Content Marketing

Discover how AI search is transforming content strategy, requiring brands to shift from creating content to building relationships with publishers who influence AI recommendations.

Explore the content ecosystem strategy that helps smaller ecommerce brands outrank major retailers through opinion-rich blog posts that support product page rankings. Understand how to create bottom-of-funnel content that directly impacts the purchase journey.

This episode dives deep into content marketing strategy for eCommerce sites, specifically challenging conventional approaches. Steven reveals why the traditional top-of-funnel content strategy often fails for eCommerce brands and introduces the bottom-funnel-first methodology that prioritises content for ready-to-buy customers. Learn how to build comprehensive content libraries that establish topical authority, create spider web structures of interlinked articles, and develop content clusters that serve both Google's algorithms and customer needs. The discussion covers everything from identifying high-intent keywords to structuring content that drives actual sales rather than just traffic.

Brandon Leibowitz reveals why most eCommerce businesses fail at SEO and shares the strategic framework that's worked since 2007. From niche keyword targeting to backlink development, discover how to compete with industry giants through strategic patience and value-first content creation. Learn why AI tools can help with SEO content creation, but accuracy remains paramount for eCommerce success.

Most eCommerce entrepreneurs focus on product selection, but Dr. Travis Zigler reveals why problem-focused businesses outperform every time. Learn his strategy for generating leads at 6 pence per click, building multiple seven-figure brands, and creating sustainable competitive advantages. Travis shares the exact framework that transformed his dry eye products company into a multi-million-pound acquisition, plus practical steps for implementing problem-first thinking in any business context.

Discover how John Roman transformed BattlBox from a startup to a $30 million subscription empire by treating TikTok as a search engine and building genuine communities through content. Learn the systematic approach that grew their YouTube channel from 55,000 to 570,000 subscribers, why only one in twenty videos should sell directly, and how consistent educational content creates compound growth that traditional advertising cannot match.

Kevin Wiles reveals why modern SEO success comes from building better websites for customers, not gaming search engines. Learn how the industry has evolved from keyword stuffing and link schemes to quality-focused strategies that prioritise user experience. Discover practical approaches for competing against major retailers through local optimisation, specialised content, and comprehensive product pages that answer every customer question. This fundamental shift from traffic-focused to revenue-focused SEO helps smaller businesses leverage their expertise advantages over marketplace giants.