Deliver consistent, personalised communication across all customer touchpoints with integrated omnichannel messaging strategies that amplify your marketing impact. Learn how to coordinate email, SMS, push notifications, and social media messaging to create seamless brand experiences that guide customers through their journey. Master timing, frequency, and message coordination techniques that prevent communication conflicts whilst maximising engagement. Build sophisticated messaging ecosystems that work together to increase customer lifetime value and reduce acquisition costs.
This episode is essential for understanding how WhatsApp commerce achieves 20% cart recovery vs 5% with email. Abhishek shares how sending 2 billion WhatsApp messages generated £2 billion in sales, making this a masterclass in coordinating messaging across channels for unified customer communication.
Explore expanding beyond traditional website and Amazon sales into TikTok Shop, social commerce, and emerging channels. Learn strategies for managing multiple sales channels and creating cohesive customer experiences across platforms.
Discover why subscription commerce isn't about discounts—it's about relationships. Evan Padgett from Stealth Venture Labs reveals the frameworks that separate successful recurring revenue models from failed subscribe-and-save attempts. Learn how to design subscription experiences customers actually value, navigate the challenging economics of acquisition, avoid the Amazon dilemma, and build relationship infrastructure that drives retention. With insights from brands like HelloFresh and Thrive Market, this comprehensive guide provides everything you need to implement subscription commerce that creates genuine value for both you and your customers.
Discover how to improve your omnichannel customer service through email, SMS, and push notifications. Rytis Lauris from Omnisend reveals why email marketing delivers 122% ROI, how automations generate 47% of email revenue with just 2% of traffic, and why SMS effectiveness doubled during COVID-19. Learn the essential marketing automations every eCommerce business needs, when to use each channel, and how to build subscriber lists that actually convert into long-term customers.
