Messaging & Automation
Maximise engagement and sales through automated messaging strategies that deliver the right message at the perfect moment across email, SMS, and push notifications. Learn how to build sophisticated automation sequences that nurture leads, recover abandoned carts, and drive repeat purchases whilst maintaining personalisation at scale. Create messaging ecosystems that work together to increase customer lifetime value whilst reducing manual marketing workload.
Topics in Messaging & Automation
Explore specific areas within messaging & automation
Email Campaigns
Transform your email marketing from afterthought to revenue driver with strategic campaign development that engages customers and boosts sales. Learn how to create compelling newsletters, promotional campaigns, and broadcast emails that cut through inbox noise and drive action. Master segmentation strategies, design principles, and copywriting techniques that increase open rates, click-through rates, and conversions. From seasonal promotions to product launches, discover how to craft email campaigns that build relationships whilst driving measurable business results.
Featuring Farzad Rashidi talking about Email Campaigns
Email Automation
Build profitable email automation sequences that work 24/7. Learn abandoned cart recovery, welcome series, and advanced email workflows for eCommerce.
Featuring Matt Edmundson talking about Email Automation
SMS & Mobile Messaging
Connect directly with customers through high-impact SMS marketing and mobile messaging strategies that achieve higher engagement rates than traditional channels. Learn how to build compliant contact lists, craft compelling text messages, and develop automated SMS sequences that drive immediate action. Explore WhatsApp Business integration, MMS campaigns, and mobile-first communication strategies that meet customers where they are. Master the art of concise, persuasive messaging that respects customer preferences whilst driving sales and engagement.
Featuring Matt Edmundson talking about SMS & Mobile Messaging
Omnichannel Messaging
Deliver consistent, personalised communication across all customer touchpoints with integrated omnichannel messaging strategies that amplify your marketing impact. Learn how to coordinate email, SMS, push notifications, and social media messaging to create seamless brand experiences that guide customers through their journey. Master timing, frequency, and message coordination techniques that prevent communication conflicts whilst maximising engagement. Build sophisticated messaging ecosystems that work together to increase customer lifetime value and reduce acquisition costs.
Featuring Abhishek Chandra talking about Omnichannel Messaging