Increase your eCommerce conversion rates with proven optimization strategies. Learn testing, analysis, and improvement techniques.
Laura RichardfromLevel 5 Strategy
Understand how emotional intelligence drives conversion improvements. Learn why customers make purchasing decisions based on feelings they can't articulate, and how to design website experiences that reinforce your brand's emotional promise at every touchpoint.
Listen to EpisodeDevelop targeted experiences for different customer groups based on behaviour, preferences, and value to maximise engagement whilst optimising marketing efficiency. Learn segmentation strategies, persona development, and targeted experience creation that speaks directly to different customer needs. From new visitors to VIP customers, master the art of creating relevant experiences that resonate with specific audience segments.
Reduce customer churn and increase lifetime value with strategic retention programmes that keep customers engaged whilst encouraging repeat purchases and brand loyalty. Learn retention strategy development, engagement campaigns, and win-back techniques that maintain relationships whilst identifying at-risk customers. From personalised offers to exclusive content, discover how to create retention programmes that build lasting value for both customers and business.