SEO & Content
Drive sustainable organic growth through search engine optimisation and content marketing strategies that attract qualified traffic whilst building topical authority in your niche. Master keyword research, technical SEO, and content creation techniques that improve search visibility whilst engaging customers throughout their journey. Build organic traffic channels that provide consistent, cost-effective customer acquisition over the long term.
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Explore specific areas within seo & content
Product Page SEO
Turn your product pages into powerful search magnets that attract ready-to-buy customers and drive organic sales growth. Learn advanced SEO techniques specifically designed for ecommerce, including keyword research, on-page optimisation, schema markup, and content strategies that help your products rank higher in search results. Master the art of writing compelling product descriptions that satisfy both search engines and shoppers, whilst implementing technical optimisations that improve crawlability and user experience.
Featuring Josh Piepmeir talking about Product Page SEO
Content Marketing
Build brand authority and drive sustainable organic growth with strategic content marketing that attracts, educates, and converts your ideal customers. Learn how to develop content strategies, create editorial calendars, and produce valuable content that establishes your expertise whilst supporting your SEO goals. From blog posts and guides to video content and downloadable resources, discover how to create content that generates traffic, builds trust, and drives sales over the long term.
Featuring Tony Conte talking about Content Marketing
Technical SEO
Ensure your ecommerce site performs optimally in search engines with advanced technical SEO strategies that improve crawlability, indexation, and user experience. Master site architecture, page speed optimisation, mobile SEO, and structured data implementation that helps search engines understand and rank your content effectively. Learn how to identify and fix technical issues that prevent your site from reaching its full potential, whilst implementing optimisations that support both search visibility and conversion rates.
Featuring Valon Xhafa talking about Technical SEO
Category Optimisation
Maximise the SEO potential of your category pages with strategies that improve both search visibility and user experience. Learn how to optimise category descriptions, implement effective navigation structures, and create collection pages that rank well whilst guiding customers to relevant products. Master faceted navigation SEO, category page architecture, and content strategies that help customers discover products whilst building topical authority in your niche. Transform category pages from afterthoughts into powerful conversion tools.
Featuring Josh Piepmeir talking about Category Optimisation