Analytics Setup
Implement comprehensive analytics tracking that provides accurate, actionable data whilst ensuring proper configuration and avoiding common tracking mistakes that compromise data quality. Learn Google Analytics 4 setup, tracking code implementation, and configuration strategies that capture relevant data whilst maintaining privacy compliance. From goal setup to custom events, master analytics implementation that provides reliable insights whilst supporting data-driven decision making.
How to Simplify eCommerce Data Without Drowning in Numbers
Jeff Sauer explains how to cut through analytics overwhelm by focusing on the vital 20% of data that actually matters, using his 'eyes on the journey' framework to identify conversion leaks rather than tracking everything. He advocates for an 'anti-A/B testing' approach for smaller sites, emphasizing that fixing obvious problems is more valuable than endless testing when you lack sufficient traffic for statistical significance.