Product Page SEO

Steven provides specific guidance on optimising product pages for search engines whilst maintaining focus on conversion. The episode explores the crucial differences between blog content and product page content, emphasising that product pages should remain hyper-focused on the specific product rather than trying to educate on broader topics. Learn which FAQs belong on product pages (company policies, product-specific questions, packaging details) versus which should live in blog content, how to use internal links strategically from product pages, and why your ultimate guides should be accessible from footer navigation.

Brandon Leibowitz reveals why most eCommerce businesses fail at SEO and shares the strategic framework that's worked since 2007. From niche keyword targeting to backlink development, discover how to compete with industry giants through strategic patience and value-first content creation. Learn why AI tools can help with SEO content creation, but accuracy remains paramount for eCommerce success.

Discover the unknown SEO and visual strategies that transformed a struggling pet portrait business into a search-ranking powerhouse. Eagan Heath reveals how strategic keyword research before business launch, combined with "stop the thumb" visual tactics, can revolutionise any eCommerce store. Learn his complete framework for mapping keywords to customer funnels, creating transformation imagery that converts, and turning past customers into content creation engines.

Kevin Wiles reveals why modern SEO success comes from building better websites for customers, not gaming search engines. Learn how the industry has evolved from keyword stuffing and link schemes to quality-focused strategies that prioritise user experience. Discover practical approaches for competing against major retailers through local optimisation, specialised content, and comprehensive product pages that answer every customer question. This fundamental shift from traffic-focused to revenue-focused SEO helps smaller businesses leverage their expertise advantages over marketplace giants.

Discover why Amazon's best-selling products are actually the worst ones to sell and learn Tim Jordan's systematic approach to finding winning products before they become saturated markets. Through keyword research instead of sales volume analysis, trade show intelligence gathering, and his unique Marfan Syndrome diagnostic framework, Tim reveals how to identify high-demand products with minimal competition. Learn where to find product inspiration, which software tools matter, and how to collect evidence that builds confidence in product selection decisions

Most e-commerce businesses approach SEO by stuffing keywords into pages, hoping Google notices. Nick Trueman reveals why this fails and shares his experience-led framework that treats keywords as customer questions rather than boxes to tick. Discover why marketing has been lost from digital marketing, how to build collection pages that function as shop fronts, the technical hierarchy Google actually reads, and why communication matters more than tools. Learn from real examples including a white goods retailer and luxury shoe brand to transform your SEO strategy from keyword-focused to customer-centric.

Discover how Nancy Badillo drives 90% of her Etsy traffic from Pinterest using organic strategies that require no advertising spend. After losing her job during COVID-19, Nancy transformed her side hustle into a six-figure business by mastering Pinterest SEO, video pins, and Tribe amplification. Learn the five-step system for using Pinterest as a search engine to drive unlimited traffic to your Etsy store, plus the mindset shifts that separate struggling sellers from those building thriving brands.

Discover how to build effective remote teams and leverage content marketing to replace expensive paid advertising with organic traffic that generates consistent profits. Jesse Schoberg shares his 10+ years of experience managing remote teams whilst living as a digital nomad, revealing the five-step framework for successful outsourcing, geographic advantages in hiring, and why content marketing creates compounding returns that paid ads never will. Learn practical strategies for hiring hourly freelancers, avoiding common outsourcing pitfalls, and implementing content marketing even if you're new to SEO

Discover why the UK's biggest eCommerce sites invest heavily in customer-generated content and how you can harness reviews, ratings, and customer images to boost conversions. Joanna Steele reveals strategies from her four years leading Argos's CGC programme, including the surprising truth that products with negative reviews convert better than products with no reviews, how to systematically collect reviews from customers, and why eight reviews is the magic number for SEO benefits. Learn the practical frameworks that helped Argos collect 1 million reviews annually and drove conversion uplifts of up to 51%.

Most digital marketing teams operate in silos, creating massive strategic gaps that waste budgets and miss opportunities. James Pybus reveals his Logic Digital Marketing Methodology—an integrated approach covering optimization, paid advertising, and content strategy. Discover why strategy must come down to data, how one keyword research process saved £11,000 monthly, and the seven-point optimization checklist that transforms results across industries.

What's stopping your eCommerce website from ranking on Google? For many businesses, the answer isn't a lack of great products or compelling content—it's the fundamentals of search engine optimisation that remain misunderstood or neglected entirely. Alina Ghost, SEO Manager at luxury interiors brand Amara and host of the SEO with Mrs Ghost podcast, has spent nearly a decade mastering digital marketing for major brands including Debenhams, Tesco, and Carpetright. In this conversation, she breaks down SEO into three manageable pillars that every eCommerce business needs to master: technical SEO, content SEO, and link building.