SMS & Mobile Messaging

Less than 30% of customers buy a product or service a second time, and subscription brands lose 50% of their customers within 90 days. Ken Rapp from BluStream reveals how brands can stop this leak through strategic post-purchase engagement across three stages: unboxing, usage, and care. By delivering personalised, timely support through messaging platforms, brands are achieving 30% increases in repeat sales and 30% reductions in churn—transforming the critical "doorstep to delight" phase that most competitors are still ignoring.

Most eCommerce brands are missing massive revenue opportunities in email and SMS marketing. Nikita Vakhrushev reveals why SMS capture rates jump from 2-3% to 7-8% with simple psychological techniques, how average order value determines SMS effectiveness, and why MMS messages generate double the revenue despite lower click rates. Discover the compliance frameworks, educational email strategies, and retention tactics that consistently generate 30-40% of total revenue for successful brands.

Damon Didier reveals how email marketing has evolved into the ultimate first-party data goldmine, sharing his framework for 800% growth through strategic Black Friday preparation, AI integration, and understanding attribution reality. Learn why treating email as data ownership rather than just marketing creates competitive advantages, plus practical implementation strategies for maximising November and December sales through systematic VIP targeting and SMS integration.

Most eCommerce brands use email marketing to shift slow-moving inventory, but Daniel Budai reveals this approach destroys deliverability and conversion rates. Instead, successful email campaigns should feature best-selling products that customers already want to buy. Combined with SMS integration and strategic customer account management, this approach transforms email from a clearance channel into a powerful conversion tool that builds lasting customer relationships.

Most eCommerce brands accept 5-10% customer retention as normal while Brandon Amoroso consistently delivers 90% open rates through systematic retention marketing. His framework moves beyond basic email campaigns to create personalised, data-driven experiences using advanced segmentation, transactional email optimisation, and strategic SMS implementation. Learn the documentation systems, customer journey mapping, and implementation roadmap that transforms one-time buyers into loyal advocates without relying on expensive acquisition channels.

Discover why email flows consistently outperform campaigns and how to systematically increase customer lifetime value without constant discounting. Daniel Budai, founder of seven-figure agency Budai Media, reveals the metrics that actually matter for retention, creative alternatives to discount dependency, and the exact email flows that transform one-time buyers into loyal customers. Learn practical strategies for segmentation, the design versus copy debate, and why retention marketing delivers higher returns than acquisition for eCommerce businesses of all sizes.

Discover how SMS marketing delivers 98% open rates and 300-3000% ROI for eCommerce businesses through strategic abandoned cart recovery, win-back campaigns, and post-purchase upsells. Tadej Bogataj reveals the three-message framework that recovers 300% more sales than email alone, geographic performance patterns across markets, and why most businesses fail by treating SMS like email with fewer characters. Learn the five-minute integration process, proven message sequences, and testing approach that eliminates risk whilst maximizing returns from this underutilized marketing channel.

Discover how to improve your omnichannel customer service through email, SMS, and push notifications. Rytis Lauris from Omnisend reveals why email marketing delivers 122% ROI, how automations generate 47% of email revenue with just 2% of traffic, and why SMS effectiveness doubled during COVID-19. Learn the essential marketing automations every eCommerce business needs, when to use each channel, and how to build subscriber lists that actually convert into long-term customers.