Content Marketing

Discover how AI search is transforming content strategy, requiring brands to shift from creating content to building relationships with publishers who influence AI recommendations.

Explore the content ecosystem strategy that helps smaller ecommerce brands outrank major retailers through opinion-rich blog posts that support product page rankings. Understand how to create bottom-of-funnel content that directly impacts the purchase journey.

This episode dives deep into content marketing strategy for eCommerce sites, specifically challenging conventional approaches. Steven reveals why the traditional top-of-funnel content strategy often fails for eCommerce brands and introduces the bottom-funnel-first methodology that prioritises content for ready-to-buy customers. Learn how to build comprehensive content libraries that establish topical authority, create spider web structures of interlinked articles, and develop content clusters that serve both Google's algorithms and customer needs. The discussion covers everything from identifying high-intent keywords to structuring content that drives actual sales rather than just traffic.

Matt Edmundson introduces the FUEL Framework (Foundation, Unlock, Elevate, Leapfrog) as a systematic approach to customer growth that addresses rising acquisition costs—which have surged 222% since 2013. Rather than choosing between acquisition and retention or over-relying on paid advertising, the framework provides a strategic roadmap covering email optimization, referral programs, strategic partnerships, advanced segmentation, and experimental tactics that help eCommerce brands build sustainable, diversified customer acquisition systems capable of weathering platform changes and algorithm shifts whilst maintaining profitability.

Brandon Leibowitz reveals why most eCommerce businesses fail at SEO and shares the strategic framework that's worked since 2007. From niche keyword targeting to backlink development, discover how to compete with industry giants through strategic patience and value-first content creation. Learn why AI tools can help with SEO content creation, but accuracy remains paramount for eCommerce success.

Most eCommerce entrepreneurs focus on product selection, but Dr. Travis Zigler reveals why problem-focused businesses outperform every time. Learn his strategy for generating leads at 6 pence per click, building multiple seven-figure brands, and creating sustainable competitive advantages. Travis shares the exact framework that transformed his dry eye products company into a multi-million-pound acquisition, plus practical steps for implementing problem-first thinking in any business context.

Discover how John Roman transformed BattlBox from a startup to a $30 million subscription empire by treating TikTok as a search engine and building genuine communities through content. Learn the systematic approach that grew their YouTube channel from 55,000 to 570,000 subscribers, why only one in twenty videos should sell directly, and how consistent educational content creates compound growth that traditional advertising cannot match.

Kevin Wiles reveals why modern SEO success comes from building better websites for customers, not gaming search engines. Learn how the industry has evolved from keyword stuffing and link schemes to quality-focused strategies that prioritise user experience. Discover practical approaches for competing against major retailers through local optimisation, specialised content, and comprehensive product pages that answer every customer question. This fundamental shift from traffic-focused to revenue-focused SEO helps smaller businesses leverage their expertise advantages over marketplace giants.

Discover how Omar Zenhom transformed spectacular failures into building WebinarNinja, a platform serving over a million users. Learn why he closed a profitable eCommerce business, how pre-selling validated WebinarNinja before building, and why teaching is the new selling for eCommerce stores. Omar reveals the frameworks that separate entrepreneurs who thrive from those who merely survive, including when to persist and when to walk away from businesses that don't serve you.

Discover how eCommerce brands can leverage YouTube's discovery platform to build authority and drive sales through strategic video content. Former basketball player Augie Johnston reveals why it's not too late to start, how to create compelling content with just an iPhone, and the algorithm secrets that determine which videos YouTube promotes. Learn the two-path strategy for eCommerce YouTube success, common pitfalls to avoid, and why consistency matters more than equipment quality.

Discover how Amazon sellers can build thriving independent brands whilst reducing platform dependency. Lauren Gonzalez reveals why relying solely on Amazon creates unsustainable risk and shares her proven framework for transitioning to brand independence. Learn how to uncover your business purpose, understand your actual customers, leverage values for differentiation, and implement content strategies that build loyal audiences. From mood boards to influencer partnerships, this comprehensive guide provides actionable steps for creating a brand that stands strong beyond any single platform.

eCommerce marketing has fundamentally shifted in 2022. Kenny Gray from Grayt Media reveals how iOS tracking changes, evolving consumer behaviour, and platform algorithm updates require completely new approaches. Discover why "make TikToks, don't make ads" captures the native content revolution, how five essential email types drive reliable revenue when retargeting fails, and why successful brands think multi-platform rather than optimising channels in isolation. Learn the testing frameworks and audience-building strategies scaling brands to consistent six and seven-figure months.

Most e-commerce businesses approach SEO by stuffing keywords into pages, hoping Google notices. Nick Trueman reveals why this fails and shares his experience-led framework that treats keywords as customer questions rather than boxes to tick. Discover why marketing has been lost from digital marketing, how to build collection pages that function as shop fronts, the technical hierarchy Google actually reads, and why communication matters more than tools. Learn from real examples including a white goods retailer and luxury shoe brand to transform your SEO strategy from keyword-focused to customer-centric.

Seven eCommerce experts share the most valuable lessons they're taking from 2020 into 2021. From Jesse Schoberg's content marketing revolution to Tim Hughes gaining two hours daily, discover how flexibility, empathy, and digital acceleration are reshaping online business. Learn why private equity is flooding into eCommerce, how user-generated content is transforming brand building, and why the businesses that thrive will be those that embrace change rather than resist it.

Six eCommerce experts share their biggest lessons from 2020, revealing how unprecedented challenges actually made the industry stronger. From building resilient systems to embracing small steps, balancing automation with humanity, and developing the mindset to handle volatility, these leaders provide practical frameworks for turning crisis into opportunity. Discover why resilience, adaptability, and refusing to take anything for granted will define success in the years ahead.

Discover how to build effective remote teams and leverage content marketing to replace expensive paid advertising with organic traffic that generates consistent profits. Jesse Schoberg shares his 10+ years of experience managing remote teams whilst living as a digital nomad, revealing the five-step framework for successful outsourcing, geographic advantages in hiring, and why content marketing creates compounding returns that paid ads never will. Learn practical strategies for hiring hourly freelancers, avoiding common outsourcing pitfalls, and implementing content marketing even if you're new to SEO

Most digital marketing teams operate in silos, creating massive strategic gaps that waste budgets and miss opportunities. James Pybus reveals his Logic Digital Marketing Methodology—an integrated approach covering optimization, paid advertising, and content strategy. Discover why strategy must come down to data, how one keyword research process saved £11,000 monthly, and the seven-point optimization checklist that transforms results across industries.

Discover why trying to be the next Amazon is killing your eCommerce sales and how niching down transforms struggling general stores into profitable specialist retailers. Matt Edmundson reveals the four powerful reasons focused stores consistently outsell their scattered competitors, plus four proven approaches for finding your perfect niche. Learn why cheaper marketing, better products, and easier customer acquisition all flow from one strategic decision: going niche to sell great products online.