Turn your product pages into powerful search magnets that attract ready-to-buy customers and drive organic sales growth. Learn advanced SEO techniques specifically designed for ecommerce, including keyword research, on-page optimisation, schema markup, and content strategies that help your products rank higher in search results. Master the art of writing compelling product descriptions that satisfy both search engines and shoppers, whilst implementing technical optimisations that improve crawlability and user experience.
Learn how to optimise product pages for search engines by injecting brand voice and technical details that Google loves whilst explaining why customers should care. Discover Josh's approach to moving beyond generic product descriptions to create content that ranks and converts.
Learn how to optimise eCommerce product pages for search engines, including keyword placement, descriptive text strategies, and image SEO techniques. Brandon reveals the Amazon approach to balancing user experience with SEO requirements through strategic content placement.
Learn how Eagan achieved number one rankings through strategic keyword research and dedicated breed-specific pages. Discover techniques for mapping keyword strategy to the entire customer funnel, from discovery terms to specific product intent, plus practical methods for competitive analysis through manual search evaluation.
Learn how to optimise product pages for search engines whilst serving customer needs. Kevin reveals why comprehensive product descriptions, detailed specifications, and customer-focused content outperform keyword-stuffed pages. Discover strategies for targeting long-tail keywords and creating product pages that convert visitors into buyers.
Tim emphasizes the critical shift from selling products to selling keywords on marketplaces. He demonstrates how understanding keyword search volume and optimizing product listings around what people actually search for (rather than product names) is fundamental to success. His D-ring shackle example shows how repositioning a product's SEO from 'hardware' to 'Jeep Wrangler bumper' unlocked massive sales.
Core focus on optimizing product and collection pages for search engines, including proper header tag hierarchy, meta descriptions, and creating compelling experiences that help customers make buying decisions. Nick emphasizes that collection pages are where 60-70% of non-brand SEO traffic lands.
Discover Nancy's approach to keyword research and SEO optimisation for both Etsy listings and Pinterest pins. Learn how to identify high-volume search terms using Pinterest's search suggestions, incorporate keywords naturally into titles and descriptions, and ensure your content appears in both platform searches and Google image results. Nancy demonstrates how simple SEO practices—not technical expertise—drive the majority of her organic traffic.
James reveals his seven-point optimization checklist for product and primary pages, covering URL structure, page titles, meta descriptions, content requirements (300+ words), meta keywords, image alt text, and internal linking strategies. Learn why optimizing for one keyword per URL dramatically improves rankings and how proper meta descriptions act as adverts in search results. Discover the common mistakes that cost businesses thousands, such as placing company names first in titles instead of product keywords, and why every optimization touchpoint matters for search engine visibility.
Learn how to optimise eCommerce product pages for search engines, including proper H1 tag usage, image alt tags for accessibility and SEO, and schema markup that displays prices and stock status directly in Google search results. Discover why mobile-first optimisation matters and how to structure product content for both users and search engines.
Steven provides specific guidance on optimising product pages for search engines whilst maintaining focus on conversion. The episode explores the crucial differences between blog content and product page content, emphasising that product pages should remain hyper-focused on the specific product rather than trying to educate on broader topics. Learn which FAQs belong on product pages (company policies, product-specific questions, packaging details) versus which should live in blog content, how to use internal links strategically from product pages, and why your ultimate guides should be accessible from footer navigation.
Users will learn about SEO optimisation strategies for eCommerce content, including Jesse's data-driven approach of using paid advertising insights to inform content strategy. The episode covers how to identify high-converting keywords from paid campaigns and create content targeting those same search terms, how to use SEO analysis tools built into platforms like Drop in Blog, and practical tips for optimising product-related content without being an SEO expert.
Discover how customer reviews improve product page SEO performance through natural language and keyword-rich content. Learn why products with at least eight reviews begin appearing more prominently in organic search results, how customer-written reviews provide the authentic terminology and phrases that match real search queries, and why Argos aimed for fifteen reviews per product for optimal SEO and conversion benefits. Understand the compound effect of systematic review collection on long-term organic visibility and how review content supplements product descriptions with information search engines recognise and reward.
