Build profitable email automation sequences that work 24/7. Learn abandoned cart recovery, welcome series, and advanced email workflows for eCommerce.
Matt covers sophisticated email automation strategies for Black Friday, including creating self-selecting VIP lists, buzz-building sequences that start in late October, and automated split-testing workflows. The episode demonstrates how to set up different customer journeys based on segmentation, with VIP customers receiving early access emails, lapsed customers getting win-back sequences, and all segments receiving appropriate messaging that reflects their relationship status with the brand.
This episode provides detailed instruction on creating automated email sequences using the APPLE framework, specifically showing how 5 emails transformed customer retention from 3.5 to 15 months for a supplement company
This episode dives deep into automated email sequences and how to time them based on actual customer behaviour rather than arbitrary rules. Dan explains how to create sophisticated flows that adapt to different stages of the customer journey, from initial sign-up through to purchase consideration, using tools like Klaviyo to automate personalised touchpoints over extended periods.
Matt discusses comprehensive email onboarding sequences as a key component of the Knowledge Trust Matrix. He explains how post-purchase email series (5-7 parts) should educate customers about their purchase, building excitement and knowledge before product arrival. The episode also covers email capture strategies through valuable content and on-ramp sequences for customers not ready to buy immediately, making email automation central to the relationship-building framework.
Thomas emphasizes that brands don't send enough emails and details his approach to post-purchase email sequences, bite-sized masterclasses via Typeform, and strategic follow-up campaigns to increase engagement and sales.
Implement sophisticated email sequences using digital gift cards and expiry psychology. Learn how to create retargeting campaigns that turn pop-up subscribers into repeat customers through strategic value delivery and urgency triggers.
The episode covers how to automate ambassador recruitment through post-purchase email flows, using platforms like Klaviyo to identify customers with social followings and trigger personalised invitations based on follower counts. Luke explains the technical setup for scaling this process efficiently.
Most eCommerce entrepreneurs focus on product selection, but Dr. Travis Zigler reveals why problem-focused businesses outperform every time. Learn his strategy for generating leads at 6 pence per click, building multiple seven-figure brands, and creating sustainable competitive advantages. Travis shares the exact framework that transformed his dry eye products company into a multi-million-pound acquisition, plus practical steps for implementing problem-first thinking in any business context.
Sarah Williams transformed a simple brick-and-mortar gift shop into a multi-million-pound subscription business by mastering one principle most entrepreneurs overlook: serve before you sell. Starting with 44 subscribers, she built genuine relationships through consistent Facebook Live sessions and personalised experiences, proving that sustainable growth comes from authentic connection rather than aggressive sales tactics. Her practical framework for audience building, relationship-first marketing, and expansion revenue strategies offers a blueprint for entrepreneurs seeking lasting business success without venture capital or complex growth hacks.
Most eCommerce brands are missing massive revenue opportunities in email and SMS marketing. Nikita Vakhrushev reveals why SMS capture rates jump from 2-3% to 7-8% with simple psychological techniques, how average order value determines SMS effectiveness, and why MMS messages generate double the revenue despite lower click rates. Discover the compliance frameworks, educational email strategies, and retention tactics that consistently generate 30-40% of total revenue for successful brands.
Anna Frapwell reveals how family and women's wear brands can master multi-channel marketing by understanding the unique psychology of distracted parent customers. Discover why focusing on three channels done exceptionally well beats spreading resources across ten platforms, the genius of targeting sleep-deprived parents at 2AM, and how creative volume builds brand familiarity through multiple touchpoints. Learn the foundation-first framework that prioritises website conversion before ad spend.
Damon Didier reveals how email marketing has evolved into the ultimate first-party data goldmine, sharing his framework for 800% growth through strategic Black Friday preparation, AI integration, and understanding attribution reality. Learn why treating email as data ownership rather than just marketing creates competitive advantages, plus practical implementation strategies for maximising November and December sales through systematic VIP targeting and SMS integration.
Most eCommerce websites fail because they're created without strategic planning and treated as one-time projects rather than ongoing sales optimisation tools. Diana Simpson reveals why the "build it and forget it" mentality kills conversions and shares her framework for creating websites that systematically guide visitors towards purchase decisions. Learn how strategic niching, hero section optimisation, and email integration transform underperforming sites into revenue-generating machines that build lasting customer relationships.
Most eCommerce brands use email marketing to shift slow-moving inventory, but Daniel Budai reveals this approach destroys deliverability and conversion rates. Instead, successful email campaigns should feature best-selling products that customers already want to buy. Combined with SMS integration and strategic customer account management, this approach transforms email from a clearance channel into a powerful conversion tool that builds lasting customer relationships.
Email marketing can contribute 30-40% of eCommerce revenue when done properly, yet most businesses generate only 1-2% from what Laura Hanlon calls "sloppy flows." Discover the four critical email sequences that separate high-performing businesses from the rest, plus Facebook lead generation strategies that cost as little as 20p per lead. Learn why email marketing offers clear attribution advantages in today's complex digital landscape and how to build lists that actually convert into loyal customers.
Most subscription programmes fail because they're designed for business convenience rather than customer needs. Ben Fisher reveals why the number one reason customers cancel isn't product dissatisfaction but receiving "too much product." His on-demand framework creates a middle ground between one-time purchases and traditional subscriptions, giving customers control whilst maintaining predictable revenue. Discover how design-first thinking and proactive communication can transform subscription experiences and serve the 80% of customers who don't want traditional subscriptions.
Tom Kulzer, AWeber's founder and CEO, reveals why "your emails are not special" yet email marketing still delivers £34 return per £1 invested. Discover the ENGAGE framework for building genuine customer relationships, upcoming innovations like in-email purchasing and dynamic content, and why treating email as two-way communication dramatically improves deliverability. Learn practical strategies from a 24-year email marketing veteran who's sent hundreds of billions of permission-based emails.
Discover how plain text emails outperform fancy HTML designs by building genuine relationships instead of screaming "advertisement." Christian Simovic reveals why daily emails work when done right, how taking controversial positions builds loyal tribes, and why spell check might be hurting your profits. Learn the psychology behind emails that generate responses like "I can't agree enough with your take" and transform casual subscribers into customers who actively want to hear from you.
Most eCommerce brands accept 5-10% customer retention as normal while Brandon Amoroso consistently delivers 90% open rates through systematic retention marketing. His framework moves beyond basic email campaigns to create personalised, data-driven experiences using advanced segmentation, transactional email optimisation, and strategic SMS implementation. Learn the documentation systems, customer journey mapping, and implementation roadmap that transforms one-time buyers into loyal advocates without relying on expensive acquisition channels.
Discover why traffic optimization is the most important skill for eCommerce growth, with insights from Chloe Thomas who reveals how three core marketing methods—SEO, search advertising, and email marketing—drive 75% of eCommerce traffic. Learn the granular approach to Google Ads that reduces costs whilst increasing conversions, why batch-and-blast email marketing no longer works, and practical steps to audit and improve your traffic sources. This comprehensive guide transforms traffic from a numbers game into a strategic advantage for sustainable business growth.
Discover the five essential email types every eCommerce business needs for successful email marketing campaigns. From segmented blasts to behavioural sequences, transactional emails to customer service responses, learn how to leverage email's 122% average ROI—four times higher than any other digital channel. Most businesses use just one or two types, missing significant revenue opportunities from comprehensive email strategies that build trust and drive conversions.
