Build brand authority and drive sustainable organic growth with strategic content marketing that attracts, educates, and converts your ideal customers. Learn how to develop content strategies, create editorial calendars, and produce valuable content that establishes your expertise whilst supporting your SEO goals. From blog posts and guides to video content and downloadable resources, discover how to create content that generates traffic, builds trust, and drives sales over the long term.
Josh PiepmeirfromMeriwether
Explore the content ecosystem strategy that helps smaller ecommerce brands outrank major retailers through opinion-rich blog posts that support product page rankings. Understand how to create bottom-of-funnel content that directly impacts the purchase journey.
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Farzad RashidifromRespona
Discover how AI search is transforming content strategy, requiring brands to shift from creating content to building relationships with publishers who influence AI recommendations.
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Tony ContefromBrave Agency
Content is positioned as the foundational element driving all other marketing channels. Tony emphasizes bringing content creation in-house for brand control and authentic storytelling, with practical advice on content strategy across SEO, paid ads, and social media.
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Steven SchneiderfromTrio Seo
This episode dives deep into content marketing strategy for eCommerce sites, specifically challenging conventional approaches. Steven reveals why the traditional top-of-funnel content strategy often fails for eCommerce brands and introduces the bottom-funnel-first methodology that prioritises content for ready-to-buy customers. Learn how to build comprehensive content libraries that establish topical authority, create spider web structures of interlinked articles, and develop content clusters that serve both Google's algorithms and customer needs. The discussion covers everything from identifying high-intent keywords to structuring content that drives actual sales rather than just traffic.
Listen to EpisodeTurn your product pages into powerful search magnets that attract ready-to-buy customers and drive organic sales growth. Learn advanced SEO techniques specifically designed for ecommerce, including keyword research, on-page optimisation, schema markup, and content strategies that help your products rank higher in search results. Master the art of writing compelling product descriptions that satisfy both search engines and shoppers, whilst implementing technical optimisations that improve crawlability and user experience.
Maximise the SEO potential of your category pages with strategies that improve both search visibility and user experience. Learn how to optimise category descriptions, implement effective navigation structures, and create collection pages that rank well whilst guiding customers to relevant products. Master faceted navigation SEO, category page architecture, and content strategies that help customers discover products whilst building topical authority in your niche. Transform category pages from afterthoughts into powerful conversion tools.
Analyse revenue patterns and profitability metrics with comprehensive financial analysis that identifies growth opportunities whilst optimising business performance and resource allocation. Learn revenue forecasting, margin analysis, and profitability optimisation strategies that support financial planning whilst improving operational efficiency. From product profitability to customer economics, master revenue analytics that drive financial performance whilst supporting strategic decisions.
Transform your email marketing from afterthought to revenue driver with strategic campaign development that engages customers and boosts sales. Learn how to create compelling newsletters, promotional campaigns, and broadcast emails that cut through inbox noise and drive action. Master segmentation strategies, design principles, and copywriting techniques that increase open rates, click-through rates, and conversions. From seasonal promotions to product launches, discover how to craft email campaigns that build relationships whilst driving measurable business results.
Reduce customer churn and increase lifetime value with strategic retention programmes that keep customers engaged whilst encouraging repeat purchases and brand loyalty. Learn retention strategy development, engagement campaigns, and win-back techniques that maintain relationships whilst identifying at-risk customers. From personalised offers to exclusive content, discover how to create retention programmes that build lasting value for both customers and business.
Ensure your ecommerce site performs optimally in search engines with advanced technical SEO strategies that improve crawlability, indexation, and user experience. Master site architecture, page speed optimisation, mobile SEO, and structured data implementation that helps search engines understand and rank your content effectively. Learn how to identify and fix technical issues that prevent your site from reaching its full potential, whilst implementing optimisations that support both search visibility and conversion rates.