Content Marketing

Content is positioned as the foundational element driving all other marketing channels. Tony emphasizes bringing content creation in-house for brand control and authentic storytelling, with practical advice on content strategy across SEO, paid ads, and social media.

Discover how AI search is transforming content strategy, requiring brands to shift from creating content to building relationships with publishers who influence AI recommendations.

Explore the content ecosystem strategy that helps smaller ecommerce brands outrank major retailers through opinion-rich blog posts that support product page rankings. Understand how to create bottom-of-funnel content that directly impacts the purchase journey.

This episode dives deep into content marketing strategy for eCommerce sites, specifically challenging conventional approaches. Steven reveals why the traditional top-of-funnel content strategy often fails for eCommerce brands and introduces the bottom-funnel-first methodology that prioritises content for ready-to-buy customers. Learn how to build comprehensive content libraries that establish topical authority, create spider web structures of interlinked articles, and develop content clusters that serve both Google's algorithms and customer needs. The discussion covers everything from identifying high-intent keywords to structuring content that drives actual sales rather than just traffic.

Learn Travis's problem-first content strategy that generates traffic at 6 pence per click. Discover how creating blog posts around customer problems rather than product features builds authority, improves SEO rankings, and creates sustainable competitive advantages that compound over time.

Learn John's systematic approach to content marketing that built BattlBox's $30 million subscription empire. Discover how to create educational content that builds community rather than pushes sales, with practical frameworks for consistent content creation that turns browsers into loyal customers through authentic storytelling and value delivery.

Understand the fundamental shift from quantity to quality in content creation. Kevin shares why the industry has moved from creating 10 blog posts monthly to focusing on fewer, comprehensive pieces that genuinely help customers. Learn content audit strategies and how to create authority-building resources.

This episode extensively covers content marketing as Omar emphasizes teaching as the new selling, advocating for weekly blog posts, educational content, and showing customers how to use products through various content formats. He shares specific strategies for eCommerce stores to use content to build trust and drive sales.

This episode provides comprehensive guidance on creating video content for eCommerce brands, including content planning, strategy, and execution. Augie discusses the importance of understanding viewer personas, creating valuable educational content, and building authority through consistent publishing—all core content marketing principles applied specifically to YouTube.

Extensive discussion of creating buying guides, FAQs, and blog posts that answer customer questions throughout their purchase journey. Nick demonstrates how content should address practical concerns like installation guides and product selection, not just keywords.

Users will learn Jesse Schoberg's complete framework for planning year-long content marketing strategies, including how to target long-tail keywords where competition is low, create quality 2,000+ word articles that outrank higher-authority sites, and understand how Google's algorithm now rewards genuinely helpful content over thin articles. The episode covers practical tactics for businesses hesitant about content marketing, including using tools like Ahrefs for keyword research and the shift from quantity to quality in content creation.

Users will learn how to develop a strategic content marketing approach that replaces expensive paid advertising with organic traffic. Jesse explains why content marketing creates compounding returns that paid ads never will, how to use paid advertising data to inform content strategy rather than guessing at topics, and the long-term mindset required for content marketing success. The episode covers the transition from paid traffic dependence to building 'free traffic that prints money' through consistent, strategic content creation targeting high-converting keywords.

James explains his ongoing content strategy pillar—the third component of the Logic Methodology. Learn how to identify questions people actually ask through keyword research (like "how do I keep the inside of my hoodie fluffy?"), create secondary pages (blog posts) targeting those queries, and implement internal linking strategies connecting content back to primary product pages. Discover why you must use Google Search Console's URL Inspection tool after publishing any content, the difference between internal and external content strategies, and how content maintains and improves rankings after initial optimization settles.

Content amplification receives substantial coverage as part of the 'Unlock' framework, with Matt using his own eCommerce Podcast as a prime example. The episode demonstrates how a single piece of content can be repurposed across multiple channels—audio becomes podcasts, video becomes YouTube content, written format becomes blog posts, snippets become social reels, and insights feed email newsletters. Matt shares his investment in studio infrastructure and discusses how content creation has proven effective for reaching customers organically, including examples like Pinterest driving unexpected organic traffic and educational content building trust before the sale.

Discover how to create SEO-driven content that serves both search engines and customers. Explore question-based content strategies using Google's 'People Also Ask' section and learn how to turn customer service inquiries into ranking opportunities.

Lauren advocates strongly for content marketing as the 'new age of marketing and PR,' explaining how to create valuable resources (guides, blog posts, educational content) that demonstrate expertise, build trust, and attract customers organically while supporting both owned sites and Amazon presence.

Kenny advocates strongly for educational content strategies, especially for cold traffic and building audiences. He explains how brands should create content like '5 Reasons Why You Might Want to Go on the Keto Diet' before pushing products directly, using content to build retargeting audiences and establish expertise. This approach to content-driven audience building is positioned as essential for success with limited budgets and iOS tracking limitations.

Nancy Badillo emphasizes the visibility imperative, sharing how content creation and authentic presence became essential for business survival during 2020. The episode covers strategies for showing up consistently across platforms including video, podcasts, webinars, and live streaming—even when feeling uncomfortable in front of cameras. Listeners discover why behind-the-scenes work alone isn't sufficient for growth, how authentic content builds trust that transcends transactions, and practical approaches for increasing visibility without requiring perfection. The discussion demonstrates how consistent content presence creates competitive advantages in connecting with audiences.

The episode highlights how niching enables the creation of expert-level content that serves specific audiences. Matt explains that focused stores can produce better product descriptions, buying guides, and educational content that demonstrates real knowledge, which becomes a competitive advantage and drives organic growth.