Drive profitable traffic and sales with strategic Google Ads campaigns optimised for ecommerce success. Master Google Shopping ads, search campaigns, display advertising, and YouTube promotions that generate qualified traffic whilst maintaining healthy return on ad spend. Learn campaign structure, keyword research, bid management, and optimisation techniques that help you compete effectively whilst scaling profitable growth. From setup to advanced optimisation, discover how to make Google Ads a reliable revenue driver.
Will HairefromBellaVix
The episode extensively covers Amazon PPC strategies, programmatic advertising (DSP), and how to use Google Ads to drive traffic to Amazon for the halo effect. Discusses budget allocation and when to target searches containing 'Amazon' to boost sales velocity.
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Brett CurryfromOMG Commerce
A 2026 masterclass on YouTube advertising from one of the most respected Google and YouTube ad agencies. Why half of all YouTube is now watched on a TV, how to turn winning Meta and TikTok creative into YouTube winners, and the five things every YouTube ad needs — 30 seconds plus, a real voice, a product demo, social proof, and a clear CTA.
Listen to EpisodeDevelop strategic pricing approaches that maximise profitability whilst remaining competitive and providing clear value propositions that resonate with target customers. Learn pricing psychology, competitive positioning, and value-based pricing strategies that support business objectives whilst maintaining market competitiveness. From cost-plus to premium pricing, master pricing strategies that drive profitability whilst building sustainable competitive advantage.
Develop recurring revenue models that build predictable income streams whilst creating ongoing customer relationships that increase lifetime value and reduce customer acquisition costs. Learn subscription model design, retention optimisation, and recurring revenue strategies that support sustainable growth whilst improving customer relationships. From subscription box services to software-as-a-service models, master subscription approaches that build predictable revenue whilst enhancing customer value.
Explore acquisition opportunities and merger strategies that accelerate growth whilst creating synergies and competitive advantages through strategic combination of businesses and resources. Learn M&A strategy development, due diligence processes, and integration planning that maximises transaction value whilst minimising risks. From target identification to post-merger integration, discover M&A approaches that drive growth whilst creating sustainable value.
Understand the true impact of marketing channels with sophisticated attribution modelling that reveals customer journey complexity whilst optimising marketing spend allocation. Learn attribution model selection, customer journey analysis, and marketing mix modelling strategies that provide accurate performance measurement whilst supporting investment decisions. From first-click to data-driven attribution, master attribution analysis that improves marketing effectiveness whilst maximising ROI.
Succeed on Amazon's marketplace with optimised listings, strategic advertising, and effective inventory management that drives sales whilst maintaining profitability. Learn Amazon SEO techniques, PPC campaign optimisation, and seller performance strategies that improve rankings whilst competing effectively. From product listings to customer service, master the Amazon-specific tactics that build successful marketplace businesses whilst maintaining brand integrity.
Optimise your marketplace presence with strategic listing optimisation, competitive positioning, and performance monitoring that drives visibility whilst maximising conversions. Learn marketplace-specific SEO techniques, image optimisation, and pricing strategies that improve rankings whilst attracting qualified buyers. From keyword research to review management, master the optimisation tactics that separate successful marketplace sellers from the competition.