Email Automation

This episode explores foundational email marketing strategies beyond generic templates, including Ken Rapp's principle of delivering value in the first five messages before asking for reviews or offering coupons. Matt discusses building post-purchase sequences that help customers succeed with their purchases, creating welcome series that build trust over time, and using email as a core revenue driver generating 30-40% of eCommerce income. The content emphasizes moving beyond basic transactional emails to create automated journeys that nurture customer relationships and drive repeat purchases.

Matt covers sophisticated email automation strategies for Black Friday, including creating self-selecting VIP lists, buzz-building sequences that start in late October, and automated split-testing workflows. The episode demonstrates how to set up different customer journeys based on segmentation, with VIP customers receiving early access emails, lapsed customers getting win-back sequences, and all segments receiving appropriate messaging that reflects their relationship status with the brand.

This episode provides detailed instruction on creating automated email sequences using the APPLE framework, specifically showing how 5 emails transformed customer retention from 3.5 to 15 months for a supplement company

This episode dives deep into automated email sequences and how to time them based on actual customer behaviour rather than arbitrary rules. Dan explains how to create sophisticated flows that adapt to different stages of the customer journey, from initial sign-up through to purchase consideration, using tools like Klaviyo to automate personalised touchpoints over extended periods.

Listeners will learn Nikita's two-step psychological capture method that increases SMS signups from 2-3% to 7-8%, educational welcome sequences that build trust before selling, and automated follow-up strategies for abandoned carts that leverage SMS immediacy over email delays.

Discover why Anna's agency exclusively uses Klaviyo for email marketing and how proper automated flow setup captures customers at every stage of their journey. Users learn about the seamless integrations between email marketing and paid advertising platforms that eliminate the need for third-party tools like Zapier, creating more streamlined and effective multi-channel campaigns.

Learn Damon's systematic approach to email automation that drives 800% growth, including signup form optimisation, deliverability strategies, and building effective suppression lists. Discover why treating email as your first-party data goldmine creates competitive advantages in the post-iOS attribution landscape.

Learn how to leverage automated email sequences effectively whilst avoiding the trap of using automation to push slow-moving products. Daniel's insights reveal how to create email workflows that feature best-selling products and maintain high engagement rates.

Users will learn Laura's complete framework for the four critical email flows: welcome sequences that build brand connection, abandoned cart recovery that addresses real purchase hesitation, browser abandonment flows that nurture interest, and win-back campaigns that reactivate customers. Discover why most businesses achieve only 1-2% revenue from email automation and how to reach the 30-40% potential through proper sequence design and timing.

Learn how Tom Kulzer built AWeber from a simple college automation script into a platform serving millions of customers. Discover advanced email automation strategies including conditional content, personalised sequences, and upcoming innovations like AMP for email that allows dynamic content updates after sending.

Learn how to set up automated email sequences that build relationships over time, including Christian's approach to daily email frameworks that nurture sceptical customers through 110+ day buying cycles using plain text communication and psychological triggers.

Brandon reveals advanced email automation strategies including moving transactional emails from Shopify to Klaviyo for 90% open rates, sophisticated abandoned cart flows with multi-layered segmentation, and personalised customer journeys that transform one-time buyers into loyal subscribers.

This episode provides extensive guidance on building automated email flows for customer retention, including new customer sequences, VIP flows, and loyalty programme automation. Daniel explains why flows consistently outperform campaigns and shares specific implementation strategies for different customer segments.

Patrick provides detailed guidance on automated email sequences for LinkedIn Events, including welcome emails, pre-event nurture campaigns, post-event follow-ups, and conversion sequences. He demonstrates how to use Zapier to sync LinkedIn registrations with email marketing platforms and create sophisticated automation workflows that convert cold leads into educated prospects through consistent touchpoints.

Shanif details how AI powers automated email sequences that dramatically improve performance, including personalised weekly campaigns, win-back sequences, and abandoned cart recovery. He shares specific results like open rates climbing from 30-40% to 60% through AI-powered personalisation.

Kenny presents a detailed five-type email framework that's critical for eCommerce success, especially as tracking issues have made email and SMS the most reliable revenue drivers. He covers segmented email blasts, behavioural sequences, transactional emails, customer service emails, and email signature marketing. The episode emphasizes how owned media has become essential for consistent revenue generation, with examples of brands generating £10,000-15,000 revenue days through email alone.

Jared emphasizes that email marketing (campaigns and automation) should represent 40-50% of healthy revenue splits. He frequently encounters businesses doing $3-4M annually with virtually non-existent email strategies, calling it 'a million bucks on the table.' He stresses email as the most important channel for repeat purchases and shares how it delivers 122% ROI—four times higher than other digital channels.

