 configuration and setup, emphasizing that unconfigured analytics tools are worthless and explaining the technical implementation required for meaningful data collection.
This episode provides comprehensive guidance on implementing analytics from the ground up, including how to properly configure Google Analytics and build a measurement framework. Michael explains why most businesses fail at analytics setup by jumping to tools before developing strategy.
