Black Friday/Cyber Monday

Maximise your biggest sales opportunity of the year with comprehensive Black Friday and Cyber Monday strategies that drive record-breaking revenue. Learn how to plan seasonal campaigns, coordinate marketing efforts, and optimise operations to handle increased traffic and sales volume. From early bird campaigns to post-holiday promotions, master the tactics that help ecommerce stores capture maximum value during peak shopping periods whilst building momentum for the entire holiday season.

3 episodesMarketing & Growth→Seasonal Campaigns

Related Episodes

4 September 2025

Black Friday Part 4 - The Mom Test and 8 More Tips That Actually Work

Matt EdmundsonfromAurion

This episode is entirely focused on Black Friday strategy and preparation, covering the essential operational elements that determine campaign success. Matt shares the complete framework for Black Friday planning including the mom test validation method, mobile optimisation strategies, customer service preparation, and the mindset shift to viewing Black Friday as a two-week opportunity rather than a single day event.

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12 August 2025

Black Friday Part 1 - Create a Compelling Offer

Matt Edmundson

This episode directly addresses Black Friday strategy and planning, providing specific frameworks and tactics for creating compelling offers during this crucial sales period. Listeners will learn alternatives to deep discounting, margin protection strategies, and how to approach Black Friday with intentionality rather than panic.

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24 July 2025

How WhatsApp Commerce Delivers 20% Cart Recovery Rates

Abhishek ChandrafromGoKwik

Abhishek shares a powerful case study of a UK brand that achieved £1 million in a single day during Black Friday by sending all marketing through WhatsApp while competitors battled in crowded email inboxes. This demonstrates how alternative channels can dominate during peak sales periods.

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Related Topics

Customer Experience → UX & Design

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Channels & Platforms → Mobile Commerce

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Marketing & Growth → Messaging & Automation

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