This episode extensively covers how Instagram DM automation enables businesses to collect emails through automated conversations, with conversion rates of 50-80% compared to traditional landing pages. Mike explains how to set up automated email collection flows that integrate with CRMs and email marketing platforms like Klaviyo.

Discover how to build automated email sequences that multiply marketing returns without additional effort. Darwin explains the critical flows every eCommerce business needs: abandoned cart recovery (typically recovering 15-25% of abandoned carts), welcome series for new subscribers, product view reminders, and post-purchase follow-ups. Learn why setting up these automations before driving traffic is essential, as Darwin emphasises that 'anyone who's been on your site is most likely never coming back again' without these systems in place.

Listeners discover how marketing automation generates 47% of email revenue with just 2% of traffic. Rytis reveals the essential automated sequences every eCommerce business needs: abandoned cart recovery achieving conversion rates over 20%, browse abandonment campaigns, post-purchase sequences that maintain engagement whilst complying with GDPR, and reactivation campaigns triggered when customers haven't purchased in six months. Learn how trigger-based campaigns analyze customer behaviour to send perfectly timed messages with personalized content, creating systems that earn revenue whilst you sleep. The content covers setting up automations once and letting them run continuously, dramatically increasing effectiveness compared to manual promotional campaigns.

Gabriella covers the importance of automated email sequences based on subscriber behaviour, including abandoned cart recovery, on-ramp sequences for high-value products, welcome sequences for new customers, and sample-based sequences. Users will learn how sequences send multiple emails to one person based on specific actions, gradually building interest and trust through progressive value delivery. The episode emphasises that email sequences respond to individual behaviour, creating relevance impossible with broadcast approaches.

This episode explores automated email sequences extensively, including behavioural sequences triggered by customer actions (abandoned carts, new customer welcomes), on-ramp sequences for high-value products that deliver educational content before purchase, and sample-based sequences that respond to customer choices. Kath Pay explains how sequences send multiple emails to one person based on specific behaviours, creating relevance impossible with broadcast approaches whilst gradually building interest and trust through progressive value delivery.

We explore three essential automated email sequences every eCommerce business needs before Black Friday: welcome campaigns that convert interested browsers into trusting buyers by explaining business values and demonstrating product benefits; abandoned basket sequences sending strategic reminders and addressing objections at specific intervals; and post-purchase sequences that proactively manage service expectations during peak periods whilst building customer loyalty. Chloe emphasises that these sequences work whilst you sleep and scale without additional effort, making them critical preparation elements rather than optional tactics. Specific examples include Paper Republic's post-purchase sequence featuring team member photos and manufacturing videos.

Users will learn Kath's complete framework for automated email programmes organised by customer lifecycle stages. Discover why naming sequences after objectives (First Purchase Programme, Second Purchase Programme) creates clarity, how to build behavioural triggers that respond to customer actions, and why most businesses achieve only minimal results from automation by starting with tactics rather than strategy. The episode reveals how proper lifecycle automation transforms email from scattered campaigns into strategic journeys that guide customers from first subscription through to loyal advocacy.

This content extensively covers why batch-and-blast email marketing is dead and how automated behavioral sequences represent the future of email marketing. Users will learn the two critical shifts required: implementing welcome campaigns, abandoned basket systems, and post-purchase sequences that respond to individual customer actions, plus ruthless segmentation to stop wasting money emailing disengaged subscribers. Chloe emphasizes that once these automations are built, they deliver week after week without additional effort, making the upfront investment worthwhile for long-term results.

Users will discover how to implement behavioural email sequences that respond to customer actions, including abandoned cart recovery sequences, on-ramp sequences for high-value products, new customer welcome series, and sample-based follow-ups. The content explains how sequences differ from blasts by sending multiple targeted emails to individual customers based on their specific behaviours, gradually building trust and interest through progressive value delivery. Practical examples include £3,000 camera setup on-ramp courses and triggered responses to cart abandonment.

The episode provides detailed guidance on setting up automated email sequences for review collection, including the five-day trigger timing, three-touch rule, and how to maintain personal connection through automation. This represents a practical blueprint for implementing email automation to solve a specific business problem.

Whilst not explicitly about email automation workflows, the entire episode focuses on the critical first step of email automation: collection through pop-ups. Achieving 10-15% opt-in rates versus 3-5% dramatically impacts the effectiveness of any subsequent email automation programme. The discussion of testing different offers, timing, and copy to maximise email collection directly influences how many customers enter automated email sequences. Shaan mentions integration with Klaviyo and how pop-up performance affects overall email marketing effectiveness.

