Maximise the SEO potential of your category pages with strategies that improve both search visibility and user experience. Learn how to optimise category descriptions, implement effective navigation structures, and create collection pages that rank well whilst guiding customers to relevant products. Master faceted navigation SEO, category page architecture, and content strategies that help customers discover products whilst building topical authority in your niche. Transform category pages from afterthoughts into powerful conversion tools.
The entire episode centres on optimising collection and category pages for both search engines and user experience. Sam reveals that 35% of all search impressions come from collection pages, making them the single biggest SEO opportunity for large catalogue stores. Listeners discover how to determine the optimal level of granularity for categories, when to break out subcategories based on Search Console impression data, and how to structure category hierarchies that match actual search behaviour. The episode provides a practical framework for identifying which attribute combinations warrant dedicated collection pages, with specific guidance on going as deep as three in-stock products whilst maintaining a quality user experience.
Master the collection page tactics that deliver faster SEO results with less ongoing effort. Learn how to create specific collections based on customer language rather than broad categories, including the 500-750 word copy framework that works.
Learn how to optimise eCommerce category pages with the right balance of user-focused content and SEO text. Discover Brandon's strategy for content placement that satisfies both Google's ranking requirements and customer browsing behaviour.
