Business Planning & Strategy

Building a successful ecommerce business starts with solid planning and strategic thinking. Whether you're launching your first online store or expanding an existing business, having a clear roadmap makes the difference between thriving and merely surviving. Learn how to develop comprehensive business plans, analyse your market position, and create strategic frameworks that guide your decision-making. From setting realistic goals to understanding your competitive landscape, discover the planning methodologies that help ecommerce entrepreneurs build profitable, sustainable businesses that can adapt and grow in changing markets.

8 episodesFoundations

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Foundations

Financial Planning

Smart financial planning transforms ecommerce dreams into profitable realities. From calculating startup costs and managing cash flow to understanding funding options and setting up proper accounting systems, learn how to build the financial foundation that supports sustainable growth. Master budgeting techniques, financial projections, and investment strategies that help you make informed decisions about everything from inventory purchases to marketing spend. Build the financial literacy that every successful ecommerce entrepreneur needs.

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Analytics & Intelligence → Revenue Optimisation

Revenue Analytics

Analyse revenue patterns and profitability metrics with comprehensive financial analysis that identifies growth opportunities whilst optimising business performance and resource allocation. Learn revenue forecasting, margin analysis, and profitability optimisation strategies that support financial planning whilst improving operational efficiency. From product profitability to customer economics, master revenue analytics that drive financial performance whilst supporting strategic decisions.

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Business Growth → Growth Strategies

Organic Growth

Scale your business through sustainable growth strategies that leverage existing strengths whilst building long-term competitive advantages through product development and market expansion. Learn growth planning, capacity building, and market development strategies that support expansion whilst maintaining quality and customer satisfaction. From product line extensions to market penetration, master organic growth approaches that build sustainable success whilst preserving company culture.

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Foundations

Platform Selection

Choosing the right ecommerce platform is one of the most critical decisions you'll make for your online business. With options ranging from Shopify and WooCommerce to BigCommerce and Magento, each platform offers different features, pricing structures, and scalability options. Navigate the complex world of platform selection with detailed comparisons, migration guides, and expert insights that help you choose the solution that best fits your business needs, technical requirements, and growth ambitions. Make informed decisions that will support your business for years to come.

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Customer Experience → Retention & Loyalty

Customer Retention

Reduce customer churn and increase lifetime value with strategic retention programmes that keep customers engaged whilst encouraging repeat purchases and brand loyalty. Learn retention strategy development, engagement campaigns, and win-back techniques that maintain relationships whilst identifying at-risk customers. From personalised offers to exclusive content, discover how to create retention programmes that build lasting value for both customers and business.

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