Drive profitable traffic and sales with strategic Google Ads campaigns optimised for ecommerce success. Master Google Shopping ads, search campaigns, display advertising, and YouTube promotions that generate qualified traffic whilst maintaining healthy return on ad spend. Learn campaign structure, keyword research, bid management, and optimisation techniques that help you compete effectively whilst scaling profitable growth. From setup to advanced optimisation, discover how to make Google Ads a reliable revenue driver.
Will Haire
The episode extensively covers Amazon PPC strategies, programmatic advertising (DSP), and how to use Google Ads to drive traffic to Amazon for the halo effect. Discusses budget allocation and when to target searches containing 'Amazon' to boost sales velocity.
Listen to EpisodeSucceed on Amazon's marketplace with optimised listings, strategic advertising, and effective inventory management that drives sales whilst maintaining profitability. Learn Amazon SEO techniques, PPC campaign optimisation, and seller performance strategies that improve rankings whilst competing effectively. From product listings to customer service, master the Amazon-specific tactics that build successful marketplace businesses whilst maintaining brand integrity.
Optimise your marketplace presence with strategic listing optimisation, competitive positioning, and performance monitoring that drives visibility whilst maximising conversions. Learn marketplace-specific SEO techniques, image optimisation, and pricing strategies that improve rankings whilst attracting qualified buyers. From keyword research to review management, master the optimisation tactics that separate successful marketplace sellers from the competition.
Develop authentic influencer partnerships that build brand awareness and drive sales through trusted recommendations. Learn how to identify the right influencers for your brand, from nano and micro-influencers to macro and celebrity partnerships. Master campaign planning, influencer selection criteria, and partnership strategies that create mutually beneficial relationships whilst generating measurable business results. Navigate the influencer landscape effectively to build brand credibility and reach new audiences.
Understand the true impact of marketing channels with sophisticated attribution modelling that reveals customer journey complexity whilst optimising marketing spend allocation. Learn attribution model selection, customer journey analysis, and marketing mix modelling strategies that provide accurate performance measurement whilst supporting investment decisions. From first-click to data-driven attribution, master attribution analysis that improves marketing effectiveness whilst maximising ROI.