While not explicitly about email automation systems, the episode reveals how YouTube videos function as the top of an automated lead generation funnel. Each video ends with an offer for a free resource that captures email addresses, moving viewers from YouTube to landing pages and into email sequences. Nate explains how this creates an automated system where educational content continuously attracts qualified leads, captures their information, and begins the nurturing process—all without manual intervention once the videos are published and the landing pages are set up.

The episode challenges conventional email automation by distinguishing between automated appreciation (which creates entitlement) and personal gratitude (which compounds loyalty). Matt discusses how to balance automation efficiency with authentic connection, including sending separate thank you emails distinct from order confirmations, optimising high-open-rate emails like shipping notifications, and using automation to trigger personal touches rather than generic messages.

Matt discusses comprehensive email onboarding sequences as a key component of the Knowledge Trust Matrix. He explains how post-purchase email series (5-7 parts) should educate customers about their purchase, building excitement and knowledge before product arrival. The episode also covers email capture strategies through valuable content and on-ramp sequences for customers not ready to buy immediately, making email automation central to the relationship-building framework.

Thomas emphasizes that brands don't send enough emails and details his approach to post-purchase email sequences, bite-sized masterclasses via Typeform, and strategic follow-up campaigns to increase engagement and sales.

Implement sophisticated email sequences using digital gift cards and expiry psychology. Learn how to create retargeting campaigns that turn pop-up subscribers into repeat customers through strategic value delivery and urgency triggers.

Understand how Ben's on-demand framework uses strategic email automation to check in with customers at optimal timing intervals. Learn the psychology behind 'Are you ready for more?' messaging, how to implement snooze functionality effectively, and why proactive communication prevents cancellations whilst giving customers complete control over their purchasing decisions.

The episode addresses email automation strategies specific to Black Friday, including whether to continue capturing email addresses during site-wide sales and how to adjust welcome sequences for promotional periods. Chloe explains why businesses should maintain email capture but modify automated sequences to frontload Black Friday urgency rather than sending new signups into standard multi-email welcome journeys. Listeners learn how to balance immediate conversion goals with long-term list building, and when simplified automation makes sense for small teams during compressed promotional periods.

Discover how to leverage transactional emails as revenue goldmines. Adam reveals why order confirmations, shipping notifications, and delivery confirmations achieve near-100% open rates whilst marketing emails languish in promotions tabs. Learn how to thoughtfully cross-sell and upsell in transactional moments when customer trust is highest, turn customer service emails into loyalty-building opportunities, and use quiz data to personalise welcome flows with content that resonates with individual concerns and lifestyle.

The episode demonstrates how quiz responses integrate with platforms like Klaviyo to create highly targeted automated email sequences that address specific customer pain points and preferences identified during the quiz.

The episode discusses lifecycle email marketing campaigns triggered by customer behavior and RFM segments, including examples of poorly-timed vitamin company emails versus properly sequenced campaigns based on average days between transactions and customer segment profiles.

Reese emphasizes email list signup as the preferred call-to-action on About pages, particularly given rising customer acquisition costs through ads. She advocates for capturing engaged visitors who've read the entire About page to enable one-to-one conversation and nurture them through the buying journey via email automation.

Within Phase 4 (Finding Your Raving Fans), JJ discusses behavioural email sequences including abandoned cart recovery, welcome sequences for first-time buyers, and sample-based sequences that respond to customer actions. He explains how sequences differ from broadcast emails by sending multiple targeted messages to individuals based on their specific behaviours. The quiz funnel strategy also incorporates email automation, capturing leads through quizzes then nurturing them through automated sequences that provide 'band-aid' free solutions and 'cure' paid products based on quiz responses.

The episode covers how to automate ambassador recruitment through post-purchase email flows, using platforms like Klaviyo to identify customers with social followings and trigger personalised invitations based on follower counts. Luke explains the technical setup for scaling this process efficiently.

Explore Travis's approach to email sequences that build genuine relationships through storytelling. Learn how sharing personal struggles and authentic experiences in welcome sequences creates customers for life, and why longer emails often outperform short promotional messages.

Understand how Sarah uses lead magnets like phone wallpapers to build qualified email lists, then nurtures subscribers through automated sequences. Learn her approach to serving audiences before selling and creating email workflows that build trust and drive subscription conversions.

Discover how website design and email marketing work together as interconnected systems for long-term customer relationships. Learn effective email capture strategies beyond generic discount offers and why consistent communication drives repeat purchases and customer retention.