Ensure your ecommerce site performs optimally in search engines with advanced technical SEO strategies that improve crawlability, indexation, and user experience. Master site architecture, page speed optimisation, mobile SEO, and structured data implementation that helps search engines understand and rank your content effectively. Learn how to identify and fix technical issues that prevent your site from reaching its full potential, whilst implementing optimisations that support both search visibility and conversion rates.
Learn how AI is revolutionising technical SEO through relevance measurement and predictive analytics. Discover why traditional metrics like domain authority are losing impact whilst semantic relevance becomes the primary ranking factor, and how to implement scientific SEO strategies.
Master the technical requirements for review syndication that drives organic search visibility. Learn about Google and Bing partnership status for review distribution, how review stars appear in search results and shopping ads, and the backend systems needed to dominate page one with authentic social proof.
Whilst not exclusively about technical SEO, Steven covers several technical elements crucial for eCommerce success. The discussion includes internal linking architecture and how to structure your site like a spider web for optimal crawlability, the importance of HREFLANG tags for multi-language sites, how Google's crawlers understand and index blog content versus product pages, and the technical considerations for keyword placement in anchor text. Steven also addresses the iceberg concept of topical authority and how Google evaluates site-wide expertise through comprehensive content coverage.
Brandon Leibowitz reveals why most eCommerce businesses fail at SEO and shares the strategic framework that's worked since 2007. From niche keyword targeting to backlink development, discover how to compete with industry giants through strategic patience and value-first content creation. Learn why AI tools can help with SEO content creation, but accuracy remains paramount for eCommerce success.
Kevin Wiles reveals why modern SEO success comes from building better websites for customers, not gaming search engines. Learn how the industry has evolved from keyword stuffing and link schemes to quality-focused strategies that prioritise user experience. Discover practical approaches for competing against major retailers through local optimisation, specialised content, and comprehensive product pages that answer every customer question. This fundamental shift from traffic-focused to revenue-focused SEO helps smaller businesses leverage their expertise advantages over marketplace giants.
Discover why traffic optimization is the most important skill for eCommerce growth, with insights from Chloe Thomas who reveals how three core marketing methods—SEO, search advertising, and email marketing—drive 75% of eCommerce traffic. Learn the granular approach to Google Ads that reduces costs whilst increasing conversions, why batch-and-blast email marketing no longer works, and practical steps to audit and improve your traffic sources. This comprehensive guide transforms traffic from a numbers game into a strategic advantage for sustainable business growth.
