Maximise the SEO potential of your category pages with strategies that improve both search visibility and user experience. Learn how to optimise category descriptions, implement effective navigation structures, and create collection pages that rank well whilst guiding customers to relevant products. Master faceted navigation SEO, category page architecture, and content strategies that help customers discover products whilst building topical authority in your niche. Transform category pages from afterthoughts into powerful conversion tools.
Master the collection page tactics that deliver faster SEO results with less ongoing effort. Learn how to create specific collections based on customer language rather than broad categories, including the 500-750 word copy framework that works.
Brandon Leibowitz reveals why most eCommerce businesses fail at SEO and shares the strategic framework that's worked since 2007. From niche keyword targeting to backlink development, discover how to compete with industry giants through strategic patience and value-first content creation. Learn why AI tools can help with SEO content creation, but accuracy remains paramount for eCommerce success.
