Email Campaigns

Transform your email marketing from afterthought to revenue driver with strategic campaign development that engages customers and boosts sales. Learn how to create compelling newsletters, promotional campaigns, and broadcast emails that cut through inbox noise and drive action. Master segmentation strategies, design principles, and copywriting techniques that increase open rates, click-through rates, and conversions. From seasonal promotions to product launches, discover how to craft email campaigns that build relationships whilst driving measurable business results.

AI SEO for your Ecommerce Business
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AI SEO for your Ecommerce Business

with Farzad RashidifromRespona

Master the art of outreach emails that get responses from publishers, including the 100-word rule and three essential elements for successful cold outreach.

Persona Perfect: Mastering Marketing Personas in eCommerce
Neil Hoyne

Persona Perfect: Mastering Marketing Personas in eCommerce

Google's Chief Measurement Strategist Neil Hoyne reveals five marketing personas that sabotage eCommerce success, from the "bar persona" that rushes customers into immediate commitments to the perfectionist paralysed by imperfect attribution. His shocking revelation about one customer's 260-interaction journey to buy shoes demonstrates why traditional attribution is impossible, challenging marketers to focus on relationship building and ecosystem performance rather than perfect measurement. This framework helps eCommerce businesses identify their destructive marketing patterns and transform them into sustainable, customer-centric approaches.

The Five Essential Emails for Successful eCommerce Email Marketing
Matt Edmundson

The Five Essential Emails for Successful eCommerce Email Marketing

Discover the five essential email types every eCommerce business needs for successful email marketing campaigns. From segmented blasts to behavioural sequences, transactional emails to customer service responses, learn how to leverage email's 122% average ROI—four times higher than any other digital channel. Most businesses use just one or two types, missing significant revenue opportunities from comprehensive email strategies that build trust and drive conversions.