Ensure your ecommerce site performs optimally in search engines with advanced technical SEO strategies that improve crawlability, indexation, and user experience. Master site architecture, page speed optimisation, mobile SEO, and structured data implementation that helps search engines understand and rank your content effectively. Learn how to identify and fix technical issues that prevent your site from reaching its full potential, whilst implementing optimisations that support both search visibility and conversion rates.
Learn how AI is revolutionising technical SEO through relevance measurement and predictive analytics. Discover why traditional metrics like domain authority are losing impact whilst semantic relevance becomes the primary ranking factor, and how to implement scientific SEO strategies.
Master the technical requirements for review syndication that drives organic search visibility. Learn about Google and Bing partnership status for review distribution, how review stars appear in search results and shopping ads, and the backend systems needed to dominate page one with authentic social proof.
Whilst not exclusively about technical SEO, Steven covers several technical elements crucial for eCommerce success. The discussion includes internal linking architecture and how to structure your site like a spider web for optimal crawlability, the importance of HREFLANG tags for multi-language sites, how Google's crawlers understand and index blog content versus product pages, and the technical considerations for keyword placement in anchor text. Steven also addresses the iceberg concept of topical authority and how Google evaluates site-wide expertise through comprehensive content coverage.
Brandon Leibowitz reveals why most eCommerce businesses fail at SEO and shares the strategic framework that's worked since 2007. From niche keyword targeting to backlink development, discover how to compete with industry giants through strategic patience and value-first content creation. Learn why AI tools can help with SEO content creation, but accuracy remains paramount for eCommerce success.
Kevin Wiles reveals why modern SEO success comes from building better websites for customers, not gaming search engines. Learn how the industry has evolved from keyword stuffing and link schemes to quality-focused strategies that prioritise user experience. Discover practical approaches for competing against major retailers through local optimisation, specialised content, and comprehensive product pages that answer every customer question. This fundamental shift from traffic-focused to revenue-focused SEO helps smaller businesses leverage their expertise advantages over marketplace giants.
Most e-commerce businesses approach SEO by stuffing keywords into pages, hoping Google notices. Nick Trueman reveals why this fails and shares his experience-led framework that treats keywords as customer questions rather than boxes to tick. Discover why marketing has been lost from digital marketing, how to build collection pages that function as shop fronts, the technical hierarchy Google actually reads, and why communication matters more than tools. Learn from real examples including a white goods retailer and luxury shoe brand to transform your SEO strategy from keyword-focused to customer-centric.
Most digital marketing teams operate in silos, creating massive strategic gaps that waste budgets and miss opportunities. James Pybus reveals his Logic Digital Marketing Methodology—an integrated approach covering optimization, paid advertising, and content strategy. Discover why strategy must come down to data, how one keyword research process saved £11,000 monthly, and the seven-point optimization checklist that transforms results across industries.
What's stopping your eCommerce website from ranking on Google? For many businesses, the answer isn't a lack of great products or compelling content—it's the fundamentals of search engine optimisation that remain misunderstood or neglected entirely. Alina Ghost, SEO Manager at luxury interiors brand Amara and host of the SEO with Mrs Ghost podcast, has spent nearly a decade mastering digital marketing for major brands including Debenhams, Tesco, and Carpetright. In this conversation, she breaks down SEO into three manageable pillars that every eCommerce business needs to master: technical SEO, content SEO, and link building.
Discover why traffic optimization is the most important skill for eCommerce growth, with insights from Chloe Thomas who reveals how three core marketing methods—SEO, search advertising, and email marketing—drive 75% of eCommerce traffic. Learn the granular approach to Google Ads that reduces costs whilst increasing conversions, why batch-and-blast email marketing no longer works, and practical steps to audit and improve your traffic sources. This comprehensive guide transforms traffic from a numbers game into a strategic advantage for sustainable business growth.
