Omnichannel Messaging

Listeners learn how to coordinate messages across email, SMS, and push notifications for unified customer communication. Rytis explains the fundamental shift from single-channel marketing to meeting customers wherever they prefer to engage, with research showing a single purchase can involve 200+ touchpoints across multiple channels. Discover why forcing customers into single-channel funnels fails, how to give customers control over their preferred communication channels, and why businesses offering multiple channel permissions see dramatically higher engagement. The episode covers combining different channels in the same automation sequences—starting with email, following up via SMS, then trying push notifications—to ensure messages reach customers through their most responsive channel at any given moment.

Evan emphasizes the importance of relationship-building communication across email, SMS, and organic social channels. He explains how non-sales communications about brand values, company challenges, and mission create emotional connections that dramatically increase retention and reduce price sensitivity in subscription models.

Explore expanding beyond traditional website and Amazon sales into TikTok Shop, social commerce, and emerging channels. Learn strategies for managing multiple sales channels and creating cohesive customer experiences across platforms.