Analytics Setup

Implement comprehensive analytics tracking that provides accurate, actionable data whilst ensuring proper configuration and avoiding common tracking mistakes that compromise data quality. Learn Google Analytics 4 setup, tracking code implementation, and configuration strategies that capture relevant data whilst maintaining privacy compliance. From goal setup to custom events, master analytics implementation that provides reliable insights whilst supporting data-driven decision making.

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3rd April 2025

How to Simplify eCommerce Data Without Drowning in Numbers

with Jeff SauerfromMeasure Holdings Group

Jeff Sauer explains how to cut through analytics overwhelm by focusing on the vital 20% of data that actually matters, using his 'eyes on the journey' framework to identify conversion leaks rather than tracking everything. He advocates for an 'anti-A/B testing' approach for smaller sites, emphasizing that fixing obvious problems is more valuable than endless testing when you lack sufficient traffic for statistical significance.

29th Jun 2021Michael Loban

Why Web Analytics Are Key to Growth

Most eCommerce businesses let tools substitute for strategy when it comes to analytics, spending thousands on advertising without understanding what actually drives growth. Michael Loban from InfoTrust reveals why measurement plans must come before tool selection, how two to three percent improvements compound into transformative results, and why the coming privacy transformation will force businesses to become more intentional about data collection. Discover the analytics habit that separates growing businesses from those stuck guessing what works.