Deliver consistent, personalised communication across all customer touchpoints with integrated omnichannel messaging strategies that amplify your marketing impact. Learn how to coordinate email, SMS, push notifications, and social media messaging to create seamless brand experiences that guide customers through their journey. Master timing, frequency, and message coordination techniques that prevent communication conflicts whilst maximising engagement. Build sophisticated messaging ecosystems that work together to increase customer lifetime value and reduce acquisition costs.
This episode is essential for understanding how WhatsApp commerce achieves 20% cart recovery vs 5% with email. Abhishek shares how sending 2 billion WhatsApp messages generated £2 billion in sales, making this a masterclass in coordinating messaging across channels for unified customer communication.
Explore expanding beyond traditional website and Amazon sales into TikTok Shop, social commerce, and emerging channels. Learn strategies for managing multiple sales channels and creating cohesive customer experiences across platforms.
