Connect directly with customers through high-impact SMS marketing and mobile messaging strategies that achieve higher engagement rates than traditional channels. Learn how to build compliant contact lists, craft compelling text messages, and develop automated SMS sequences that drive immediate action. Explore WhatsApp Business integration, MMS campaigns, and mobile-first communication strategies that meet customers where they are. Master the art of concise, persuasive messaging that respects customer preferences whilst driving sales and engagement.
Ken's platform BluStream uses SMS and WhatsApp as primary channels for post-purchase engagement. The episode explores how messaging platforms enable brands to deliver timely, personalised tips and guidance throughout the product ownership journey. Listeners learn about creating automated but personalised dialogues through text messaging that adjust based on customer interaction patterns, achieving over 90% ongoing engagement through mobile messaging strategies.
The episode extensively covers SMS marketing strategy for Black Friday, highlighting how SMS achieves 90%+ open rates compared to email's 20-25% during the busy Black Friday period. Matt explains how to build SMS VIP lists, position text messages as the fastest way to get limited offers, and use SMS as a secret weapon when customer inboxes are completely flooded with competing Black Friday emails.
Discover the compliance frameworks that build trust rather than create barriers, MMS strategies with four essential elements that double revenue despite lower click rates, and how average order value determines whether SMS drives impulse purchases or supports considered buying decisions.
Discover the synergistic power of combining SMS and email marketing for 25-35% higher conversion rates. Understand how to coordinate messages across channels without overwhelming customers, creating complementary touchpoints that work together.
Learn why SMS subscribers have higher LTV than email-only customers and Brandon's framework for implementing SMS marketing without overwhelming customers. Discover the authentic, personality-driven approach that delivers outsized returns compared to traditional email campaigns.
Tadej reveals the complete SMS marketing framework for eCommerce, including why 98% of text messages get read within three minutes, the three-message abandoned cart sequence that delivers 300-3000% ROI, and strategic win-back campaigns that build long-term customer loyalty. Learn the five-minute integration process, geographic performance patterns across markets, and why treating SMS differently from email determines success or failure.
The episode explores how SMS marketing effectiveness doubled during COVID-19, achieving 13% conversion rates through immediate delivery and 90%+ open rates. Listeners learn when to use SMS versus email: limited-time offers where urgency matters, transactional messages with tracking links that customers actively seek, welcome campaigns establishing brand communication patterns, and MMS for visually-driven products like clothing and accessories. Rytis explains the modern SMS renaissance enabled by easy unsubscribe mechanisms, cost structures around one penny per message, and why the relatively uncrowded channel delivers extremely high ROI. Discover how to combine SMS with email and push notifications in automated sequences for maximum effectiveness.
Understand how to integrate SMS marketing with email campaigns for maximum impact, including conversational SMS strategies, brand voice implementation using AI tools, and creating interactive customer experiences that feel personal rather than promotional.
Daniel shares his agency's approach to SMS marketing as part of a comprehensive retention strategy, discussing platform recommendations like Recart and SMS Bump, and how SMS integrates with email campaigns to create omnichannel customer experiences.
