Email Automation

Build profitable email automation sequences that work 24/7. Learn abandoned cart recovery, welcome series, and advanced email workflows for eCommerce.

7 episodesMarketing & Growth→Messaging & Automation

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Black Friday Part 3 - The VIP List Strategy for Better Black Friday Results

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Matt Edmundson

Matt covers sophisticated email automation strategies for Black Friday, including creating self-selecting VIP lists, buzz-building sequences that start in late October, and automated split-testing workflows. The episode demonstrates how to set up different customer journeys based on segmentation, with VIP customers receiving early access emails, lapsed customers getting win-back sequences, and all segments receiving appropriate messaging that reflects their relationship status with the brand.

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Personalised Email Marketing in the Era of AI

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Dan NikasfromElite Brands

This episode dives deep into automated email sequences and how to time them based on actual customer behaviour rather than arbitrary rules. Dan explains how to create sophisticated flows that adapt to different stages of the customer journey, from initial sign-up through to purchase consideration, using tools like Klaviyo to automate personalised touchpoints over extended periods.

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Black Friday Part 2 - The Knowledge Trust Matrix for New Customer Success

Black Friday Part 2 - The Knowledge Trust Matrix for New Customer Success

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Matt discusses comprehensive email onboarding sequences as a key component of the Knowledge Trust Matrix. He explains how post-purchase email series (5-7 parts) should educate customers about their purchase, building excitement and knowledge before product arrival. The episode also covers email capture strategies through valuable content and on-ramp sequences for customers not ready to buy immediately, making email automation central to the relationship-building framework.

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Creating Offers Your Customer Can't Refuse

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Caulen FosterfromBrainPower

Implement sophisticated email sequences using digital gift cards and expiry psychology. Learn how to create retargeting campaigns that turn pop-up subscribers into repeat customers through strategic value delivery and urgency triggers.

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How AI Influencers Are Eroding Trust & What Really Works Instead

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Luke YarntonfromThe Rave

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Customer Experience → Personalisation & Targeting

Customer Segmentation

Develop targeted experiences for different customer groups based on behaviour, preferences, and value to maximise engagement whilst optimising marketing efficiency. Learn segmentation strategies, persona development, and targeted experience creation that speaks directly to different customer needs. From new visitors to VIP customers, master the art of creating relevant experiences that resonate with specific audience segments.

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Customer Experience → Retention & Loyalty

Customer Retention

Reduce customer churn and increase lifetime value with strategic retention programmes that keep customers engaged whilst encouraging repeat purchases and brand loyalty. Learn retention strategy development, engagement campaigns, and win-back techniques that maintain relationships whilst identifying at-risk customers. From personalised offers to exclusive content, discover how to create retention programmes that build lasting value for both customers and business.

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Marketing & Growth → Messaging & Automation

SMS & Mobile Messaging

Connect directly with customers through high-impact SMS marketing and mobile messaging strategies that achieve higher engagement rates than traditional channels. Learn how to build compliant contact lists, craft compelling text messages, and develop automated SMS sequences that drive immediate action. Explore WhatsApp Business integration, MMS campaigns, and mobile-first communication strategies that meet customers where they are. Master the art of concise, persuasive messaging that respects customer preferences whilst driving sales and engagement.

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Business Growth → Business Models

Subscription Commerce

Develop recurring revenue models that build predictable income streams whilst creating ongoing customer relationships that increase lifetime value and reduce customer acquisition costs. Learn subscription model design, retention optimisation, and recurring revenue strategies that support sustainable growth whilst improving customer relationships. From subscription box services to software-as-a-service models, master subscription approaches that build predictable revenue whilst enhancing customer value.

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